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Red Lobster’s endless shrimp promotion cost millions in operating losses and put undue stress on servers and kitchen staff, according to the chain’s new CEO Damola Adamolekun.

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00:00Red Lobster has recently faced rough months, closing more than 50 locations and filing for bankruptcy in May.
00:05But CEO Damola Adam-Malikin is planning on turning things around, and he's already stated one of the restaurant's major missteps,
00:11all-you-can-eat shrimp. The unlimited endless shrimp deal launched in June of
00:152023, allowing diners to choose from two unlimited shrimp dishes for only $20. While the deal was extremely popular with customers,
00:22it halted in late
00:24But only after losing $11 million to the company, the restructuring team blamed the promotion as a direct contributor to its May bankruptcy filing.
00:32Adam-Malikin told CNN he plans on growing the company by improving the existing
00:37545 Red Lobster locations.

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