As telecommunications giants embark on a transformative journey to become technology companies, the role of testing evolves from a mere quality assurance function to a strategic imperative. This on-demand webinar offers a deep dive into the concept of Intelligent Testing, exploring how it can be the cornerstone of a successful Telco to Tech-Co transformation.
HeadSpin, a pioneer in digital experience intelligence, will share insights into the challenges and opportunities facing telecom providers in this era of rapid digital evolution. We will discuss how intelligent testing can be leveraged to accelerate innovation, enhance customer experience, and optimize network performance.
Watch us as we explore:
✅ The critical role of intelligent testing in driving digital transformation
✅ Overcoming testing challenges in a complex and dynamic environment
✅ Best practices for building a robust intelligent testing framework
To know more about HeadSpin, visit: https://www.headspin.io/
HeadSpin, a pioneer in digital experience intelligence, will share insights into the challenges and opportunities facing telecom providers in this era of rapid digital evolution. We will discuss how intelligent testing can be leveraged to accelerate innovation, enhance customer experience, and optimize network performance.
Watch us as we explore:
✅ The critical role of intelligent testing in driving digital transformation
✅ Overcoming testing challenges in a complex and dynamic environment
✅ Best practices for building a robust intelligent testing framework
To know more about HeadSpin, visit: https://www.headspin.io/
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TechTranscript
00:00Hello everyone. Good morning. Good evening. I'll start with a quick introduction of myself to the audience.
00:08First of all, thank you everyone again for joining.
00:11So my name is Siddharth Singh. I am the Solutions and Offerings Lead at Headspin.
00:17You know, I report to the CEO of the company and my job is to basically, you know, support the sales folks,
00:24the customer success folks, the account managers with the, you know, the whole journey, the customer journey.
00:31From, you know, the discovery, understanding the pain points of the customer, aligning the use cases,
00:37aligning the features of the product and, you know, way forward to, you know, value realignment and the whole journey, to be honest.
00:47And before that, I was working with another SaaS company, which is one of the biggest fintech companies in the world, that is High Radius.
00:56And I've also worked in, you know, traditional GSIs such as Tata Consultancy Services, Emphasis Technologies.
01:05And I've also worked in captivities such as, you know, Shell Bangalore office.
01:12And I graduated as an engineer in the year 2012 in Electronics and Communication.
01:19So hence the topic, Telco. It resonates with me. I have some experience around it.
01:26And I also did my MBA five years back from UT Austin and SPGN Mumbai in technology domain.
01:35So I'd like to proceed with today's agenda.
01:40So let's start with the Telco Evolution story. I know everyone here is an expert and knows much more than myself,
01:47but I'd like to set the context for the whole audience so that next 30 to 40 minutes are more and more engaging for all of you.
01:54And why I'm speaking on behalf of H-Spin and what, you know, ultimately what I want to tell you.
02:02So it all began with the need of communication between two people staying, you know, miles apart or maybe a few meters apart.
02:12It all started with wired communication services, the traditional services.
02:17It started with the developed company countries, of course, the Western world, and then slowly trickled down to the,
02:26you know, developing countries and the less developed countries.
02:30The scale up was slow, but slowly and steadily, as we saw, like 1980s and 1990s, there was, you know,
02:37a combination of wired communications along with dial-up Internet.
02:41But the speed was so slow that the usability and the use cases of the Internet was quite limited in that case.
02:48So even having a dial-up connection in a country like India, I mean, a household that I grew up in, it was luxury.
02:56So even for downloading a song of few MBs, it took hours to download.
03:02So it was just about having the connectivity.
03:07Then slowly and steadily, there was wireless connection into the picture.
03:11There were, you know, mobile phones coming into picture. Broadband came into picture.
03:16And the user experience was defined by how well the network coverage is and how well the download and upload speed of the broadband is.
03:25That was the only major experience criteria of the traditional telco services.
