Red Bull Culture Clash 2024 features 4 rounds of head-to-head performances from 4 crews representing 4 of New York City’s most vibrant parades.
Follow us to see how Alison Boya Sun from EST Media works with community leader Karho Leung (12Pell) and MC Deb Jungin Kim to pull the event off.
© Red Bull Media House
Cover: Ryan Muir/Red Bull Content Pool
Follow us to see how Alison Boya Sun from EST Media works with community leader Karho Leung (12Pell) and MC Deb Jungin Kim to pull the event off.
© Red Bull Media House
Cover: Ryan Muir/Red Bull Content Pool
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NewsTranscript
00:00Hey guys, I'm the producer from Eastern Center Times Media.
00:13I'm also the producer of the EST crew for the Red Bull Culture Clash.
00:17So Eastern Center Times is a media company that established in 2021.
00:21We do documentaries about Asian culture and Asian diaspora across the globe.
00:26Red Bull Culture Clash 2024, we're bringing four biggest New York City parades all together.
00:32And we're going to celebrate each other's culture, appreciate each other's music, and
00:36then we're going to see who's going to win over the crowd.
00:39So when we were starting this crew, I reached out to Carl Ho, I was like, I think 12th Hell
00:42is like the best community, kind of like a leader in the Manhattan Chinatown space.
00:48I was like, oh, can you guys come on board?
00:51And let's really get all the Asian people in New York together and celebrate our culture.
00:56I think this is what we represent.
00:58We always want to strive to share our culture, help share our perspectives on what's important
01:03to us.
01:04And I think that now that our paths cross again for this culture clash, like it's exciting.
01:08I think Lunar New Year is not just like a Chinese thing.
01:11In all Asian culture, we celebrate New Year differently.
01:14I think it's amazing that now not only do we have such a great place and such a great
01:18medium to share our culture.
01:19Now we have people out here wanting to celebrate and wanting to embrace the culture and embrace
01:25just our humanity.
01:26And so I want people to feel like they're a part of it.
01:29I think a big part of it for me was seeing the energy and just seeing that momentum build
01:34up, the hype of the crowd, everyone dancing, cheering, smiling.
01:37I think that was fantastic.
01:38I feel like our float was so different from the other floats.
01:42Ours is so young and energetic.
01:44The float was Red Bull energy.
01:46Yeah.
01:47Some days it's beautiful to be a New Yorker, some days it's beautiful to be Asian.
01:51Today is a little friggin' Venn diagram overlap going on.
01:55When we started, we were looking for artists that could represent Asian culture.
01:59We formed our crew within a really short span of time.
02:02We find artists who we really got together the first time, but everyone just matched.
02:07Like Bohan Phoenix is such a great artist.
02:09I was actually a fan of him before I met him, and now we're doing this together.
02:14Also we have this artist, she's Filipino, Slayriz.
02:18Super bad.
02:20Yeah, she's just so cool.
02:21Her fashion's on point.
02:22She also is an amazing Vogue dancer.
02:26She's tapped into multiple communities, and so I'm really excited to have a female rapper
02:31on stage as well.
02:32Ted Park as well.
02:34Yeah, Ted Park has a huge fan base globally, and is signed in Korea as well.
02:42And he grew up in the Midwest, but he wanted to be a rapper.
02:45In Wisconsin?
02:46Yeah, Wisconsin.
02:47Yeah.
02:48And he was like, he always wanted to do music, be a rapper, but other people don't take him
02:52seriously because he's just like an Asian kid in the Midwest, but he made it all the
02:56way to LA, to Korea, and to New York.
02:59That's crazy.
03:00Underdog energy.
03:01This is going to be my first Red Bull Culture Clash.
03:02I noticed that a lot of the other people that we're going up against, they've been established
03:08or they've been within that crew for years, whereas we've known each other, but this was
03:14like our time to team up.
03:16Because we prepared so many different elements to our stage, you're going to really see Asian
03:21culture.
03:22It might not be something that familiar, you always see, but it's something unexpected.
03:26Talk about being shocked, I'm already shocked.
03:30I think as far as we've come already, I think we had to give ourselves a pat on the back
03:34because I think being able to do this is already a trophy on its own.
03:38I'm so excited for Culture Clash.
03:41One hundred out of one hundred.
03:44And for Asians, getting a hundred out of a hundred is an important deal.
03:51We are ESPN.
03:54That's Eastern Standard Time.
03:57We're proud to be ESPN.
04:00We're proud to be ESPN.