Southwest Airlines is preparing to announce a shift from its trademark open seating model, which has been central to its operations for decades. The Dallas-based airline has explored various boarding strategies. The system of boarding windows to aisles was found to be 20% faster than open seating but was shelved due to concerns over brand impact. Evolving customer preferences and the potential for increased revenue from premium seat sales have led Southwest to reconsider.
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00:00It's Benzinga, and here's what's on the block.
00:02Southwest Airlines is preparing to announce a shift from its trademark open seating model,
00:07which has been central to its operations for decades.
00:10The Dallas-based airline has explored various boarding strategies.
00:14The system of boarding windows to aisles was found to be 20% faster than open seating,
00:19but was shelved due to concerns over brand impact.
00:22Evolving customer preferences and the potential for increased revenue from premium seat sales
00:27have led Southwest to reconsider.
00:28For all things money, visit Benzinga.com.