03:34But slowly and steadily, as the usability and use cases of the broadband or the Internet expanded,
03:41we went from static pages to dynamic pages to, you know, like if you talk about right now,
03:48all of our devices are connected to the Internet, be it a smart TV, smart speakers, smart cameras, everything is smart.
03:55OK, so everything is connected now.
03:58But if we go back to the timeline, slowly and steadily, the need of the, you know, overall Internet services expanded a lot.
04:08The various criteria that defined the overall experience expanded exponentially.
04:15And that started the whole agenda and the whole purpose of the user experience thing, user customer centricity or user experience.
04:29And then slowly and steadily, smartphones also came into picture again.
04:33Like I said, there were smartphones, smart TVs. You have smart gaming consoles which are connected to the Internet.
04:40You know, people no longer use Blu-rays to install their games.
04:45They just download it from the Internet in a few seconds. And yes, that's about it.
04:51But in all of these phases, what was the role of telco? Telco was just the backbone of all these services.
04:59The other tech companies, the gaming giants, the e-commerce giants and the other giants in the B2B world as well, like ERP and whatever,
05:08they were just making money out of the infrastructure that these telco companies were providing.
05:15Obviously, the, you know, infrastructure and the overall communication services.
05:22So it was growing a lot. Businesses were growing. You know, customer adoption rate was very high.
05:28But slowly and steadily across B2B and B2C, telco got commoditized.
05:35The telco services, the core services, that is voice and data, even SMS services.
05:42And slowly and steadily, these technology companies, they started to, you know, cross the boundaries and started creating some products and services.
05:51They started replacing the core telco services. For example, the voice is now VoIP.
05:59OK, you can make a call using WhatsApp. Why do you need a SIM card for that?
06:03Obviously, you need a network connectivity, but you can use any application for making a call.
06:08You can just go with a Wi-Fi connection. Why do you need a SIM? Why do you need a network operator for that?
06:15Again, SMS. SMS was rapidly replaced by instant messaging apps, the chat apps like WhatsApp, Telegram.
06:25And chatting is an integral feature of, you know, social media, you know, apps such as Instagram, Facebook, which were not instant messaging services.
06:39Just to keep the world connected, the B2C world connected. And those companies are making ad revenues out of it.
06:46But what about telcos? Telco as an industry got stabilized. The revenues got stabilized.
06:54The users got stabilized. They got used to it. Ultimately, people take everything for granted.
07:01They had multiple options. They would switch the telco operator.
07:05They would switch an app just for the sake of it because everyone else is using it or maybe the experience is better.
07:12So how would telco retain their customers? How would they maintain their revenue streams?
07:18That was the biggest problem. So I was also reading about KPMG reports and some McKinsey reports about this evolution story.
07:29And, you know, I wasn't surprised to read it. They had listed down five to six points about, you know, ensuring a smooth telco to telco transition.
07:41First one was obviously identifying the right use case for B2B business and B2C business.
07:48And the second one was ensuring consistent and seamless user experience across all the digital endpoints.
07:56It can be in a smart TV, OTT media app, OTT media device and everything that is connected to a network.
08:05You know, ultimately, because that is what defines the overall user experience.
08:09It's not about the connectivity anymore. It's about the use case for a B2C customer as well.
08:15So that is how the digital services and offerings came into picture.
08:20Telcos expanded into, you know, if I take example of my country, there are two telco giants.
08:27One is Airtel, one is Jio. Airtel has smart security services.
08:32You just need a camera and it has all the AI features like automatic tracking and you don't need any hardware.
08:40It is connected to their infrastructure. There is cloud storage and you can access everything from your mobile app.
08:47There is not a need of single wire at all. And it's very popular in India.
08:53If you talk about Jio, apart from the B2C, you know, wired connections, fiber to the home,
09:00they are also launching wireless Wi-Fi broadband, high speed broadband for B2C customers.
09:09They are also launching their cloud infrastructure. They are into e-commerce.
09:14They are into, you know, basically everything. Jio is establishing a super app ecosystem where all the B2C customers
09:22and maybe in the future, all the B2B customers can just reach out to a giant telco like Jio and just, you know,
09:29get all the things they need to run their operations, be it a household or a business.
