Ｘ年後の関係者たち 2024年10月7日
Ｘ年後の関係者たち 2024年10月7日
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:0065 years have passed since the birth of Dagashi, which is still loved by children.
00:06It is Baby Ramen and Marble Gum.
00:09In addition, Chiroro Choco appeared three years later.
00:13This is the name of the manufacturer of these three.
00:163M in the Dagashi industry.
00:19Soon after the war, sugar began to be freely exported in Japan.
00:25Dagashi makers were born one after another in Japan.
00:31For example, Chiroro Choco of Matsuo Seika.
00:37Baby Ramen of Matsuda Sanyo.
00:41And Marble Gum of Marukawa Seika.
00:45These three companies were called 3M in the Dagashi industry because their names started with Magyo.
00:55They encouraged low-priced Dagashi making and hit repeatedly.
01:01Behind the scenes, there were many unknown thoughts and stories.
01:08Tonight's event is a reunion of 3M's small giants.
01:14Now, the door of space-time opens.
01:21Tonight, we will talk about the future of Dagashi, a combination of three key mangas that are rivals.
01:31The first person is YUJI MATSUO, CEO of Chiroro Choco Co., Ltd.
01:50The second person is MOTOHIRO NAKAMURA, head of sales of a snack company.
02:00The third person is YORIKO TANAKA, CEO of Marukawa Seika Co., Ltd.
02:14The fourth person is MARIYAMA KARINA, a Dagashi lover who buys more than 500,000 yen a month.
02:30The fifth person is YORIKO TANAKA, a Dagashi lover who buys more than 500,000 yen a month.
02:40Don't your husband say anything about 500,000 yen a month?
02:44My husband says a lot.
02:46But I love it that much.
02:48500,000 yen is a lot of money.
02:50Each item is cheap.
02:52500,000 yen is a lot of money.
02:54I go to buy it every day.
02:57It's my routine to give out sweets.
03:01Have you always loved sweets?
03:03I've loved sweets since I was born.
03:05That's a lie, isn't it?
03:07Everyone knows that.
03:09That's a big lie.
03:11I think I ate sweets as soon as I was born.
03:19I really wanted to appear on this program.
03:22I heard that.
03:24I really like you.
03:27Is that so?
03:28I've been watching you every time.
03:31I don't think so.
03:34I love you so much that I watch all your programs.
03:38I thought I could finally appear on this program.
03:40But why me?
03:43Thank you for telling me.
03:45I don't know much about Dagashi.
03:48I would like to hear your opinion as a connoisseur.
03:53First of all, three people who run the Dagashi industry are called 3M.
04:02I don't know who started it.
04:05It's not that the children who eat Dagashi say 3M.
04:10It's a 3M of the Dagashi industry among connoisseurs.
04:18It's called the 3M of stinginess.
04:22What do you think?
04:23He's laughing.
04:26The 3M of the Dagashi industry has the image that it is not stingy.
04:37That's why it's called the 3M of stinginess.
04:40It's a tough opponent for connoisseurs.
04:43Is it because it's expensive?
04:45It's not profitable.
04:46In a good way, it's expensive.
04:51The price of Dagashi is high.
04:53If you say it's stingy, you'll get in trouble.
04:59Did you know the 3M of stinginess?
05:01I didn't know the 3M of stinginess.
05:03Can I say the 3M of stinginess I think?
05:05Why?
05:08I think MITOMA and MAIZO's MATSUKI are the 3M of stinginess.
05:14It's rude to MITOMA.
05:18MATSUKI and MAIZO are the 3M of stinginess.
05:22MATSUKI is a little different.
05:25I wanted to say MATSUKI the most.
05:28I added MARUYAMA to it.
05:31It's like soccer.
05:33It's a little strange.
05:35I didn't know the 3M of stinginess.
05:38The snack company has the image of a snack company.
05:42I didn't know the previous company name.
05:44The snack company was founded in 1993.
05:49The 3M of stinginess.
05:56What kind of path have they taken?
06:03Which company has been in business for the longest time?
06:09I think it's us.
06:12The company was founded in the Meiji era.
06:14Meiji?
06:15Yes.
06:16In 1888, Meiji 21.
06:19It was the first company to sell amazake with a stick.
06:23I heard that it was the beginning of making and selling sweets such as GENKOTSUAME.
06:31We started selling balloon gum in 1947.
06:38That's not long ago.
06:40The gum sold at that time was a one-piece, one-yen board gum.
06:45At that time, it was a primitive gum that only added sweetness.
06:55About two years later, there are many companies.
06:59There are 400 companies in Japan.
07:02The number of companies that make gum has increased rapidly.
07:05Is it one piece of board gum?
07:07It's small. It's about 3 cm x 1 cm.
07:10The name is Marukawa Gum.
07:13In 1948, Marukawa Seika Co., Ltd. was founded.
07:21We have been in business for 136 years this year.
07:24That's amazing.
07:26About 15 years after the birth of Marukawa Seika,
07:30the company of Kiroru Choco has grown.
