Dans cet épisode de Cult, nous assistons à la 4e Conférence mondiale sur l’économie créative à Tachkent, en Ouzbékistan.
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00:00Ici en Uzbekistan, ici en Tashkent, il y a vraiment été une route pour cross-fertilisation
00:06entre cultures, entre les gens autour du monde.
00:10Vous savez, c'est important de parler de ça.
00:12La créativité et l'extrangerie culturelle ne sont pas seulement des valeurs économiques,
00:18c'est aussi des valeurs themselves.
00:30La 4th World Conference on Creative Economy brought together over 2,000 global creative leaders,
00:39experts and policy makers to shape and drive progress across the creative economic sphere.
00:45Since we are the host country, we really hope that this 4th edition would support the further development
00:53of creative economy and the conference, because the World Conference on Creative Economy
00:59actually has the really, really great goal to become the largest platform,
01:05global platform for collaboration in creative industries.
01:08Cultural and creative industries are among the fastest growing sectors globally,
01:13generating annual revenues of around 2 trillion euros and contributing 3.1% to global GDP.
01:22The Forum was a platform to discuss the impact that emerging technology, AI and digitisation
01:28are having on the creative sector.
01:30I think that it's a huge opportunity and it's very difficult to think about creative industries
01:36today without digitalisation, but at the same time it's a challenge, first of all because
01:42you have to train the artistic community and the creative community because there are risks
01:49in artificial intelligence, for example, substituting the artists. So we need the intellectual property framework to protect the creators.
02:01The creative industries are undergoing a huge transformation. They drive innovation and influence social change.
02:08If he makes you slide into the far seat of the car, instead of opening your door and then walking around...
02:14The Gestard guy is a social media content creator and he says that collaboration is key to ensure growth within the industry.
02:22I think collaboration is key to bring in different minds in the room, different perspectives, and also leverage other people's networks and audiences.
02:33It gives you a great way to bring first-time viewers into your world and your audience, and there's no faster way to bring in a new audience and to combine your audience with another one by collaborating.
02:46As the creative industry continues to develop, it's sure to be a transformational force for future inclusive, sustainable and economic growth.