09:34So that is how the telco to telco story evolved. But again, it's easier said than done.
09:39Like I said, I'd like to highlight three more points before I move on to the challenges.
09:4681 of the companies expect to be competing mostly based on user experience.
09:52You go anywhere. It's all about user experience. If you talk about Apple, there is an Apple launch scheduled for Monday.
10:00Many people will say it's the same phone again and again, but the Apple users,
10:06they know it's all about the user experience and they'll keep on using even the smartphones, physical hardware.
10:13It's all about user experience. If we talk about, you know, website users, 53 percent of the mobile users will leave a website.
10:20They'll jump to another website if the loading time is more than three seconds.
10:25Also, if we talk about telco customers, 40 percent of them are likely to switch providers because there are multiple options.
10:33It's only because of your poor user experience. So, again, we have to address the elephant in the room.
10:39How do we make sure that the telco to telco story is easy for the business and easy for the end customers as well?
10:48How do we ensure that the performance that is required out of a consumer app that a telco is providing,
10:56you know, OTT media app for smart TV, mobile phones? How will we make sure that it is top notch?
11:04How will you make sure that the e-commerce platform is competing with the global giants of the world like Amazon and Walmart?
11:13So. The first approach is, you know, the traditional testing approach, but it is definitely impactful.
11:22People have been doing it pretty successful. But again, there are constant evolution of the needs of the businesses and constant evolution of the customer demands.
11:34And customers are very, very demanding right now, be it across any domain.
11:41So if we talk about, you know, testing a traditional consumer application where you can manage your subscriptions of a telco company,
11:53the network provider where you can purchase your monthly subscription versus an e-commerce versus an OTT app where you have to search for a video,
12:03there has a lag in search response time, then there is a buffer time for video to load.
12:09You have to make sure that this doesn't happen. This doesn't impact the end user experience, no matter how good is your network.
12:18But if the overall ecosystem that where that person is located, he might be he or she might be located in a very rural place in a large country like US or a country like India, which is highly populated.
12:32So there are external factors. There are real world problems that might affect your end user experience, no matter how good your network infrastructure is.
12:41So if you go by the traditional approach, you will need multiple tools. And by multiple tools, it's not just about the license.
12:48It's all about the complexity. Your testers, your developers will need to focus on n number of tools at a time.
12:57And there will be data discrepancy. How will you, you know, you know, create a 360 degree picture to function smoothly and do your end goal that launch a bug free and issue free app in the market or your digital services and offerings in the market for B2C or B2B.
13:19Again, like I was talking about inconsistently, because there are multiple source of data streams and data sources. So inconsistency of data is again expected.
13:30Also, if you want to visualize the data in some form, you will need another license for a data visualization tool. So again, added cost, added complexity.
13:41Now, if you go about the traditional testing approach, I know that automation frameworks are very popular, but it's not only about automation frameworks.
13:50There are another set of intelligent solutions that are there on market, which can automate other tasks as well, which we'll discuss later in the webinar.
14:04For example, if you talk about low value tasks, why would you, a telco, would focus on SIM swapping, manual SIM swapping or manual testing for that matter.
14:16Then again, performance testing comes later into the picture, maybe not fully in terms of pre-release testing. It's mostly reactive.
14:28You know, the user reviews on Google and all that also hits the business very badly.
14:34So you want to make sure the app performance is very good across all the major OEMs that are the mobile brands, be it Samsung, Vivo, Apple, OnePlus, etc.
14:46You have to make sure that app is performing seamlessly across all the ecosystems and across globe.
14:53And again, like I said, manual real world scenarios. You might feel like, hey, I've done testing. Now I'm okay with it to launch across globe.
15:02It doesn't happen like that. You also know that you have to test it across major geographies.
15:07There has to be a planned release. Otherwise it will be a botched release for sure.
15:12So you have to test in real world scenarios. And if you rely on simulators and emulators, it will give you results.
