Mengulik Lanskap Bisnis Motor Listrik Tanah Air
Maka Motors didirikan pada 2021 oleh mantan petinggi Gojek, Raditya Wibowo dan Arief Fadillah. Mereka melihat adanya peluang yang belum terjawab di sektor kendaraan roda dua listrik di Indonesia, yaitu produk yang kompetitif dengan motor bensin dari sisi jarak tempuh, tenaga, fitur, daya tahan, dan harga jual. Maka Motors fokus melakukan penelitian dan pengembangan (R&D) beberapa tahun terakhir. Investasi besar dilakukan dalam pembangunan tim dan proses R&D untuk memastikan perusahaan menciptakan produk terbaik dengan struktur biaya yang efisien.
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TVTranscript
00:00Thank you so much for joining us, and now we will enter the Q&A segment.
00:04And to discuss an interesting topic this time,
00:06about the landscape of the water-powered electric motorcycle business,
00:10which has been connected through video conference,
00:12we have Mr. Raditya Wibowo,
00:14CEO and Founder of Maka Motors.
00:17How are you, Mr. Dito?
00:20I'm fine.
00:21I'm glad to be here.
00:23Okay, thank you for joining us.
00:24We've been bothering you since this morning.
00:26Okay, Mr. Dito, if we talk about the electric motorcycle market in Indonesia,
00:32do you think it's very interesting?
00:36It's interesting.
00:37In my opinion, the potential is very big because the market is big.
00:40So, the motorcycle market in Indonesia is the third largest in the world.
00:45Only China and India are bigger.
00:47The sales of new motorcycles are approximately 6 million units per year.
00:51But the electricity penetration is still very low.
00:53Approximately 1% last year.
00:56Approximately last year, there were about 60,000 new electric motorcycles.
01:00And the trend continues to increase.
01:02Actually, from 2022 to 2023,
01:05the demand for electric motorcycles has increased threefold.
01:08This year, the demand will increase even more.
01:11Because even now, the subsidy quota is running out,
01:13even though it has just been added.
01:15So, I think it's interesting.
01:17Because even now, the subsidy quota is running out,
01:19even though it has just been added.
01:21So, we see that the trend is very positive.
01:24And if you look at the driving factor,
01:26I think in the long run, this should continue.
01:28Because the main reason for consumers to move to electricity
01:32is to save operational costs compared to gasoline.
01:35So, if the price of gasoline increases,
01:38this will of course be a stronger driving factor.
01:41In addition, the price of electric motorcycle batteries
01:44will decrease every year in the near future.
01:47So, in the future, I think the potential will be even greater.
01:50Okay. A few moments ago,
01:52Mr. Taminah said that the battery
01:54and the fuel are dirty, he said.
01:57This then increases the urgency of the community
02:00to move to electric motorcycles.
02:03Okay.
02:04If we talk about the segmentation of electric motorcycles,
02:07there are those who are in the middle,
02:09those who are in the lower middle,
02:10or those who are in the upper middle.
02:12In your opinion, the segment is in the upper middle, right?
02:17Yes, so now there are various price points
02:20when it comes to electric motorcycles.
02:22There are those who are in the lower middle,
02:23those who are in the upper middle.
02:24If we pursue the most value for money for the consumer.
02:28Value for money means not the cheapest,
02:30not always the cheapest,
02:32but the one that gives the highest benefit.
02:35To meet the consumer's needs
02:37about the motorcycle itself.
02:40Because now the main problem is
02:43that motorcycles are a daily necessities
02:45for the Indonesian community.
02:47For many families,
02:48even this is their most expensive asset.
02:51So this is really a daily necessities,
02:53a daily necessities,
02:54and the quality must be high.
02:56The price must be high.
02:58And now if we think about it,
03:00the main problem is in the quality of the product.
03:03So that's our main focus in Makam Motor.
03:06Okay.
03:07Why is this market interesting in your opinion?
03:09Is the demand also the highest
03:12compared to other segments?
03:15In my opinion, this is interesting.
03:17If we look at the electric vehicle market,
03:20we have two wheels and also four wheels.
