• 3 months ago
Maserati GranCabrio Folgore Walkaround - Klaus Busse Head Of Design
Transcript
00:00Thank you so much for having me.
00:30The moment has finally arrived and we get to share with you our new Maserati GranCabrio
00:40Fogra.
00:44This car truly represents what Maserati stands for.
00:48To allow you to go the long distance in style and comfort paired with incredible performance.
00:54Now performance in this case of course is electric.
00:58But just like our combustion cars, look at the proportion, incredible, what our engineers
01:03and Modena have achieved.
01:04And the way they did this is to go the unbeaten path, to put the batteries into the central
01:10spine of the car.
01:11That allows us to keep the seats low and therefore the proportion is great and most importantly
01:16keeps the weight inside the car and that allows you to have fantastic performance on track.
01:24Now talking about track, as you know we are in Formula E and in this case we were able
01:29to use all the knowledge, all the software development from our Formula E team in this
01:33particular product allowing us to move the horsepower where it's needed.
01:39Now look at the car on the exterior, these proportions really pay off because you still
01:44have this classic Maserati Italian design based on this idea of GranTurismo which comes
01:50back all the way 75 years ago when we were building our first road cars.
01:54You had this central fuselage from the race cars and then you had to cover the wheels,
01:59add lights to make the cars road-leading.
02:03You can still see it today in the volumes of the GranCabrio with this beautiful central
02:07fuselage starting from the grille and then those beautiful sculpted wheel houses that
02:13incorporate the headlights.
02:15Now these surface deltas, these beautiful amazing surfaces allow us to deliver a beautiful
02:21timeless Italian design to you, hand sculpted by some of the best sculptors in the business
02:26and for me they're always, I consider them always the descendants of Michelangelo.
02:32The Trident, as always, is the face of the car because the Trident for us is not just
02:38the logo, it's the weapon of a mythical god.
02:43But when you actually see Nettuno in Bologna at the fountain where we took the inspiration,
02:48you see that the Trident is not a weapon that attacks you but it's a sign of confidence.
02:53And that's why it's the right logo to adorn also the Maserati GranCabrio.
03:03When the GranCabrio has its roof open, you have an incredible view of the interior.
03:12Just look at it.
03:14And with the Foggera we were able to really push the envelope.
03:17Yes, you can enjoy finest leathers and final accent materials, but in this case we also
03:23allow you to enjoy new material for the first time in an automobile.
03:27You might know it from the luxury industry, you might know it from the luxury car industry,
03:31you might know it from the luxury car industry.
03:34But in this case we also allow you to enjoy new material for the first time in an automobile.
03:39You might know it from the luxury industry already, it's called Econel.
03:43Econel is a recycled nylon and when you recycle nylon you really get this beautiful silky
03:48material that's so soft to your hand.
03:51And then to come up with an incredible pattern we really wanted to reflect this transition
03:56from combustion to electrification, having this kind of metamorphosis pattern that is
04:03laser etched into this fabric.
04:06And then just like on the Gran Turismo you get cutting edge technology with large screens
04:11that allow you to adjust the driving experience to your liking, but never in a way where the
04:17screens are overpowering you, because at the end of the day our car is all about hands
04:22on the wheels, eyes on the road and enjoying the drive.
04:25And to truly enjoy the drive we also inserted an incredible sound system from our partners
04:31at Sonos Faber.
04:32So in total this is really our new flagship and in true Maserati fashion it combines our
04:39legacy, our past, but it fully embraces the future with cutting edge innovation.
05:01www.SonosFaber.com

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