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00:00We know, as your name indicates, you are a busy person.
00:03You are a multi-hyphenate, not only an actor,
00:07an executive producer, a mom, add many more,
00:10I'm sure many more jobs to the list.
00:11A New York Times bestselling author,
00:13but that's okay, and a podcaster.
00:14There you go, there you go.
00:16And next to busy here is Stacy Tedesco,
00:19Vice President of Streaming.
00:20Hello, yes.
00:21For Curate Retail Group.
00:23Yes, it's a absolute pleasure to be working
00:26in what we call our Video Commerce Ventures Group,
00:28so it's really the innovation arm
00:30behind everything we're doing at Curate.
00:36Well, once again, busy, I think,
00:40I'm guessing that a lot of people,
00:42when they first meet you, they feel like they know you,
00:45because I feel like from watching your show,
00:48Busy This Week, that premiered in May
00:52on the QVC Plus and HSN Plus streamers,
00:56you have, you share so much about your life,
01:00your likes, your passions, your friends,
01:02your friendships with people like Tina Fey
01:06and Bette Midler, and you share so much.
01:08To be clear, Bette Midler was not my friend.
01:11She was a friend of your producer.
01:13My producer, Casey St. Onge, yeah.
01:15Who is a big part of your show.
01:16Huge, a huge part of my show.
01:18Casey St. Onge is my creative partner.
01:21She and I did a late night talk show together
01:24in 2018 and 2019 for the E! Network called Busy Tonight,
01:31and after that show's untimely demise,
01:38we wanted to continue to try to figure out a way
01:41to give our audience, aka just ourselves,
01:46a thing that we wanted to watch in late night,
01:49and unfortunately, it doesn't seem to be
01:53that there are too many chairs at the table
01:57for women in late night, so we went to the place
02:01that sold the chairs and the table,
02:05which ultimately was our plan
02:08and what we were trying to work toward,
02:10and then the pandemic happened,
02:11so we pivoted and did our podcast together instead,
02:15but QVC came calling two years ago
02:19to do a Christmas special with me.
02:21Mike Gleason, who's a co-EP on Busy This Week
02:25along with me and Casey St. Onge,
02:28was a fan of Busy Tonight,
02:30and once we did that special with them,
02:33we had such an incredible working experience,
02:37I turned to Casey and I was like,
02:39can we talk these people into giving us a talk show?
02:42She was like, I think we might be able to,
02:44so that was sort of the impetus,
02:46but really, the idea of blending commerce
02:51and entertainment is, I mean,
02:54it's like Ovaltine presents this radio show,
02:57you know what I mean, back in the day.
03:00Like, we're all selling soap, you know what I mean?
03:02So, to pretend otherwise is a little bit ridiculous.
03:08It felt natural to you.
03:09Yeah, for sure.
03:10Stacey, let's hear from your end.
03:12When you first made the outreach to Busy
03:14and for this type of a show that you've said,
03:18you know, you've articulated,
03:20you're going for a different type of demographic,
03:23a different viewer that typically would watch QVC,
03:26what was it about Busy that made you all reach out to her?
03:30Yeah, I mean, the timing, honestly,
03:32couldn't have been any more perfect.
03:34If you look back, QVC and HF Send
03:37have really always been places
03:39where at the end of her day
03:42or when she's looking for a bit of joy,
03:45our customer has tuned in to escape
03:48the difficult parts of life,
03:50to feel a natural connection
03:52and engage in those things that inspire her
03:55and oftentimes buy them right off the screen
03:58and come into her home.
04:00And we knew, we've done that in a very specific model
04:03for many years, but that type of entertainment
04:06can occur in a lot of different ways.
04:08And so, when the opportunity,
04:10as we were seeking to expand upon that,
04:12came for a hosted talk show, female-centric,
04:17someone welcoming you into her living room
04:21with her friends, having a casual conversation
04:25and talking about things
04:26they're authentically passionate about,
04:28that was the exact next type of iteration
04:31that we've been playing around with
04:33in our original programming.
04:36And the magic just kind of came together.