15:19But so much so like 60 percent, 70 percent. But in such a cutthroat environment where telcos are getting into tech and tech are getting into telco,
15:29you cannot afford to be 60 percent, 70 percent sure. You have to be 99.99 or 100 percent sure about the expected outcome so that the top three issues that are
15:40bugs and issues, post-release and poor user experience can be mitigated in a proactive manner so that you can ensure that the net promoter score is good, optimal.
15:56Now, what's the way forward? Intelligent testing. So what is intelligent testing?
16:01So as of now, there are multiple buzzwords going on around intelligence, like there is artificial intelligence.
16:09Then there is general intelligence that is expected in like five to six years, which will mimic the human intelligence.
16:16But that's into the future. OK. And we are a product company.
16:22We are you know, we have limited resources, we have limited bandwidth and we have a lot of customers and a lot of problems to solve.
16:31So our goal is to identify and prioritize the key issues so that you can, you know, address 80 to 90 percent of your issues by various means so that you can focus on your
16:44main business, which is telco and providing digital offerings to a customer and maybe address the remaining low priority 10 percent of the issues.
16:54Or maybe you can completely reject it. So it's not about getting a chat GPT or a LLM model for every of your product and functions across your business.
17:04No, it's not like that. You have to understand that it has to be a right mix.
17:09So as per my opinion, it's a personal opinion. What is intelligent testing?
17:14It should solve 80 to 90 percent of the problem by leveraging multiple technologies such as automation in terms of scripting and other repetitive tasks, which we'll discuss later.
17:27And it should also give you actionable insights. You shouldn't get just numbers.
17:32Numbers doesn't make sense when you need a person to analyze the data and everyone else, every person in the company will have a different opinion on that data.
17:43OK, there will be a lot of bias and there will be a lot of mistakes in the analysis.
17:47You need a solution that gives you, first of all, a data visualization so that the consumption is easy.
17:55Then actionable insights. What do you do with that data? What next? That is intelligence. That is an intelligent solution.
18:03Also, again, on top of it, AI and ML capabilities so that not only you get the problems, the bottleness, you get the solution to solve it so that you can focus your cognitive abilities,
18:18your bandwidth in just picking up the best solution recommended by the, you know, it's a combination of, again, an AI tool and a 10 or 15 year old QA engineer or developer.
18:29It's a combination of it. You cannot replace human intelligence. We don't want to do that.
18:35So that is intelligent testing, in my opinion. And I'm sure most of us will agree with that.
18:43And now if we talk about intelligent testing for telco and telcos to techos, there are three main elements.
18:51One is the performance element. That is about the QA's developers and the app release across various endpoints.
19:00Smart TV, smartphones, various manufacturers, various geographies, various networks.
19:05And ultimately, it's about the perceived user experience.
19:10OK, again, various different endpoints, various use cases, various conditions and convergence to have a unified solution for everyone.
19:22It should be a win-win solution for the, you know, the telcos, the techos, the GSI providers who are helping the tech companies or the telco companies drive their development and tech activities.
19:36So it should be a win-win situation for all of us. So what is a win-win situation?
19:43So first of all, there should be functional and non-functional testing, be it manual or automated, that should be there.
19:51That is a given for all the testing solutions. And there should be performance visibility for quick action and quick positive impact.
20:01It shouldn't be like you found a bug in five days and you spend 10 days in analysis, five days in fixing it and you take one month to, you know, solve a problem that is impacting a user experience badly.
20:14And in one month you have another negative review. So it has to be quick. You have to have data driven decision making and actionable insights.
20:25Second is the data source should be true in nature. It shouldn't be all simulators and emulators. You should rely on real devices because ultimately real is real.
20:36You cannot create, you know, you cannot depend on a metaverse to define the user experience in a real world, where in a country like India, dialects and cultures changes in every 50 kilometers.
20:51You cannot do that. Then again, AI and ML capabilities for accelerating the whole process. You have data analysis. Good. Very good.
21:01You have AI to help you make faster and accurate decisions. Then again, automation and AI and data driven decision making.