07:34It's a little later than Marukawa Seika.
07:36It was founded in 1903.
07:39It's been 121 years since it was founded.
07:43Originally, we didn't make chocolate from the beginning.
07:48It was founded in Tagawa City, Fukuoka Prefecture.
07:52It is a very famous area for sugarcane.
07:55There are many people who work on their bodies with sugarcane.
07:58At that time, we were making something like a confectionery.
08:06It's similar to Marukawa Seika.
08:08When chocolate and ice cream culture came from overseas after the war,
08:15my second-generation grandfather, the president at the time,
08:19shifted to making chocolate and ice cream at once.
08:24At that time, we made Chiroru Choco.
08:28It's been more than 120 years since it was founded.
08:31It's been about 60 years since we started making chocolate.
08:34It's been 60 years.
08:36About half of the company's history is chocolate.
08:39Mr. Oyasu, please.
08:41We were founded in 1948, the year after the war.
08:50At first, we were doing a flour business or a noodle business.
08:55That's where we started.
08:57Noodles?
08:58That's right.
08:59At that time, we were making instant noodles and school lunches.
09:04It was a flour business.
09:06Yes, it was a flour business.
09:08That's how it started.
09:11Marukawa Seika in Nagoya
09:16Matsuda Sangyo, the predecessor of Miyede Snack Company
09:21Matsuo Shoten, Chiroru Choco, was founded in Fukuoka.
09:26At first, they were three famous local confectioneries.
09:31That's where the national hit product was born.
09:35First, Matsuo-san, how did Chiroru Choco come about?
09:39As I said before, the second generation of Chiroru Choco was going to be chocolate.
09:46In 1962, the second generation of Chiroru Choco was going to be a Mitsuyama-type chocolate.
09:51I wanted to deliver the chocolate to my children for 10 yen.
09:58Is this still on sale?
10:01Yes, it is.
10:02Is this a connected model?
10:04Yes, it is.
10:05Do you know this?
10:06Of course.
10:07I didn't know that.
10:08Yes, I do.
10:09Chiroru Choco has this image.
10:11Yes, I have an image of a smaller one.
10:13Chiroru Choco is based in Fukuoka.
10:16The chocolate you just took is also sold in Kyushu and in western Japan.
10:24I think that Chiroru Choco is very popular in the east of the Kanto region.
10:31Is 10 yen expensive or cheap at that time?
10:35I think it was very cheap.
10:38At that time, it was difficult to deliver all the chocolates for 10 yen.
10:45At that time, I had the know-how of making caramel and nougat.
10:53I was worried about how to deliver it for 10 yen.
10:57As a result, I put nougat and caramel in the chocolate and reduced the ratio of the chocolate.
11:02I managed to deliver it for 10 yen.
11:04Finally, Chiroru Choco for 10 yen was completed.
11:07Was there such a way of selling as chocolate?
11:10I don't think there was much at that time.
11:12At that time, did your children buy it thinking it was chocolate and say,
11:15There is something different inside?
11:17The chocolate on the side was delicious, so I thought it was good.
11:24That's why it's still popular.
11:26Is Chiroru Choco the name of that region in Europe?
11:30That's right.
11:31The second president of the Chiroru region in Austria went there a long time ago.
11:36At that time, the scenery was magnificent and beautiful.
11:41I wanted to sell it with a refreshing image when I was thinking about the brand name.
11:46That's where I got Chiroru and became Chiroru Chocolate.
11:49Chiroru Choco is not made of chocolate, is it?
11:55It doesn't matter.
11:57Don't you get angry at Chiroru Choco?
11:59No, I don't get angry.
12:02How did you feel when you first ate Chiroru Choco?
12:05When I split the inside of Chiroru Choco's milk, a very special milk came out.
12:13When I ate Chiroru Choco, I thought it was like a dream.
12:18I think I ate Chiroru Choco for the first time.
12:22Chiroru Choco became a big hit in a blink of an eye.
12:29Goen Choco was also a hit.
12:36Next is the birth date of the signboard product of a snack company that was released in 1959.
12:44I mentioned earlier that I was a noodle maker.
12:49When you dry the noodles, fragments fall on the process.
12:56At that time, there was a shortage of food, so I seasoned it a little and distributed it as a snack for employees.
13:04It was very delicious, so I decided to sell it as a product.
13:10You decided to make a profit from the loss.
13:13I thought it was a waste to put it on the front page of the SDGs.
13:19The hit product, Baby Ramen, was a product that made good use of the fragments of Kanton noodles that were made at that time.
13:29Is this Kanton noodle still in production?
13:32I haven't made it anymore.
13:33I want to eat it.
13:34That side is the main turning point.
13:37We are already famous for sweets.
13:41Did you change your name from Baby Ramen to Baby Star?
13:44I changed my name from Baby Star to Baby Star Ramen because I wanted to be the number one star among children.
13:51It was in 1973.
13:53Is the character in the package still the same?
13:55That's right. I'm still using this character.
13:58The character we're familiar with is that one, right?