04:39And Busy, what was it for you
04:41in terms of when you first did the special
04:43and when you were starting to develop
04:45what would be the weekly series,
04:47what were the things that you were thinking about?
04:49Were you thinking about this,
04:51just approach this as a talk show
04:53or were there elements of the e-commerce
04:55that you had to think about and work in
04:57as you were developing the show and the initial special?
05:00Well, to be honest with you,
05:02when I initially was doing the show for E!,
05:05Casey and I said, why don't we make everything shoppable?
05:08Because what I knew from experience
05:12and from my success on Instagram,
05:18sort of before actors were doing it
05:22and monetizing my Instagram,
05:24was that the women that follow me, my fans, my friends,
05:29I call them my friends
05:30because they really feel like they're my friends,
05:33they wanna know what I'm wearing and where to buy it.
05:36They wanna know what that pillow is
05:38and where can they find that pillow.
05:40And so this was an idea that had already been something
05:46that Casey and I had thought about,
05:47like a different rev stream for, I mean,
05:52in success if they had taken us up on it, E!, whatever.
05:58But they didn't really have the capabilities of doing it
06:01to be quite honest.
06:03And so this partnership with QVC
06:06made so much sense to both of us.
06:11And just so you know,
06:12because I assume most of you in this room
06:14haven't seen Busy This Week on QVC+,
06:17which is a free app that you can put right on your television,
06:20your smart TV, unless you don't have a smart TV.
06:24And then I don't know what you're doing here,
06:25but also you can get it on your computer.
06:31But if you haven't seen the show,
06:33we don't sell anything on the show.
06:35There's no overt selling of the show of anything.
06:39I'm not pointing to the table.
06:41I'm not looking, like,
06:43we do actually call out our outfits,
06:45but that was just something that Casey and I wanted to do.
06:49That wasn't required.
06:50The sell part is so organic.
06:53You are adept at turning yourself into a pretzel
06:56to look at it.
06:56Well, I am neurodivergent,
06:58so I can do all kinds of weird things.
07:01But anyway, no, but the selling thing,
07:03just so you understand,
07:06Dan Porto, who's a QVC senior designer,
07:10designed the set after touring my own apartment
07:13here in New York, after having conversations.
07:16And so it feels very much like an extension of my style
07:19and things that I like, and you can buy things there.
07:24Our outfits, while this was not contractually obligated
07:28in any way, I felt like everything I wear
07:33should be available for purchase on QVC.
07:35So that also meant an introduction of my friend,
07:39Lili Sadogi, who does headbands.
07:42She's now in business with QVC,
07:44and those headbands are available,
07:45and the accessories she made with them are available.
07:50And it was sort of, I enlisted Matthew Hemasath,
07:53who's my wardrobe designer on Girls 5Eva,
07:57to help judge the outfits
07:59and make them, style them a little bit differently.
08:02And the magic words, machine washable?
08:05Always, machine washable.
08:07Which are very important to working,
08:09those are magic words to working women.
08:11I feel like you just hit,
08:13you hit these pitch-perfect notes with your interviews
08:17and the way you talk about the products
08:19in a way that is not like,
08:20let's have the camera zoom in on the decal.
08:23Well, yeah, I mean, nobody,
08:26like you want what you're watching,
08:28but you don't wanna feel
08:29like it's being shoved down your throat.
08:31And also, you know, like,
08:33I follow accounts online on TikTok and Instagram
08:38that are literally just like fashion breakdowns
08:41of television shows that I like,
08:43because I'm always like, wait,
08:45what was she wearing on, and just like that.
08:48And then, you know,
08:49and then you get to see where you can buy it
08:50if it's still available.
08:52So for me, this is something that people do,
08:56especially women, do anyway.
08:58You see something, you like it, you want it.
09:00You guys, I once leased a car
09:02because I saw a movie
09:04where this Mercedes convertible was like featured.
09:08And I was like, that's gotta be my next car.
09:10I love it.
09:12It worked, whoever orchestrated that campaign.
09:15I can't remember the name of the movie,
09:17but Heather Graham was in it.
09:19Just as an example, Tina Fey,
09:20I mean this so sincerely,
09:23you did the best interview with Tina Fey on TV
09:26that I've ever seen.