21:10Ultimately, it's improving your productivity with launching better performance apps, be it consumer apps or enterprise apps.
21:20Experience, you should, you know, get experience observability across consumer and enterprise app. Network experience as well.
21:28How a particular consumer app, which might not be your app, it can be Netflix of the world, YouTube of the world or something else of the world.
21:38Again, consumer app, enterprise app, how it is performing on your network, on a particular device, in a particular location.
21:45You have to, you have to validate that so that you can fix whatever you can.
21:51Okay. And, you know, ultimately the user will know where's the problem. Then OTT platforms, there are OTT apps, there are OTT websites and there are OTT devices, fire sticks and all.
22:03Everything is there. Multiple OTT platforms are there. You have to make sure that if you launch an OTT platform or if there is like an Amazon Prime video,
22:13if the experience across a mobile phone, a laptop or a smart TV of LG, Samsung, it should be seamless, seamless.
22:23If you see the recent Apple introduction of ISAT, that is the whole thing that they are focusing on.
22:32You can replicate the whole experience of your mobile in a Mac. That is seamless interchanging of ecosystem, irrespective of the device that is being used.
22:41And again, there is in-store consumer journey as well, which is very specific. Like there are POS devices, there are Zebra devices that are working on a particular network.
22:50There are tie-ups. If you talk about retail giants in India, they have tie-ups with the various banks, various network providers to provide them a quick payment solution.
23:00So, you have to ensure that the in-store consumer journey is also very good. For that, you need on-premise solutions as well.
23:08You cannot completely rely on device cloud. So, that is also one of the key features.
23:15Also, once you get all the data, of course, it's about setting the right expectations, right budgets and start tracking everything for different personas,
23:27be it a product manager, the CXOs, the developers, the QAs, SREs and DevOps, so that they can use relevant data and relevant information to help their cause.
23:40Then again, you will use it to assess and analyze their performance by comparison with industry standards.
23:49And you should be able to compare it with competitors as well. That is peer benchmarking.
23:54That is again a good thought. Like, for example, you know you have an app and you have put your blinkers on and you say I am the best, but there is another player in the market,
24:05which is cheaper, which is providing better subscription charges and better experience somehow.
24:12So, you have to make sure that you have to cover all the grounds, be it subscription prices, be it the end-user experience.
24:19So, you should be able to run some sort of peer benchmarking reports in an intelligent solution.
24:24Again, it should be a single solution. There shouldn't be need of multiple solutions for that.
24:29Now, convergence. Like I have repeated multiple times, there should be a single solution to solve all your problems.
24:37And it should provide a single pane of glass view, a transparent view, issues across various devices and apps for easier privatization and experience-driven development.
24:51Basically, you are doing a shift left of user experience in your development and QA, etc.
24:56And also support the SREs for quicker mean time to resolve the various issues.
25:04And again, dashboarding capabilities for visibility across the organization, be it CIOs, CDOs and product dogs.
25:15Now, is there a solution? Yes, there is a solution. Headspin is definitely one of them.
25:22So, if we talk about the top challenges, just to summarize, there is heavy reliance on reactive measures,
25:30especially for 5G rollouts or new technology rollouts, covering new grounds in terms of both traditional services or digital services.
25:40So, you have to be proactive in nature. There are lack of actionable insights.
25:48There are multiple tools in the market, but they don't provide actionable insights. Why?
25:54Because they don't capture the right set of KPIs that define the ultimate user experience.
26:03And ensuring is ultimately it's all about user experience. So, ensuring seamless UX across various platforms and devices.
26:12So, that is another big challenge. So, how Headspin addresses this?
26:15So, first of all, we provide all different types of options.
26:18You can set up an on-premise lab, which telcos prefer to validate their core telco services.
26:25You can have your sim multiplexers to switch sims very frequently through the use of GUI without the use of any manual intervention.
26:36Again, intelligent solution. We have data centers across 50 plus locations.
26:42So, you can cover most of the highly populated locations across the world to analyze how are you performing in a particular geography.
