thaipost

Transcript

00:00Hello everyone, this is The Nation in Brief.

00:03The Thai Post Office has transformed its services to go beyond traditional postal delivery

00:08by introducing new elements such as a café, co-working space, and expanded e-commerce services,

00:14all within the same space.

00:16This transformation, branded as Post Café, aims to reshape the perception of post offices in modern society.

00:23What is Thai Post Office's strategy?

00:26After 140 years of logistic services and 50,000 service points,

00:31in entering the coffee shop business and transforming its spaces into lifestyle hubs with new services.

00:38Key Strategies of the Thai Post Office's Transformation

00:41Café

00:42The café is designed in the signature white and red color scheme, symbolizing Thailand Post.

00:47It serves coffee made from local Thai farms, along with drinks and baked goods that fit seamlessly into daily life.

00:53Co-working Space

00:55Responding to the changing needs of modern work habits,

00:58the Thai Post Office has created co-working spaces within their branches.

01:02People can use these spaces to work, respond to emails, or even host workshops,

01:07marking a bold and innovative shift for the organization.

01:11E-commerce Service

01:12Logistics and parcel delivery remain at the core of Thai Post's operations.

01:17However, they have expanded to offer e-commerce services,

01:20such as promoting local products with community displays

01:23and launching the Thailand Post Mart app to support online shopping for consumers.

01:28The Post Café initiative serves as a strategy to modernize the brand and open its spaces to people of all generations.

01:35That's all for today's The Nation in Brief.

01:37Don't forget to subscribe and share your thoughts in the comments.

01:40See ya!