14:01Yes, that's the one.
14:04This is the third generation.
14:06The third generation is very Harajuku style.
14:10Is there a name for the character?
14:12The second child in the middle is called Bei-chan.
14:15The third generation is called Hoshio-kun.
14:18Hoshio-kun?
14:19Unfortunately, the first generation doesn't have a name.
14:22There's no name?
14:24There's no name?
14:26It's gone?
14:27It's gone without a name?
14:30In the same year as Baby Ramen, Marble Gum was released.
14:39How did this cute gum come to be?
14:46The first gum we made was a wooden gum or a block-shaped gum like Felix Gum.
14:53Five years after we joined the company,
14:56a new product was released in the U.S.
14:59It was a tablet-shaped gum coated with sugar.
15:02It's called Ote-san's Marble Gum now.
15:05When that came out, it was a huge hit.
15:09I think it's a symbol of the American culture.
15:13We all wanted to make a block-shaped gum.
15:21The third generation, Yoshio Kawashima, who was the grandson of the first generation,
15:25tried to make it.
15:27He worked really hard,
15:30but he couldn't do it because he was adding heat to the sugar.
15:35The edges came off.
15:37So you had to roll it to coat it evenly.
15:39That's right.
15:40I had to roll it to coat it evenly.
15:42I had to roll it to coat it evenly.
15:45I couldn't imitate it.
15:47If I could only make a block-shaped gum,
15:50I thought I'd make it into a block-shaped gum.
15:53That's how I came up with the idea of a block-shaped marble gum.
15:59Wow, it's transparent.
16:01This is a block-shaped gum.
16:03I rolled it to coat it evenly.
16:05It's a craftsmanship.
16:08It's handcrafted, isn't it?
16:10That's right.
16:11This is a handcrafted machine.
16:15You can see the humidity and temperature of the day,
16:18and you can adjust it while looking at how it glows.
16:21You can't do it right away if you're a new employee.
16:24You have to train for a few years.
16:27You have to train for a few years.
16:31At first, it was sold for 5 yen for 4 pieces.
16:33Yes, it was sold for 5 yen for 4 pieces at the time.
16:36At first, it was sold for 1 yen for 1 piece.
16:39But it's been a while since then, and it's sold for 5 yen for 4 pieces.
16:42Yes, it's been a while since then, and it's sold for 5 yen for 4 pieces.
16:47So you don't make much profit.
16:50At first, I heard that the domestic workers packed it in a box.
16:57I don't know how it became 5 yen.
17:01Yes, domestic workers were very hard.
17:06I heard that an old lady who pulled a cart pulled a line and gave a box and a gum to the old ladies.
17:15However, our company was able to mechanize the process of packing gum in a box at a relatively early stage.
17:23Was it automated?
17:25Yes, we were able to mechanize it.
17:27At first, it might have been a side-by-side price.
17:30However, as the economy improved, the labor cost increased, and the price of goods increased.
17:37I think it was great that many children enjoyed keeping the price of 5 yen for more than 10 years.
17:48The gum maker, which had nearly 400 companies after the war,
17:53was able to survive because it was automated as soon as possible.
18:00And there is another reason why children continue to love it.
18:07Oh, that's right.
18:10Was Marble Gum a side-by-side product?
18:12Yes, it was.
18:13Oh, it was a side-by-side product.
18:14Marble Gum was a big name for side-by-side products.
18:18I used to go to the market to buy it.
18:21And it's not a urban legend, but there were a lot of side-by-side products here.
18:25Oh, the Nanko set?
18:26Yes.
18:27There were quite a few of them.
18:29When I was told how much I could buy, I put it in at the last adjustment.
18:33That's true.
18:34I put Marble Gum in.
18:36That's right.
18:38The three companies that gave birth to each other's hit products.
18:43However, after that, there was a big incident that affected the company.
18:49The sales were quite dramatic.
18:51In a short period of time, it would be three times.
18:53That's right.
18:54In this shape?
18:55Yes, in the shape of the current scale.
18:57If it hadn't been for that, the brand called Chiroro Choco might have disappeared with the decline of Dagashiya.
19:06I'm Hiroshi Ikushima.
19:07It's sudden, but it's an incident.
19:09The ingredients that are often found in blue fish, such as DHA and EPA, are getting harder and harder to get.
19:19We have covered the scene that is facing this situation.
19:24The price of blue fish, which is an ally of the common people, is getting harder and harder to get.
19:31It's a problem to leave fish.
19:34In fact, the price of blue fish has increased by 8 times.
19:39Is there enough fish?
19:42So, Ikushima, who is a health enthusiast, checks the ingredients for a week with Inoue from Ajinomoto.
19:49Mr. Ikushima, you're getting a lot of fish.
19:52Well, this is enough, isn't it, Mr. Inoue?
19:55Actually, it's not enough at all.
19:58What do you mean it's not enough?
20:01What do you mean?
20:02I've prepared this.
20:04This is a tuna, isn't it?
20:06Yes, it is.