26:50And you can do network performance validation and your app performance validation, user experience validation across various type of devices.
27:00It can be a smartphone of all the leading OEMs of the various combination of chipsets, OSs and regions and whatever.
27:13It doesn't matter. We can support most of your stuff. Like we said, we can solve 85 to 90 percent of the problem.
27:19That's more than enough. And now talking about lack of actionable insights, we can track and monitor up to 130 plus KPIs.
27:28And if it can be across app performance, it can be across, you know, device metrics.
27:37And it can be, you know, other important metrics such as latency throughput and other user experience KPIs that are very focused toward telco core services.
27:49And if you talk about consumer applications as well, you can do that as well. Like page load time, you can do it easily.
27:56It's almost, you know, it's an out of the box feature. And for example, there is a OTT app.
28:02You want to understand what is the search response time on your network. You can do that as well.
28:08Video load time, you know, video metrics such as the blockiness, blurriness, brightness, jitters and things like that.
28:19Apart from you can also capture audio metrics as well. Audio is missing. You can do audio match analysis.
28:25You can have your gold standard audio on your consumer app and you can test it across real locations.
28:32How well your app is performing in real locations against that gold standard audio sample.
28:39And again, last but not the least, it's a one stop shop to provide insights into network performance application functionalities,
28:47enabling telcos to smoothly and slowly, you know, transition towards a tech co.
28:56What is the impact? Seamless 5G rollouts, network expansions, expansions in terms of digital services,
29:04digital offerings to the B2B clients, B2C clients.
29:09You can have industry standard core services, that is voice and data services across devices and geographical locations,
29:16which is your bread and butter, obviously. And you can ensure a uniform last mile experience.
29:21Like what is last mile experience? How various applications and digital platforms are working on your network,
29:28with your application or some third party application.
29:32So that is how we define the last mile experience. It is the most critical element, especially in terms of B2C businesses.
29:40And ultimately, what is the ROI? If you invest so much energy into understanding and implementing a solution,
29:47you get stable revenue streams. You will see a stable revenue stream by means of reduced churn,
29:56reduced, you know, negative reviews. And you can, you know, even enhance your revenues by launching new offerings,
30:06which are ready to be, you know, hit the ground running in terms of user experience and features as well.
30:14And you can do peer benchmarking against all your competitors in a local locality.
30:21You can do roaming testing as well and understand how your business or your network is performing across various KPIs,
30:28network KPIs, device KPIs and things like that. And ultimately, you can optimize your operational and capital expenditures as well.
30:40How do we do that? A quick view. I don't want to present the traditional solution architecture and all.
30:47There is a PBOX, which is used to connect these devices. We can, you know, either install maybe smartphones, iPads and all, tablets.
30:59And these are the end user devices which are installed inside a PBOX.
31:03And if you talk about a 5G use case, that is FW, a fixed wireless access,
31:08you can place this PBOX inside the location where the fixed wireless access has to be tested in a real location
31:15and connect the PBOX to the Internet. You will be able to access these end user devices from anywhere in the world.
31:22And they can, you know, use our UI to do manual testing.
31:27They can do automation testing. We support 60 plus automation frameworks.
31:31So not a problem. And we can also support low code, no code platforms as well.
31:36It's almost out of the box solution, very low effort integration with all the other tools as well, like CI, CD tools.
31:46We have Jira as well, integration with Jira as well, which I'll show in the next slide.
31:52And you can have a remote QA team and remote developer team sitting in a cost effective area such as India.
31:59And you can have your devices in London. We can have devices in Canada, US.
32:04And your QA team in India can seamlessly do the testing for your FWA enabled apartment lab and give you actionable insights how to fix your network performance there.
32:16Now, if you talk about tech side of it, I'll take OTT media example.
32:20For example, if a tech company is either partnered with some existing OTT media as an OTT aggregator, like many people are doing,
32:30or maybe they have launched their own OTT media app, they might want to check the performance across various platforms,
32:37be it a tablet, phone, various form factors, websites, laptops.