09:27You did it in a humorous way.
09:29And the two of them,
09:30you were doing a painting that,
09:34painting kits that are sold,
09:35small bits of canvas,
09:36and the idea is that you do it with a friend
09:39and you try to paint each other
09:40and then turn around.
09:41Yeah, or your boyfriend or girlfriend.
09:42Yeah, partner.
09:43And reveal.
09:43And just in that process,
09:45we learned so much about Tina and her life as a mom
09:47and the things that you could draw out.
09:49And obviously that's a strong relationship,
09:51but those are the kinds of things that you
09:53and your career that has hit so many different,
09:56you know, different interest groups
09:58and fan intersections.
10:00Let me ask you though,
10:01bluntly, is when you call people and say,
10:04I want you to do a guest shot on my QVC show,
10:07is that still like,
10:09is there a hesitation?
10:10Or are people like, I'm all in?
10:11Well, let me just tell you,
10:12first off, from booking Busy Tonight,
10:15it's impossible to get people to do press for anything.
10:19Nobody wants to do anything.
10:21And I get it as an actor.
10:23Like, it's exhausting, generally speaking.
10:26The idea here is that hopefully
10:28we make it entertaining and fun.
10:31And just so you know,
10:33I mean, I'm gonna like brag for myself for one second.
10:35Sorry, Stacey.
10:36That's okay.
10:37But we were featured,
10:38Busy This Week was featured twice.
10:40We only had 10 episodes that aired from May to June.
10:43And we were featured twice in Vulture's Best of Late Night.
10:46Okay, like, do you understand?
10:49It's 47 men named Jimmy on major networks
10:55and then a QVC Plus show.
10:56For that to have happened in those 10 episodes,
10:59for Casey and I,
11:01was such a huge creative accomplishment
11:04and speaks to the fact that,
11:06I mean, thank you.
11:08You don't have to applaud,
11:09but I just keep checking to see if you can see my vagina,
11:13you know.
11:14But I think we're good so far.
11:17Whatever.
11:20Maybe it would sell more shows.
11:23But you know,
11:23I was trying to keep it clean here, Busy.
11:25I'm always trying to keep it clean,
11:26unless I'm swearing.
11:27But yeah, so I'm really incredibly proud
11:31of the show that we have.
11:33And I think that like with anything,
11:35booking talent, booking guests,
11:38we have a very specific audience also.
11:40Like I just texted Casey today and I'm like,
11:42Pam Anderson, we gotta get Pam Anderson.
11:45Like that would be a dream.
11:46You know what I mean?
11:47Please.
11:48And I think that a lot of people also see
11:51the possibility of an introduction with QVC.
11:54I think a lot of people see
11:55what they're doing with their talent over 50
11:58and having those ambassadors out there,
12:02which are just some amazing,
12:04Martha Stewart and incredible women.
12:06Isaac Mizrahi is always good for a laugh
12:09and always has obviously introduced
12:12a lot of new lines and things there.
12:14I think it's a wonderful time to be at QVC.
12:19I don't know if you guys have seen
12:20the brand campaign that's out there
12:22all about the age of possibility.
12:23And I think it's been loosely understood for years.
12:26Yeah, QVC is for women over 50
12:29and everyone has a different movie in their mind
12:31about what that might be like.
12:33We're making a very declarative statement
12:36that this is where a lot of not caring
12:39about a lot of things that maybe held you back
12:41and time to refocus on yourself,
12:43whether it's been your children are getting older
12:46and maybe less reliant on you or a job's less reliant on you
12:50and you can engage in those things for you.
12:52And this can be the very best time of your life,
12:55whether you're in it,
12:56whether you're starting to knock on the door
12:58of entering into that,
13:00time is coming into your life.
13:02And this type of authentic,
13:05like no facade relationship is really resonating with them,
13:09which is precisely why this type of show
13:11and other types of shows we're doing in this vein
13:13are really resonating with her.
13:15And let me ask you what,
13:16this is a room full of people that are all about ROI and metrics
13:20and what's been the ROI so far.
13:22The show started in May.
13:24Show started in May.