20:07This is the actual amount of fish that can be collected in a day.
20:09Can you measure it?
20:10Is it this much?
20:12How many kilos is this?
20:14This is 131 kilos.
20:16Is this for a day?
20:17That's right.
20:18You can't eat this much, can you?
20:19Who can eat this?
20:21That's right.
20:22That's why I want you to supplement DHA and EPA with your meals.
20:28Supplement?
20:29This is Ajinomoto's DHA and EPA plus vitamin D.
20:35400 mg of DHA and EPA, a smooth ingredient of blue fish.
20:40100 mg of alpha-linolenic acid, a smooth ingredient of plants.
20:45100 mg of tapric, a double smooth ingredient.
20:51This time, we'll give you a special price.
20:55Please prepare a note.
20:57Ajinomoto's DHA and EPA plus vitamin D.
21:03The normal price is 2,423 yen for about a month.
21:09Here's the special price.
21:12The price is...
21:20500 yen.
21:22500 yen.
21:23500 yen including shipping and consumption fee.
21:28We'll provide it for 500 yen.
21:30The shock price is about 79%.
21:35Ajinomoto's DHA and EPA plus vitamin D.
21:38You can try it for only 17 yen a day.
21:41It's a great opportunity.
21:43I'll buy it.
21:4417 yen a day.
21:46I'm very satisfied.
21:47I'll buy it, too.
21:49The application form is 0120-232-444.
21:54Please call us at 232-444.
21:57Please call us at 0120-232-444.
22:03Ajinomoto's DHA and EPA plus vitamin D.
22:06What will happen to Hiroshi Sekiguchi?
22:08Sunday at 12 p.m.
22:12Daga Shio-Te, a company's hit product.
22:18But after that, there was a big incident.
22:23Oil shock in 1973.
22:26Various raw materials were sold out.
22:29It was a big damage for Daga Shio-Te.
22:33Yes.
22:34It was an oil shock.
22:36I heard that the price of sugar, water, and preservatives went up 1.5 or 2 times in a few months.
22:48We had a stock of sugar that we bought before it got expensive.
22:55We used it at first, but we used it up in half a year.
23:00In 1974, it was 5 yen per box.
23:04We sold it for 10 yen.
23:07When it doubled, it became expensive.
23:1110 yen is pretty cheap.
23:13Considering the situation at that time.
23:16At the same time, Chidoru Choco sold it for 20 yen.
23:22As the price went up, the sales went down.
23:30You had to sell it.
23:32Yes.
23:33The price went up.
23:35I sold it for 20 yen in 1974.
23:39After that, the price didn't go down.
23:42Two years later, I sold it for 30 yen.
23:46The impact was greater than when I sold it for 20 yen.
23:50The sales went up dramatically.
23:52It doubled in a short period of time.
23:54My grandfather, who made Chidoru Choco, decided to return to the original 10 yen.
24:04The milk nougat you just touched is Mitsuyama.
24:09It was 10 yen.
24:11I decided to make it a mountain and make it a grain of 10 yen.
24:15In this shape?
24:16Yes.
24:17Chidoru Choco in the current shape.
24:19The coffee nougat was sold for 10 yen.
24:24The sales went up dramatically.
24:27The amount and the price per gram are not important.
24:30Is the price 10 yen really important?
24:33Yes.
24:34It's something you buy within the range of your pocket money.
24:38As I said earlier, it was a long-distance sale.
24:43At that time, there was no consumption tax.
24:47It was very easy to use.
24:51Chidoru Choco, which was a mountain of water.
24:55He recovered his business with the idea of making it a grain of 10 yen.
25:00But a year has passed and another year has passed.
25:06Was the oil shock the most difficult time?
25:09Yes, it was the most difficult time.
25:11After that, in the 1980s, the number of shops was decreasing at once.
25:20The reason for this was the rise of convenience stores.
25:28Even if you don't go to a candy store, you can buy sweets and other things.
25:33At that time, the sales of candy stores were very high.
25:38I had a hard time at that time, too.
25:41A candy store that used to be in every city.
25:46However, since the 1980s, the number of convenience stores has decreased significantly.
25:54So, three companies participated in the convenience store competition to develop a new route.
26:00However, although each company had a hit product, it was postponed.
26:07What did they do from there?
26:12There are still many candy stores in convenience stores, right?
26:15Yes.
26:16It was like that at that time, wasn't it?
26:18At that time, it was not yet famous nationwide.
26:22It was famous in Kyushu and West Japan.
26:26The third president of the company negotiated with the convenience store company.
26:32The company sold test products in Hokkaido.
26:35The company had a good record, so the company finally put it in the headquarters.
26:38After that, the company introduced it to the convenience store company.
26:41Didn't the convenience store have a candy corner at first?
26:44I think so.
26:46However, the convenience store company tried to introduce Chiroro Choco, which was not yet famous nationwide, to the headquarters.
26:53If Chiroro Choco had not been introduced, Chiroro Choco might have disappeared with the decline of the candy store.
27:01Chiroro Choco, which was not famous and had a low profit rate.
