The NFL continues to see a growing Hispanic fan base, fueled by its “Por La Cultura” campaign, now in its fourth year. This initiative aims to engage Latino and Spanish-speaking audiences, a key demographic for the league’s future growth. The Hispanic population is one of the largest and youngest growing demographics in the U.S., and the NFL has expanded its Spanish-language broadcasts to seventy-five games this season to meet the demand. The NFL expanded its reach to non-Spanish-speaking Latino audiences by hosting a game in Brazil, the second-most watched live event on Peacock. Since the "Por La Cultura" campaign launch, the number of Latino NFL fans in the U.S. has grown from 31 million to 40 million.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02The NFL continues to see a growing Hispanic fan base fueled by its Por La Cultura campaign
00:07now in its fourth year.
00:09This initiative aims to engage Latino and Spanish-speaking audiences, a key demographic
00:14for the league's future growth.
00:16The Hispanic population is one of the largest and youngest-growing demographics in the U.S.,
00:20and the NFL has expanded its Spanish-language broadcasts to 75 games this season to meet
00:25the demand.
00:27The NFL expanded its reach to non-Spanish-speaking Latino audiences by hosting a game in Brazil,
00:32the second-most-watched live event on Peacock.
00:35Since the Por La Cultura campaign launched, the number of Latino NFL fans in the U.S.
00:40has grown from 31 million to 40 million.
00:42For all things money, visit Benzinga.com slash GSTV.