13:25Ran through July and then you're coming back,
13:27which we would expect nothing less,
13:29holiday-tastic episodes,
13:31four episodes, four more to run through November.
13:34Yeah.
13:35So in the ROI that I can reveal to this audience,
13:39because it is near and dear to my heart,
13:41I'll say a couple of things.
13:43First and foremost,
13:44we have absolutely found our headliner
13:47in the lineup of QVC Plus, HSN Plus original content.
13:52And the first thing we truly set out to prove
13:55was that you could create a show
13:59that was with shopping in it,
14:00that was just as entertaining and engaging
14:03as if you were only creating it
14:05to be entertaining on its own.
14:08So that Vulture mention,
14:10the Vulture mentions you must've just been like fist pumping.
14:13Mission accomplished.
14:14They may be pinned to some people's walls.
14:16I mean, that's a big.
14:17It should be pinned to mine.
14:19Why is it not?
14:19I'll send you a copy.
14:20I know, I need it.
14:21And I just wanna say this news broke in variety.
14:24The news of your show broke in variety.
14:26Yes, season two was announced today.
14:28Today, and the first season broke too.
14:30Yes, that's correct.
14:31We've got our busy.
14:32Yeah, but to give you some hard numbers
14:35in terms of just the scale that this show has brought to us,
14:40running from the beginning until now,
14:41we've had about a million users come in to view the show.
14:46Over half the people who have come to watch the show
14:49are totally net new to the platform.
14:52They are not like their Q&H customers.
14:54These are totally new folks coming over.
14:56And folks have streamed north of 5 million minutes
15:00of the show watching it since it's premiered in May.
15:04You're busy, I hope you got that raise.
15:10Okay.
15:12Listen, I'm not in this to get rich.
15:15I'm in it, no.
15:18For the wardrobe?
15:19No, I mean, but actually to be very real,
15:21I'm in it for representation.
15:23And like, I have, this is why I asked
15:26for a late night talk show in the first place.
15:28It's because, and the story is famous,
15:31but I was like in the desert.
15:33And I just was like,
15:34what am I gonna do with all this Instagram fame?
15:37I should have a late night talk show.
15:39No woman has been able to do a nightly talk show
15:42since Chelsea, why not?
15:45We need to have more women.
15:46Anyway, the wonderful thing about QVC and Plus
15:51and working with them is honestly also
15:54just how open they've been creatively
15:57to anything that Casey and I come to them with.
16:02You know, the segment of Tina Fey and I
16:06decorating for Christmas.
16:07I mean, she could not be funnier.
16:10And those, as she called them, terrifying little squirrels
16:14like sold out immediately.
16:16So.
16:17I cannot express, you guys gotta just go watch
16:20that Tina Fey episode.
16:21And it is so funny, I don't wanna blow it,
16:23but she, Tina just, and was that,
16:26I mean, some of that had to be planned
16:28because the products were there.
16:29No.
16:30No?
16:31Her delivery, I don't wanna blow it for you,
16:32but her delivery on the, it's just,
16:35you will be cackling.
16:36I mean, she's Tina Fey, you know what I mean?
16:39Like.
16:40She's a genius.
16:41I love, too, her Pennsylvania pride of like,
16:45who knew Tina Fey's brother worked for QVC for many years?
16:49For a long time, yeah.
16:49Big employer in Pennsylvania.
16:5020 years, yeah.
16:52But I mean, those kinds of things.
16:53Like, we never would have known, you know,
16:55just those kinds of things that you draw out.
16:57Let me draw back to you, Busy,
17:00in terms of you being pitch perfect for this.
17:02There's a long list of actors that might, you know,
17:05that people's names know,
17:06but there's a much shorter list of people
17:08that can do the work of a late-night talk show
17:11or a show like this, be as open as fun.
17:15How did it, is it just your personality being an actor?
17:19How did you evolve to being so open
17:22and sharing so much of your life with your fans
17:24in a way that would make you perfect
17:27for a talk show or this kind of show?
17:29Was it something that just,
17:30you grew up in public as an actor?
17:32No, I mean, I'm a younger Gen-X woman.
17:37I like, just want attention.