27:05However, Chiroro Choco successfully acquired a place to sell at a convenience store.
27:09At that time, a barcode was required, so a large 20-yen type was born.
27:16And Baby Ramen also rose to 20 yen in 1973 due to the impact of oil shock.
27:22At the same time, the name of the product has also changed.
27:25So, at first, Baby Star Ramen was not popular.
27:29I think the headquarters got it from a relatively early stage.
27:34On the contrary, when the convenience store company told me about the POS data,
27:38I was told that there were people who had three in total.
27:43So I decided to make a large size of Baby Star Ramen.
27:47I started making a large bag of Baby Star Ramen exclusively for convenience stores.
27:50The shape of the bag is a little different from that of a candy store, isn't it?
27:52That's right.
27:53I found that there were quite a few people who bought it all together.
27:57Is there any other product made for convenience stores?
28:00That's right.
28:01It's not for convenience stores.
28:03First of all, I made a product called Baby Star Cup Ramen at a candy store.
28:10After that, I changed the name to Baby Star Atari Ramen.
28:18After that, I made a product called Butamen.
28:21This product is actually a pork bone flavor.
28:26I decided to change the name a little bit.
28:29So I named it Butamen.
28:31Butamen is more popular.
28:33That's right.
28:34I unified all the products in this store's name.
28:37At that time, this product was only sold at a candy store.
28:40However, a convenience store wanted to handle this product.
28:44So I made a mini cup ramen for children.
28:48How about you, Ms. Marble Gum?
28:50At that time, convenience stores in my hometown were selling it for 10 yen.
28:55However, it was difficult for large convenience stores to handle 10 yen products.
29:01In the first place, if the product is NG, the operation will be complicated.
29:07It tends to cause trouble.
29:09That's why it was NG.
29:11At that time, I didn't care about sales.
29:14I packed 10 yen in a sample box and brought it to the store.
29:21At that time, I thought it would be better to pack it and get rid of all the products.
29:29I asked the store staff if I could put it in the sample box.
29:33I put it in the sample box.
29:36It looks like this.
29:39At first, this tray was a sample box.
29:42At that time, it was called Seven Pack.
29:45I don't know the name of the convenience store.
29:49I was in a hurry.
29:51I've never heard of it.
29:53I was in a hurry.
29:55I've never heard of it.
29:57I've never heard of it.
30:00In this way, the three small confectioneries in the region have become a national brand.
30:09From there, they will produce new products.
30:15How many kinds of flavors have you made so far?
30:19I haven't been able to track the exact number of flavors in the company.
30:23I think I've made about 500 to 600 flavors.
30:31How many flavors do you make a year?
30:33I make about 30 to 50 new products a year.
30:40Is that the number of new products?
30:42That's right.
30:44How many kinds of snacks do you make?
30:46I make 100 to 150 kinds a year.
30:48You make more than 10 kinds a month?
30:50Yes, I make new products every week.
30:52That's amazing.
30:54Is that a lot?
30:55No, I don't make that much.
30:58I don't know how to make 100 kinds.
31:01I only make 5 to 10 kinds a year.
31:07That's completely different.
31:11Among the new products that the three companies have sent to the world at their own pace,
31:16what is the most memorable one for you?
31:20I think it's salt vanilla and Kinako mochi.
31:24Kinako mochi?
31:26That's it.
31:27It was really delicious.
31:29Everyone was eating it.
31:33Have you ever eaten it?
31:34No, I haven't.
31:35I can't believe it.
31:36Please try it.
31:37I heard that it became very popular.
31:41I really don't know.
31:43I was very surprised.
31:45You can eat it.
31:46Can I eat it, too?
31:47Can I eat it, too?
31:51It's been around 20 years.
31:53Last year was the 20th anniversary campaign.
31:57I've never eaten it.
31:5820 years ago, it was a big hit.
32:01The color is caramel.
32:03No, it's Kinako.
32:05Kinako?
32:06Try it.
32:08It's soft.
32:13What is this?
32:15It's Kinako mochi.
32:16Isn't the quality of the mochi amazing?
32:22It's a lot of mochi.
32:24It's delicious.
32:26Originally, it was a variety pack.
32:29It was one of the assortment products.
32:33It wasn't sold in the company.
32:37I had a consultation with a convenience store.
32:40The store told me that it was delicious.
32:42They told me to sell it at a price of one barcode.
32:48I thought I'd give it a try.
32:51It was a big hit.
32:54The store is amazing.
32:56I think it was amazing.
32:57I think that the popularity of Kinako mochi has increased all over the country.
33:06I'm very grateful for that.
33:09In addition, Seika Marukawa has also increased her sales in convenience stores.
33:14The peak was in the 1980s to the early 1990s.
33:23There were a lot of children at that time.
33:25I see.
33:26I think that was the peak in terms of sales.
33:30After that, the coronavirus has finally come to an end.
33:36Was the influence of the coronavirus very big?
33:39It was big.
33:40The combination of gum and mask was bad.