03:22As I mentioned earlier,
03:24electric motorcycles,
03:25if there are two wheels,
03:26maybe 1% of new sales last year.
03:28The number is still small.
03:29But if you look at the electric car data,
03:31for example, look at the data from Gaikindo,
03:34this year's sales from January to August.
03:36From the sales of new cars this year,
03:385.3% are electric.
03:40Even in August, it was 8.9%.
03:43So the number is much higher
03:45compared to motorcycles.
03:47Whereas 1-2 years ago,
03:49we all had an imagination,
03:51later it must be a motorcycle first,
03:52rather than a car.
03:53Because more people use motorcycles.
03:55But the reality is the opposite.
03:57The question is why?
03:59If you look at it,
04:01there are many classic problems
04:02that people like to mention
04:03when talking about electric vehicles.
04:05For example, the price of re-sales,
04:07the charging infrastructure,
04:09spare parts,
04:11all these problems are in the car segment.
04:14Even the car is more difficult to charge,
04:16because the battery is much bigger
04:18than a motorcycle,
04:19it can be tens of times more.
04:20But the penetration can be much higher
04:22than a motorcycle.
04:23Why?
04:24So we see that there is still a lot of potential
04:26for electric motorcycles,
04:27the penetration will increase again.
04:29At least it's the same as a car.
04:31But back to the problem I mentioned earlier,
04:34which is the quality of the product.
04:35So motorcyclists want to save
04:38on operational costs,
04:40but they don't want to compromise
04:41on performance,
04:42endurance,
04:43and product quality.
04:44And right now,
04:45in our opinion,
04:46there is no product
04:47that can meet those expectations.
04:50Compared to cars.
04:52Cars have a lot of options,
04:54but the most affordable price
04:56is a range of more than 200 kilometers.
04:59And the quality is considered okay.
05:01So consumers are starting to believe
05:03that in the world of motorcycles,
05:04this is our mission
05:06to solve that problem.
05:08Actually,
05:09what is the problem in the field?
05:11First, the range.
05:13This is often said,
05:15people are afraid of running out of battery on the road.
05:17Second, traction.
05:19So in Indonesia,
05:21we ride a motorcycle,
05:23we know that the road is busy,
05:26we are sometimes caught in traffic jams on the slopes.
05:29Moreover, we often bring passengers.
05:31If compared to China and India,
05:33the difference is in Indonesia.
05:34There, they don't bring passengers.
05:36In India, passengers ride a tricycle.
05:38Here, we use motorcycles for everything.
05:41So the motorcycle must be able to pull
05:43while carrying passengers.
05:44And heavy goods.
05:45Fridge,
05:47various things if people bring things on the motorcycle.
05:50Driving comfort is also important.
05:52So ergonomics,
05:53comfortable seating position.
05:54Because Indonesians ride motorcycles
05:56tend to be far away.
05:57And most importantly,
05:59it's easy to slip.
06:01Because,
06:03for example,
06:04the response of the motorcycle when accelerating
06:06is a bit jumpy or not smooth.
06:07We are less confident,
06:08slipping,
06:09getting in the gear.
06:10That's pretty important in our opinion.
06:12And lastly,
06:13endurance.
06:14So,
06:15how to make this motorcycle
06:17durable,
06:18easy to break.
06:20Because in the end,
06:21electric motorcycle,
06:22even though electric,
06:23it's still a motorcycle.
06:24So, the quality
06:26and durability of
06:28the mechanical part itself
06:30must be okay.
06:32It looks like the research and development
06:34from Makamotor itself
06:36has been done very comprehensively.
06:38As far as
06:40from the market demand itself
06:42or maybe the characteristics of the road and so on.
06:44Because this is specifically talking about
06:46the road in Indonesia.
06:48Because I'm also a motorcycle user.
06:49So it does need skills.
06:51And also a team that is really
06:53capable.
06:55As far as the concerns earlier,
06:57this can be accommodated
06:59in terms of product value
07:01from Makamotor.
07:03Yes.
07:05So, we really start
07:07from the needs of the user.
07:08I myself am also a motorcycle user.
07:09From high school.