17:40And I was very much, you know,
17:44at the forefront of sort of the advent of Instagram
17:46and Instagram stories.
17:48And I grew up watching the real world.
17:51And like, and I always thought I should be on it.
17:57And one thing that, you know, I, okay,
18:01so Freaks and Geeks premiered 25 years ago.
18:05Like, it was like two weeks ago, I think.
18:08That means I have been on television for 25 years.
18:12And while I am not close to 50 yet,
18:14I do feel like I turned 50 when I turned 38,
18:18just because of my sheer amount of time
18:20that I have spent working and hustling.
18:24But I think that, you know,
18:26having not had a voice as a performer
18:30for a really long time,
18:31and then the advent of social media
18:33gave me an opportunity to really be able to share
18:36what I wanted to share in the way
18:39that I wanted to share it and my voice.
18:41And I've always been very specific
18:44in the way that I share things.
18:47And I do think that people think they know everything.
18:49And like, I'm not going to lie.
18:52They know most things, you know what I mean?
18:54But there are some things that I keep to myself
18:57and that has to just do with my own,
19:01I don't know,
19:03my own gut about what's an overshare.
19:07I do a lot of therapy.
19:09I try to be self-aware.
19:10I don't know.
19:11I mean, just the trajectory of your career,
19:13Freaks and Geeks, a little show that had,
19:16I think literally every person that went onto that show
19:19has either had, you know, their own show
19:21or their own movies.
19:21I mean, it's insane.
19:23Judd Apatow, Paul Feig, the cast of Cast and Family.
19:27Yeah, I was 19 when I got the pilot for that show.
19:29And then Dawson's Creek
19:30and you had that horrible mother,
19:31but you persevered.
19:33Oh, on Dawson's Creek, yeah.
19:35Your mother was a terrible character.
19:36But interesting, those kinds of like cultural touchstones
19:39really just kind of.
19:40I mean, Cougar Town, people love Cougar Town.
19:42White chicks.
19:43I like, you know,
19:45I feel very lucky to have been on White Chicks.
19:48And we can't leave here without mentioning Girls5eva.
19:51And what I also love about this show
19:53is it's also a platform to campaign vigorously
19:56for season four.
19:58And Bette Midler has already,
19:59we're all of those that have seen the episode.
20:02She's committed.
20:03She's ready.
20:04Bette's in.
20:06I know.
20:07Listen, I hope Netflix is able to pick up
20:10another season of Girls5eva.
20:13But you know, I think you look at this industry
20:15and sort of the upheaval that's happening.
20:18And guys, I subscribe to the puck.
20:20You know what I mean?
20:21I'm up.
20:22Okay, thank you for the three people
20:24that get that newsletter.
20:26After you read the news in Variety.
20:28You think I don't?
20:29It's literally every single,
20:31you don't work for 25 years starting at age 19
20:34without literally checking all of the rags
20:37every single day.
20:38Do you know what I mean?
20:39Like, of course, Variety.
20:42Well, I mean, yes.
20:45But I just mean like in terms of
20:47what's happening with streaming services
20:50and where it's all going next.
20:52I mean, who knows what the algorithm wants us to watch?
20:58It seems to change by the hour
21:00in terms of where things are going.
21:02All I'm saying is we're still waiting
21:05for Girls5eva.
21:06And in the meanwhile, I'll be very excited
21:09to go back to my other wonderful job
21:13with QVC Plus doing busy this week.
21:16Yeah, well, you got another season hitched up.
21:19Stacey, and you are doing,
21:21really QVC is going into uncharted territory for QVC.
21:26Pickleball tournament, a live stream coming.
21:28But can you talk about sort of the expansive vision?
21:31Wait, who's doing the pickleball tournament?
21:33So QVC Plus is going to be the exclusive broadcast partners
21:39for a live sports coming up.
21:41So the US Pickleball Championship in November.
21:45You're only gonna be able to watch it.
21:46The one in Arizona?
21:47Yes.
21:48Oh my gosh, I was just talking about that
21:50with a guy I date, because he likes to play pickleball.
21:54Maybe we'll go.
21:55I mean, we should talk.
21:56Yeah, I'm not great at it.