33:44I had to eat and take it out.
33:46I had to take off and take off my mask.
33:50It was a mess.
33:53I was really depressed about the demand for gum.
33:56The famous line-up was gone, wasn't it?
34:00As I said earlier, the number of gum makers has increased over time.
34:07The number of gum makers has gone through the roof.
34:12I think Marukawa is the only company in Japan that specializes in gum.
34:17By the way, when Marble Gum was released in 1959,
34:22I wanted to deliver this gum not only to Japan but also to children all over the world.
34:32That's when I started exporting.
34:34That's fast.
34:35I've been exporting abroad for 65 years.
34:42Marukawa Seika started exporting in 1959.
34:49And now, this large-capacity gum bottle is selling like hot cakes.
34:55It's been popularized by adults who used to be children.
35:01I think it's a good time in the last 10 years.
35:05Is it a big deal that people around you gave up gum?
35:08It's a big deal.
35:09Mr. Ote's bottle gum suddenly disappeared from the convenience store.
35:15Mr. Ote still has about two bottles of gum.
35:18When I realized that I wanted something else, Marukawa was the next.
35:23It's amazing.
35:24It's like the way to get a house for cheap.
35:26You have to wait for people around you to disappear.
35:29You have to wait for the tree to mature.
35:31It's amazing.
35:32That's how it came out.
35:34How popular is the snack company?
35:37Thanks to the snack company, the sales of gum have increased.
35:42The sales of gum have increased.
35:46One of the turning points for Marukawa was the cup-type ramen bowl in 1999.
35:55It was made for women to eat easily.
35:59It was made for women.
36:02Yes, the snack company is not only a baby star ramen for children.
36:08They develop new products one after another to appeal to all generations.
36:15These products, called the Baby Star Four Brothers in the company, are in full swing right now.
36:24The ramen bowl is very similar to that.
36:29This color is very similar to that.
36:33It's just a coincidence.
36:35It's just a coincidence.
36:36It's very similar to that brand.
36:38It's just a coincidence.
36:39I think it's just a coincidence.
36:41What do you like, Marukawa-san?
36:43I really like yakisoba.
36:45Have you eaten it?
36:46I've eaten three of them.
36:48Do you have any other recommendations?
36:50Recommendations?
36:51I have a lot of products that I collaborate with.
36:56I collaborate with KOKO-ICHI.
37:00There's not a single ramen in there.
37:02Wait a minute.
37:05It has nothing to do with ramen.
37:06KOKO-ICHI is really good.
37:10I've been collaborating with KOKO-ICHI for a long time.
37:12Can I eat it?
37:15It looks delicious.
37:19It's delicious.
37:20It goes well with curry.
37:21It's really KOKO-ICHI curry.
37:24KOKO-ICHI is really reproduced.
37:27Unlike potato chips, flour is the base.
37:31I put a lot of things in the flour.
37:34It's easy to reproduce the taste.
37:36It's easier than other snacks.
37:38It's not just about adding powder.
37:40It's delicious.
37:43Each company has a unique new product.
37:47However, there is no guarantee that it will be a hit.
37:52There are 30 to 50 types.
37:54There are almost no products left over the next year.
37:59That's right.
38:01Is it always a limited product?
38:03Yes, it's a limited product.
38:05I think it's hard to answer.
38:07What was the most difficult product to sell?
38:11If you don't choose a word, which was the most difficult product to sell?
38:15It was before I joined the company.
38:17It was a yogurt cracker.
38:19It looks delicious.
38:20That's right.
38:21I've never seen this before.
38:22A lot of stocks were made.
38:25At that time, the president gathered employees and took a picture with the stock.
38:31That's a lot.
38:33Is this all stock?
38:34That's right.
38:35It's not just a few days ago.
38:36It's a leftover product.
38:38I took a picture with the leftover product.
38:44Yogurt cracker?
38:45It looks delicious.
38:46It goes well with chocolate.
38:50The original product is attracting attention in recent years.
38:55It is said that you can design the package of Marukawa Seika freely.
39:01This bag is really good.
39:03Please accept it.
39:05That's great.
39:07There is a logo of the program.
39:09I didn't know there was such a thing.
39:11It's cool.
39:12This is really good.
39:14That's right.
39:16I also made it.
39:18That's great.
39:21Please open this.
39:25This is for today.
39:26Can I open it from this side?
39:32This is my package.
39:34That's great.
39:35This is the taste I imagined.
39:41What kind of taste do you imagine?
39:43Please open this.
39:44Can I open this?
39:45I imagined a raw human being.
39:48This is very red.
39:50What is this?
39:52This is red.
39:56This is delicious.
39:58If you eat this in half, you can see the gold inside.
40:01I missed it.
40:03Can I eat this?
40:05This is not as gold as gold.
40:07Is this gold inside?
40:09This is very delicious.
40:14This is blonde.
40:17What kind of taste is this?
40:19This is custard.
40:21This is delicious.
40:22I think this can be commercialized.
40:24That's right.
40:26There is a lot inside.
