Thanks to a partnership between Paramount Global and Shopsense AI, MTV's 2024 VMAs will feature a new shopping experience. Viewers can use Shopsense’s AI-powered lens to snap photos of outfits on screen and shop similar items in real time. This move aims to boost revenue for retailers and legacy media companies amid shifting consumer habits. The new feature supports Paramount’s strategy to monetize its content across traditional TV and streaming platforms. Shopsense, working with over 1,000 retailers, plans to integrate its tech into more media and retail partnerships.
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00:00It's Benzinga, and here's what's on the block.
00:02MTV's 2024 VMAs will feature a new shopping experience thanks to a partnership between
00:08Paramount Global and ShopSense AI.
00:11Viewers can use ShopSense's AI-powered lens to snap photos of outfits on screen and shop
00:16similar items in real-time.
00:18This move aims to boost revenue for both retailers and legacy media companies amid shifting consumer
00:23habits.
00:24The new feature supports Paramount's strategy to monetize its content across traditional
00:28TV and streaming platforms.
00:30ShopSense is working with over 1,000 retailers' plans to integrate its tech into more media
00:35and retail partnerships.
00:36For all things money, visit Benzinga.com.