32:43And again, connect to our device cloud or maybe on-premise setup.
32:48And again, remote QA team access via UI, a web based login, a secure login and just do the testing manually and automated and you will get all the insights.
32:59So how does the platform look?
33:01So these are some sample screens.
33:04So on the top, if you can see here.
33:07Sorry.
33:09So it says detailed interactive usage and session for triage.
33:14On the left hand side, you can see impact score.
33:17So impact score is a score from 0 to 100, 100 being the highest and the best in terms of overall perceived user experience.
33:26Here you can see it's 64 and marked as amber.
33:29That means there are multiple issues that have been identified in terms of app performance and perceived user experience.
33:37And again, it's based on advanced and in-house machine learning models.
33:44There are 50, 55 machine learning models which are running in real time and which can give you this impact score in a few seconds after running the test.
33:55And you can just see the impact score for all the sessions that you run.
33:59You can run thousands of sessions and you can have a combined view in the form of a Grafana dashboard.
34:05How does my impact score look like on a Grafana dashboard for thousands of sessions?
34:10OK, and you can have custom dashboards like you can see on the left bottom side.
34:14There is a summary journey dashboard for key transitions.
34:18OK, you can have that as well.
34:20Now, coming back to on top, you have issue cards below the impact score, which basically highlights the issues that are identified and the number of times they are identified.
34:32And there is a possible reason and the best possible solution listed down there.
34:38And now that is intelligence. Also, how did the application identify these issues?
34:46So Headspin is like 10 years old company. We have been running millions of tests for our customers and number of customers.
34:55So that is why are the AI and ML models became more and more mature.
35:00And as you can see, there are yellow and orange bars on this timeline, the time series.
35:06Now, this time series of 130 plus KPIs is a unique solution.
35:10You won't find it anywhere. It is very difficult for our, you know, esteemed competitors to create a single data stream that can present a singular view of network KPIs, battery KPIs.
35:24Sorry, device KPIs such as battery usage, memory usage, CPU usage and other KPIs like audio video KPIs.
35:32Against all the user recordings, the test recordings on the left and right hand side, you can see there is a screen which is loading.
35:41Obviously, it's kept hidden for privacy purposes. And yeah, that's about it.
35:48And you can see three different kind of dashboards. And these are Grafana dashboards.
35:54Either you can, you know, choose to build your own dashboards.
35:58You can take help of GSIs and have their own professional services, which can, you know, either support you with, you know, overall testing journey.
36:10We can create scripts for you. We can maintain them for you. We can execute them for you.
36:14We can create dashboards for you. We are there for you for the whole journey.
36:18Not a problem for us. Our goal is to ensure that you get the best possible outcome in terms of actionable insights so that you can focus on the core business.
36:27And like I was continuously saying, automation is not only about automation scripting, it's all about automating all the repetitive tasks.
36:36So what are the repetitive tasks? Like if you have run a particular session, manual or automated, or if you have done multiple sessions, especially in terms of automated sessions,
36:48you might have to spend a lot of time, you know, identifying those issues and logging Jira tickets for the concerned teams and to fix it.
36:57And, you know, identify the right set of information and artifacts to be attached with the ticket.
37:03You need not worry about that. You can rely on head spin integration with multiple tools so that tickets can be automatically created, helping, you know, accuracy and productivity.
37:16Tickets contains details of all the issues detected and it can contain all the required logs as well.
37:24And, you know, that's about it. That is the intelligent testing. So I want to leave the story a bit incomplete because I want to, I want you all to meet again offline.
37:38You can reach out to me or Apoorva for any information, any data sheet flyers, any information we can connect again on a call.
37:47We can have a detailed demo. We can have a discovery session with you, analyze your needs, analyze your initial problems and have a custom, you know, demo for your whole team.
37:59Your internal teams, your CXOs so that, you know, you can have your, you know, informed decision making about going ahead with HTML.
38:12So with that, I'd like to move to the question and answer session and I can see there are already four or five questions.