40:28This is delicious.
40:29This has a sweet and sour taste.
40:31This has a good taste of strawberries.
40:35This is delicious.
40:36This is delicious.
40:37I will keep this in my package.
40:40After this, Maruyama Japan will announce the ultimate DAGASHI 11.
40:47This is Japan's first anti-dandruff cosmetics.
40:50This is OTSUKASEI's DIGIVENATE EX.
40:53This is a set of 5,000 yen.
40:56This is a set of 500 yen including tax.
40:59Don't miss it.
41:01Dandruff is getting darker as you get older.
41:06Do you only care about dandruff?
41:10No.
41:11Dandruff is not the only problem with aging skin.
41:15Dandruff is not the only problem with aging skin.
41:17Did you know that you are worried about aging skin?
41:22One of the causes of aging skin is turning over late.
41:26That's right.
41:28Turning over late due to aging skin is not only the cause of dandruff.
41:32It is also the cause of various skin problems.
41:36I recommend OTSUKASEI's DIGIVENATE EX.
41:42This contains OTSUKASEI's unique medicinal ingredients.
41:48This is ENERGY SIGNAL AMP.
41:51By applying this to your skin, you can get rid of melanin.
41:55This supports your skin to prevent dandruff.
41:59This is a high-efficiency test.
42:04This is good for people in their 70s.
42:06I feel like my skin is happy.
42:09I'm glad I met you because I'm worried about dandruff.
42:16You can prevent dandruff and moisturize your skin.
42:21OTSUKASEI's DIGIVENATE EX.
42:24This is a 14-day trial set of 5000 yen.
42:29This is 500 yen including tax.
42:32This is free shipping.
42:34Please call 0120 107390.
42:39Please call 107390.
42:42This is 500 yen including tax.
42:44Please call now.
42:47Welcome to the land of admiration.
42:50Friday night at 9 o'clock.
42:52Maruyama Karina's DIGIVENATE EX.
42:55DIGIVENATE EX.
42:59Maruyama Karina's DIGIVENATE EX.
43:04I came up with DIGIVENATE EX.
43:08Is this the strongest version?
43:10This is a very strong version.
43:13This is the strongest version.
43:16You are a veteran.
43:18I value veterans.
43:21This is the strongest version.
43:24This is a drink called GURUGURU MONJA.
43:28This is a very strong version.
43:31This is a drink that can be made into a drink by adding hot water.
43:34This is a drink that can be made into a drink by adding hot water.
43:37Before I knew MONJA, I tasted MONJA with this MONJA.
43:42This is a relatively new product.
43:44This has been around since I was a child.
43:48This has been sold for more than 20 years.
43:5020 years is not small.
43:52I have been eating this since I was a child.
43:54Have you ever eaten this?
43:56Please take this home and eat it.
43:58This is very delicious.
44:00This is the most delicious product in my company.
44:04Next is YOTCHAN.
44:06This is delicious to eat normally.
44:09I put this in GYOZA.
44:12This is an ingredient.
44:14I eat this by arranging it.
44:16This is the best way to eat KABAYAKI SANTARO.
44:19I don't eat KABAYAKI SANTARO normally.
44:22I lick it to the middle.
44:24I have a sauce.
44:26I lick it halfway.
44:28I lick it halfway.
44:30I put it on the side.
44:32I lick it so that it is thin.
44:34I lick the thick part of the sauce.
44:36Do you lick the middle of the sauce?
44:38I break it in the middle.
44:40I break it in the middle of the sauce.
44:42I do that.
44:44Why do you break it in the middle of the sauce?
44:46I do it myself.
44:50I break it in the middle of the sauce.
44:52I recommend this.
44:54I put UMAIBOU in the sub.
44:56Do you put UMAIBOU in the sub?
44:58This is a very expensive product.
45:01This is corn potage flavor.
45:04I put this in a cup of milk.
45:08I use this instead of a straw.
45:10I suck the milk.
45:12This is corn potage flavor.
45:14This is corn soup.
45:16The powder inside is stuck.
45:18This is harder than I thought.
45:21This is not easy to break.
45:23UMAIBOU will break soon.
45:26I suck this to the end.
45:28I want you to try this.
45:30Really?
45:31I don't have enough time.
45:33I want to talk more.
45:35Is this a DODEKAWA chocolate?
45:39Yes.
45:40This is a tall chocolate.
45:43Is UMAIBOU thin and light?
45:45No.
45:46If you suck it, it will break.
45:48Then it won't be a straw.
45:50It goes well with milk.
45:52Is the inside hard?
45:54The inside is very hard.
45:56I can't see the inside.
46:00I have a lot of problems that I want to take care of.
46:07These are the problems.
46:09Lack of vegetables.
46:11Lack of food.
46:13Stomach condition.
46:15Fat.
46:17Blood sugar.
46:19I have a recommendation for all these problems.
46:23It is natural to compensate for the lack of vegetables.
46:26It also compensates for the lack of food.
46:29This is a delicious AOJIRU of SEIKA MORINAGA.