07:11Me and my co-founder,
07:12we used to be neighbors.
07:13So every day,
07:14riding a motorcycle together to school.
07:16Then before I started Makamotor,
07:18I was in the transportation business.
07:21So I understand
07:23the needs of motorcycle users on the road.
07:25I also often talk to the driver.
07:27I used to try to be a driver.
07:29It's really hard, by the way.
07:31To be a driver.
07:32And I also, until now,
07:33almost every day ride a motorcycle.
07:34Except when it rains.
07:36So, indeed,
07:39if you look at our road conditions,
07:41there are several differences.
07:43One, the condition of the road
07:45that is very congested
07:47and needs to be cleaned.
07:49That's back to what I said earlier.
07:51The response of the motorcycle must be predictable.
07:53Especially if the throttle is pressed.
07:55To make a good response,
07:57it requires a lot of very detailed R&D.
07:59How we tune the dynamo response
08:01to pull the throttle.
08:03That's one.
08:04Second, our road,
08:05although sometimes it looks flat,
08:07it's actually not flat.
08:09It's a bit wavy.
08:11If, for example, a motorcycle test,
08:13we usually make a dry cycle.
08:15So we define,
08:17with a route like this,
08:18we have to determine
08:19what the surface of the road is.
08:21Usually, in Europe,
08:23the standard asphalt road is cobblestone.
08:25Cobblestone is like a conglomerate.
08:27In Indonesia,
08:29it can be said that
08:31almost all roads are cobblestone.
08:33Because the condition is
08:35there are uneven holes.
08:37So we have to design the motorcycle
08:39to be durable.
08:41With conditions like that.
08:43Especially if it is used by passengers
08:45and heavy loads.
08:47When will Maka Motors launch?
08:49We will discuss this topic later.
08:51Without further ado,
08:53we will be right back.
08:55I'm still talking with Mr. Raditya Wibowo,
08:57CEO and Founder of Maka Motors.
09:01Mr. Wibowo,
09:03if we look at various kinds of
09:05consumption from the community,
09:07of course, if we talk about the use
09:09of the electric motor itself,
09:11the consumption is related to
09:13the average of SPKLU.
09:15When will this become a concern?
09:17Or maybe,
09:19Maka Motors wants to have
09:21its own SPKLU?
09:25So about SPKLU,
09:27it becomes a concern
09:29that is quite important for consumers.
09:31Moreover, we are used to
09:33seeing gasoline vehicles,
09:35SPBU everywhere.
09:37So the instinct is also to see
09:39charging stations everywhere.
09:41Now the condition is not even
09:43the same all over Indonesia.
09:45Especially for motorcycles,
09:47there is no global standard for
09:49the shape of the plug and charging protocol.
09:51So maybe if you look at SPKLU on the street,
09:53it's mostly for cars.
09:55Actually, this is just the beginning for motorcycles.
09:57But if you look at the motorcycle,
09:59fortunately, the electric motor
10:01has a relatively small battery compared to a car.
10:03So it can be charged from
10:05a regular plug at home.
10:07So if we focus on
10:09making sure the charging distance is
10:11quite far, so that it can always reach
10:13home again. Imagine later
10:15when the motorcycle user comes home,
10:17the motorcycle just needs to be plugged in,
10:19it's already full in the morning when you want to use it.
10:21So this is a bit of a change
10:23in behavior. From what used to be
10:25filled with gasoline via SPPU, now it's
10:27more like charging a mobile phone.
10:29And if there is a need to charge
10:31faster, we also
10:33prepare a charging station that
10:35will initially be in our dealer.
10:37But later, of course,
10:39we want to continue to work
10:41with various parties to
10:43promote the development of the infrastructure.
10:45Okay, in terms of technology,
10:47it means that later there will be
10:49electric motorcycles from MakaMoto
10:51itself that will be presented.
10:53This technology is advanced,
10:55right, Mr. Dito?
10:57Moreover, if we talk about
10:59battery maintenance,
11:01what is promised later, Mr. Dito?
11:03Yes, yes, yes.
11:05So about technology,
11:07I can't share all the details yet,
11:09because there are some that we are still using.