21:58That's okay.
21:59Okay.
22:00But when we look at stuff like an audience that busy draws,
22:05an audience for pickleball,
22:07it's part of the innovation schema
22:11that we're really playing around with
22:13in QVC Plus, HSN Plus streaming.
22:16Historically, we've had just a linear broadcast channel.
22:19You have one thing on at any time,
22:21and you're talking to many, many people.
22:23Here, we have the opportunity
22:25with a lower cost of production,
22:27a higher turn to getting items out there,
22:29the ability to target different programs
22:32to different audiences of people,
22:35and test and learn and really understand what works, right?
22:37And I'll use Busy Show as a great example.
22:40We went out there with a number of shows.
22:42We aired it, came back into the garage,
22:44lifted up the hood and said,
22:45oh, here are the things that are working really well.
22:47Here are opportunities that we wanna play around with
22:50in the second run.
22:51Let's go back out and play with those.
22:52And you have the permission to do that in streaming.
22:55And it's really what's helping us begin to crack the code.
22:58What is the secret and authentic sauce
23:01to our breed of entertainment?
23:03So you're gonna see us do it
23:04with Pickleball here in November.
23:06We have an exclusive license with them
23:09for the next three years.
23:10So we're gonna be airing different shows
23:12and really seeking to integrate commerce
23:15in through live sports and making it, honestly,
23:17as fun as we possibly can.
23:19But we play with other formats as well.
23:21If you've seen Ultimate Gift Wrap Challenge,
23:23which is a tremendous-
23:24It's the best.
23:26Also your friend Mike Gleason on that one.
23:28Wait, what?
23:28Yeah, Mike Gleason works on that one too.
23:29Really?
23:30He does, he does.
23:31But it's a tremendous show if you haven't watched it.
23:34It's coming back for season two,
23:37where it is a traditional competition wrapping show
23:41with a reality bend and a winner at the end.
23:43And we're continuing.
23:45You're gonna see some changes this season
23:46versus last season as we've learned what worked,
23:49optimize, and throw it out there.
23:50So that's really what the breed of,
23:52I believe, working within streaming is for us.
23:54And for Ultimate Gift Wrap Challenge,
23:57we reported today that Anna Gasteyer
23:59is gonna be one of the guests.
24:00And I see embracing comedians just makes so much sense
24:04because you can just have fun with something,
24:06but also, you know, comedy is truth, right?
24:09Whatever you're laughing,
24:10there's gotta be some truth in there.
24:12Is that something at all that is sort of in your thinking
24:16as you are approaching developing episodes?
24:18I mean, sure.
24:19Well, yeah, we want them to be funny.
24:21I mean, yes.
24:24But yeah, I mean, I think that we sort of look at it
24:29from a couple different angles.
24:31And I think what was brilliant about QVC Plus
24:34was that because we're not overtly selling anything
24:37on the show, they asked,
24:39what would you think about doing an after show?
24:42And so they do this after show with a QVC host,
24:46Amy Stran, and my producing partner, Casey St. Onge,
24:51who I have made be on camera.
24:54And it's really, I'm like obsessed with it.
24:57It's so natural, though, because she,
24:59I mean, she has a different style, different,
25:01like it works so well in the context of that show,
25:04and your friendship comes across so well.
25:07But just to be clear, Casey St. Onge
25:09has worked in talk shows forever.
25:11She was David Letterman's assistant.
25:12She worked at the Letterman Show.
25:13She worked at the Rosie O'Donnell Show
25:15for a really long time,
25:17almost, I think, the entire run of that show,
25:18and then she was at Watch What Happens Live,
25:20where I convinced her to come with me
25:24to California for a while, and now we're back here.
25:26But anyway, you know, at all of those shows,
25:29there were always product integrations, always.
25:32Like, all of these shows do this thing.
25:35What the joy and the ease of doing this with QVC Plus
25:40is that we don't actually have to do, like,
25:42a game of, you know, beer pong or whatever
25:46that's sponsored by, like, Budweiser.
