WATCH | Usefulness of Having Community in the Fashion Industry - video Dailymotion

The importance of crafting a brand narrative that resonates authentically with your audience.

Transcript

00:00I think for myself, when I first came to New York,

00:06I really discovered community and an emphasis on community.

00:09And it happened naturally.

00:12Making clothes out of my apartment,

00:13asking friends that were in fashion,

00:16or just getting in fashion, or just inspired by fashion,

00:18to be like, hey, do you want to wear my clothes?

00:22Be my model, photographer, a style of collection.

00:25It organically, for me, started like that.

00:28And then I would say, it picked up a little bit back

00:30in 2017, 2018, when I actually seen the industry,

00:34kind of have a lot of emphasis on the word community.

00:37And that was kind of like the driving

00:39what everyone was talking about, community, community, community.

00:42And they were like, do you need that?

00:44In a way where I felt like it was something very innate,

00:49organic for myself, being the oldest of five.

00:53I think it was very, I think the work that I do

00:57is somewhat of a labor of love.

01:00Sometimes I really do feel like my physical body

01:04kind of just is a step further than my spirituality,

01:08in the sense of just creating a collection,

01:11or being in this place, in this place, or the next place.

01:14Even today, I spend the entire, since 8 AM in the morning,

01:17in my factory, just cutting up fabric,

01:20getting ready for the collection on Monday,

01:22and not really stepping out of that.

01:26Very linear in that, because of how important I think it is.

01:31I think it's very important to be able to actually

01:34see yourself on stages like this,

01:36on stages at the CFDA Award, and really being able to be

01:39like, wow, I can't do that, while having complete autonomy

01:44of who I am, where I'm going, and kind of just like

01:48how I want to really show up in the world.