11:11But what I can tell you
11:13is that more than 90%
11:15of our motorcycles are
11:17parts that are made,
11:19not bought. So it's designed
11:21and produced based on
11:23custom designs made by our team.
11:25Actually, the electric motorcycle technology,
11:27if you look at it, if you've ever played
11:29Tamiya before,
11:31actually the circuit is the same.
11:33There is a battery, there is a dynamo, but because
11:35the battery is a little bigger, we add a controller
11:37because it should be bigger.
11:39So actually, the simplest way
11:41is to find those three components and just
11:43connect them using a cable. But if you want to make
11:45the best electric motorcycle that meets
11:47the needs of the community, it's not as simple
11:49as just connecting a cable. There are a lot of engineering
11:51and testing work that we need to do
11:53to ensure that one
11:55energy use is efficient, so the battery
11:57does not run out quickly. Because, again,
11:59that is one of the main problems now,
12:01and also ensures that the motorcycle is
12:03safe and also durable.
12:05So,
12:07our R&D team
12:09has a lot of factors from the automotive
12:11world in Indonesia.
12:13There are also foreign diasporas,
12:15such as those who worked in Germany,
12:17those who worked in Japan, because
12:19they are interested in our vision
12:21to try to develop their own
12:23technology and products.
12:25Okay, before the launch,
12:27of course, now there is a stage of preparation
12:29for the launch. Does this mean
12:31production or how,
12:33Dito, before it is launched to the market?
12:35Actually,
12:37I'm really excited. I want to show
12:39and sell the motorcycle and I want everyone
12:41to try it. Because,
12:43we do have confidence
12:45what we want to launch
12:47in this market is very different
12:49from what is available now.
12:51And it really feels like
12:53it has been raised and test-driven.
12:55But,
12:57now the condition is
12:59our factory is ready.
13:01So, we have a production facility now.
13:03The launching target
13:05is not long.
13:07So, around the end of this year
13:09or early next year,
13:11we are working with all our suppliers
13:13so that the delivery of components
13:15is on time so that we can
13:17start mass production quickly.
13:19Because, automotive products
13:21have a fairly complex supply chain.
13:23Can we say that this is 100%
13:25made in Indonesia? Or are there
13:27other imported components?
13:29If we
13:31talk about the assembly itself,
13:33everything is in our production facility.
13:35And from the beginning,
13:37because we are also in Indonesia,
13:39many of our teams come from
13:41the local automotive industry.
13:43We have been cooperating with
13:45the local automotive component
13:47ecosystem supplier.
13:49Because they have years of experience
13:51making motorcycles with quality standards
13:53that are needed by the people
13:55in Indonesia.
13:57Okay.
13:59Okay. I hope the preparations
14:01for the launch will go smoothly
14:03and will be welcomed by the community.
14:05For MakaMoto itself, the time is very limited.
14:07Mas Dito, thank you for joining us.
14:09Good luck to you and your friends at MakaMoto.
14:11See you.
14:13Yes, thank you. See you.
14:15And before I finish, we will watch
14:17the movement of ISG at 9 o'clock
14:19more than 28 minutes in West Indonesia.
14:21As you can see on TV,
14:23ISG is moving steadily.
14:250.73% at level 7885.943.
14:29Top gainers are IOTF,
14:31BIF, JMAS, OPM, SLPKR,
14:33MANG, Brand, BUMi,
14:35BTPS, SMRA, and also BRPT.
14:37Top losers are PETIS,
14:39P-T-I-S,
14:41MEN, and also M-I-T-I,
14:43H, SGR,
14:45M-A-S, BMAS,
14:47MSCN, and also GUNA.
14:54It's been 90 minutes.
14:56We are with you in Power Breakfast.
14:58Hopefully, today's discussion can be a reference
15:00and a source of information for you.
15:02Stay up to date with your information
15:04on IDX channel, your trustworthy and comprehensive
15:06investment reference. Don't forget to watch
15:08the Market Review program that will air
15:10at 10 o'clock in West Indonesia.
15:12Because the business of the future must move forward.
15:14I'm investor Saham, I'm Wiki Adrian.
15:16See you.