46:34By using a total of 10 kinds of nutritious domestic vegetables and fruits,
46:39you can easily compensate for the lack of vegetables in one day.
46:44In addition, not only vegetables, but also food is a top-class amount in AOJIRU.
46:51By using this, you can compensate for the lack of food in one day.
46:56This is a good point.
46:58It's full of vegetables, but it's delicious.
47:05It's really delicious.
47:08It's delicious.
47:10It's refreshing and easy to drink.
47:14It's really delicious.
47:17In addition, the number of digestive enzymes in delicious AOJIRU has increased by about 22%.
47:26The number of blood sugar has increased by about 29%.
47:31In addition, the number of excretions has increased by about 27%.
47:37Good function, good nutrition, good taste, good spiciness.
47:41This is the best AOJIRU drink.
47:43Please use the delicious AOJIRU of SEIKA MORINAGA for your health.
47:50AOJIRU of SEIKA MORINAGA.
47:55This is a great opportunity to try AOJIRU at a reasonable price.
48:01Normally, it costs 2,800 yen for 12 AOJIRU.
48:05However, if you order AOJIRU within 30 minutes, it will be provided for 1,000 yen.
48:12In addition, there is a special offer for the first 500 people.
48:18I have 12 AOJIRU.
48:20I have 6 AOJIRU.
48:23There are 18 AOJIRU in total.
48:25The price is 1,000 yen including tax.
48:28How about 1,000 yen?
48:31We will pay the fee.
48:34The fee is free.
48:37Please call 0120-857-775 for a free dial.
48:46We are waiting for your call.
48:50AOJIRU of SEIKA MORINAGA.
48:58Thank you very much.
49:01From now on, we will see the future of AOJIRU of SEIKA MORINAGA.
49:06There are probably only two countries in the world where there are many low-carbon products.
49:14Among them, each manufacturer is evolving.
49:19It is a genre called DAGASHI, but I think that evolution does not stop.
49:24I would like to convey the Japanese culture of DAGASHI so that foreign customers can enjoy it more.
49:32It's a culture.
49:34I think that the needs of the market and customers will change.
49:39DAGASHI is still the same.
49:42DAGASHI is fun and delicious for children.
49:48I think that DAGASHI should not be changed.
49:51I want children all over Japan to eat DAGASHI.
49:55As Mr. Matsuo said, I want children all over the world to eat Baby Star Ramen.
50:03I will do my best.
50:05As SEIKA MORINAGA, we want to provide delicious food to children all over the world.
50:12We will continue to do our best to provide delicious food to children all over the world.
50:28Ms. MORINAGA, what do you want to happen to the future of DAGASHI?
50:32When I eat DAGASHI, I remember my childhood.
50:37When I grow up, I become more distorted than when I was a child.
50:43When I eat DAGASHI, I become beautiful like a child's heart.
50:47If humans become kind and continue to eat DAGASHI, I think we will be a very kind country.
50:55DAGASHI has not changed since ancient times.
50:58I hope that DAGASHI will continue to do its best.
51:05DAGASHI will return to children.
51:08That's right.
51:09Everyone says DAGASHI is nostalgic.
51:11DAGASHI will return to children.
51:13DAGASHI is very old.
51:16DAGASHI is very old.
51:19DAGASHI is a child.
51:23DAGASHI is not a child who can be used for 10 yen, 20 yen, 30 yen.
51:28I don't think so.
51:31It's about time.
51:35I didn't expect to be moved by Ms. MORINAGA's words.
51:39I thought DAGASHI would be moved by Ms. KAZUREI.
51:42I was moved.
51:43Thank you for your precious story today.
51:45Thank you very much.
51:48I want a new DAGASHI.
51:51Finally, Ms. KAZUREI's future.
51:54I'm curious.
51:56Please come later.
51:59Every Wednesday night at 9 o'clock.
52:02A journey to meet beautiful Japan.
52:05Re-discover the charm of Japan.
52:09Three popular actors will guide you.
52:12I thought I could get a lot from Kyoto.
52:17Sometimes the guide is a traveler.
52:22I can see everything.
52:25I feel like a king.
52:28I'm proud.
52:31The scenery, food, and history.
52:34You will also visit the precious national treasure, the World Heritage Site.
52:38That's great.
52:41It's not about Goliath.
52:44It's a place where you get the power to live.
52:50Let's go out together.
52:52A journey to meet beautiful Japan.
52:55Every Wednesday night at 9 o'clock.
52:59You've been making DAGASHI for a long time.
53:04I want to thank you as a representative of humans.
53:09I want my daughter to grow up eating DAGASHI.
53:17DAGASHI is like a child to everyone.
53:20That's right.
53:22It's a very good word.
53:25I love you more.
53:36Next time, Jagarico.
53:38It's a coincidence.
53:40It sells for 4.5 billion yen in Japan.
53:42Do you eat that much?
53:44High school girls put it in their bags and eat it.
53:48Every Monday at 11 o'clock.
53:50If you want to watch the program again, go to TVER.