25:49Like, we get to have conversations, have fun,
25:53and then in the after show,
25:55and then at the show's landing page,
25:57you can see what everything is
25:58and where you can buy everything,
26:00and the onus is not on me to be like,
26:03and, you know, don't forget, you know,
26:07in the middle of an interview with Tina Fey
26:09or Bette or, you know, Kenan.
26:11We took that drive in our Porsche.
26:14Right, right, right.
26:15Yeah, gotcha.
26:17What kind of feedback now,
26:18since you do have such a big social platform,
26:21since the show has aired,
26:23are you getting a different type of feedback,
26:25or have you seen your audience expand at all?
26:27Your audience, I'm curious.
26:29No, I mean, my audience was thrilled
26:31and very excited about this turn of events,
26:34because a lot of them were fans
26:36of the talk show that I had had.
26:38You know, there really was an audience here
26:40that is underserved in the late night space,
26:44and we just wanted to give women like ourselves
26:47a nice little treat at the end of the day
26:50and talk about the things we care about
26:53and have some fun guests
26:56and some authentic conversations with people
26:58that inspire us or we look up to
27:01or we're just huge fans of.
27:04And that sort of has always been the driving force.
27:07And then on top of it, you know,
27:09we can sell some stuff to pay for the show,
27:14which is how all shows are made.
27:16You seem to be doing a good job with that, for sure.
27:19Stacey, anything long-term or near-term for QVC,
27:22anything you want this crowd to know
27:24about what you're doing in this space
27:26and what sort of this content initiative?
27:28I'm so sorry.
27:29If I had had my game on, we would have ended with a toast.
27:31So I guess we can toast to water.
27:34I think it's bad luck, but.
27:35Okay.
27:36Busy this week ends with a very fun toast.
27:40Oh yeah, we like to have a little toast
27:41at the end of the night.
27:43You know, I think probably the only thing
27:44I would end with is, as folks are thinking,
27:47you know, I always attend things like this
27:49and think, well, what does this mean for my brand
27:51or for my business,
27:52is what you're hearing Busy say
27:56is still authentic to our brand,
27:58even if it's now coming out in a new media
28:01and a new way of doing it.
28:02We have always, as an authentic brand,
28:05been about women,
28:07been about being that
28:12connected space where she can discover things
28:16in a curated way that she loves
28:19and can feel comfortable,
28:20like she's part of a family or a community.
28:25And taking that essence
28:27and adapting it and seeing different ways
28:30that it can play for where her attention is,
28:33for where entertainment is going,
28:35for what's topical,
28:37and playing around with that classic formula,
28:41that's why it works.
28:42We didn't just haul off and decide
28:43to do something different.
28:44We really dug down into who we are,
28:46and that's where this was such a perfect fit.
28:49Yeah, and I would just also offer
28:51that for brands looking to partner with anyone,
28:55you have to make sure that it's an authentic fit.
28:58And again, I just wanna reiterate,
29:02one of the things,
29:03one of the reasons why I think
29:05this partnership has been so successful
29:08is truly their ability to trust
29:12that they picked the right people
29:14and to let us do our jobs
29:16without nitpicking and saying like,
29:18okay, but can you just please make sure
29:20that you move that pillow so you highlight the pillow?
29:23Don't fucking worry about the pillow, guys.
29:25If the lady wants the pillow,
29:27she's gonna buy the pillow.
29:28You know what I mean?
29:29And they fundamentally understand,
29:31understood coming into this partnership
29:33that what we do best is create for our audience
29:37and what that audience is going to do in return
29:39when they feel this authentic expression
29:43and connection and content made specifically for them
29:46is they're gonna wanna buy this stuff.
29:48I don't mess with her pillows.
29:51Gonna wanna buy this stuff at the end of the day
29:53is what everybody wants to wear on a T-shirt here, so.
29:56But I just would say,
29:58I've had a lot of experience
29:59where people, brands, and agencies
30:02feel as though they hire the right person,
30:05but then they wanna sit on top of them
30:08in order to make sure that their exact messaging
30:12permeates through to get the most from their most return,
30:16but that's not the most authentic return you're gonna get.
30:20Folks, thank you so much.
30:21Thank you very much for your time.
30:23Thank you for listening.
30:24Really appreciate it.