Major League Soccer has partnered with German digital media platform OneFootball to distribute highlights and stats from hundreds of MLS matches to a global audience. MLS will take a stake in OneFootball, joining other investors, including major European soccer clubs. The MLS partnership with OneFootball supports its strategy to expand its growing audience, with the U.S. soccer market surging since Lionel Messi's arrival. The deal is non-exclusive, so MLS content will remain available on other platforms. The partnership complements MLS’s existing Apple TV media deal, which has boosted viewership and subscriptions.
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00:00It's Benzinga, and here's what's on the block.
00:03Major League Soccer has partnered with German digital media platform OneFootball to distribute
00:07highlights and stats from hundreds of MLS matches to a global audience.
00:11MLS will take a stake in OneFootball, joining other investors, including major European
00:16soccer clubs.
00:18The MLS partnership with OneFootball supports its strategy to expand its growing audience
00:22with the U.S. soccer market surging since Lionel Messi's arrival.
00:26The deal is non-exclusive, so MLS content will remain available on other platforms.
00:31The partnership complements MLS's existing Apple TV media deal, which has boosted viewership
00:36and subscriptions.
00:37For all things money, visit Benzinga.com.