38:25So, first of all, do you also provide same multiplexer solutions? Yes, definitely. We provide same multiplexer solutions. There are various configurations like.
38:37One second. Yeah, like you can have, you know, 16 SIMs across four devices, 64 SIMs across one device. There are various configurations and it's totally up to your needs.
38:51So you can reach out to us. We can help you with that. Do you also enable telcos to create labs in their own premises for validating their regular telco services such as creating RF chains?
39:06Yeah, definitely. We can ship these, you know, P-boxes. You can use our own devices or we can send the devices as well.
39:16And you can definitely use this P-box in RF chambers and all. And you can use attenuators to see the impact of various, you know, bandwidth and all on the, you know, core telco services or, you know, application experience.
39:32So that is 100% doable and it's live across multiple geographies. There is a major client in Australia. There is a major client in USA as well. There is Indian customers as well. So that's not a problem.
39:49Test execution is just one side of the story. How do you enable other phases of testing to or integrate with tools for scripting?
39:57Yeah, just like I said, Headspin is extremely flexible in terms of integration and all. If you're talking about low-code, no-code platforms, we integrate with Tosca. We have an extensive partnership, just FYI, with Tosca.
40:12We also integrate with other low-code, no-code tools such as XLQ as well, other automation frameworks, tools such as Jira, Slack and all. So it's completely doable. It's not a problem at all.
40:26And again, we can cover that in a customized demo for you.
40:32Does Headspin support us with automation and dashboard creation? Yes, like I said, we have a dedicated professional services team.
40:39And it is being completely e-hauled to address our clients' needs because the demand of the professional services is expanding like anything. It's exponentially. We did not expect that and we have expanded in terms of professional services.
40:56We have data services where we can provide you all the services like automation scripting, maintenance, execution, optimization whenever there is some change in the user flow of an application or whatever.
41:11So we can definitely do that for you. We can build custom dashboards for you. We can create alerts and watches on top of these Grafana dashboards so that you don't have to rely on opening the UI again and again.
41:28You can just get email alerts to specific concerned parties and they can immediately act on it. So alerts and watches are also a part of this intelligent solution.
41:39One more question. Can you please provide the details of SimMultiplexer solution? Low footprint PBOXX IOT compatibility.
41:48SimMultiplexer solution. It's kind of a hardware where you install your sims. It's an industry standard hardware. It's not a make or make break or break fix kind of solution. It's an industry standard solution that we provide.
42:09It can be at a data center. It can be on-premise as well. And you can just use the GUI to do the sim swapping across various configured devices. And we have various data sheets. We can show it. We can have a detailed discussion. Just reach out to us.
42:30Apoorva, if we can take note of this and maybe we can provide the relevant information. Low footprint PBOXX. Can you please elaborate on this low footprint PBOXX and IOT compatibility?
42:47We cover the IOT use cases as well. But again, like we said, we focus on the end user experience, the digital endpoint. So in terms of IOT, we are talking about the IOT connected applications. How is it performing in the real world? How is it supporting the staff in a smart operations or smart manufacturing unit?
43:17So, you know, that's about it. So definitely we can do that from IOT connected applications. Want to know if you have a low number of ports? Very good questions. There is a surprise coming. Definitely. It's there on our product roadmap and it will be launched sooner, not later. You'll hear the news officially.
43:40I don't have the privilege and, you know, to share any details any further, but definitely I know why is it required. Definitely. It's a valid question and valid request. So I hear you. So we'll have specific requirements, specific PBOXX for that as well. So rest assured.
44:05Yeah, definitely Maniyan, please feel free to reach out to us, reach out to the marketing team of Uruva. We'll immediately respond to your requests.
44:12I'll wait for any further questions. Strike one. Strike two. And can we have a demo? Okay. Again, like I said, please feel free to reach out to us. We'll immediately arrange a demo for you. Not a problem.
44:37I think that's it. It's 9.15. I'd like to give back 14 minutes of your time for the day. Thank you for joining. Thank you.