Il futuro del turismo è qui e unisce l’innovazione alla sostenibilità. Scoprite come le pratiche rigenerative e la tecnologia all'avanguardia stanno trasformando il settore dei viaggi e creando un impatto positivo sulle comunità e sul pianeta.
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00:00From robot cabin crew to regenerative travel experiences,
00:06innovation is breathing new life into the tourism sector and profits are predicted to soar.
00:15Welcome to The Exchange from our studio here in Doha.
00:19Coming up on this episode, CEO and founder of the tourism space Tina O'Dwyer
00:24shares her thoughts on the rising popularity of regenerative tourism
00:28and its impact on the future of the industry.
00:31And Chief Commercial Officer of Qatar Airways Thierry Antinori
00:35gives us a glimpse into the future of air travel.
00:38A recent report by the World Economic Forum indicates that the future of tourism
00:43will be driven by technological innovation and big changes to the way tourists
00:47want to experience new destinations when they travel.
00:50One of the biggest emerging trends is a shift from traditional tourism
00:55focused on consumption to regenerative tourism,
00:58an approach where companies focus on creating a positive impact
01:02on local communities and the environment.
01:05And as tastes change, analysts are predicting that revenues across the sector
01:10will continue to rise.
01:12According to Statista, a leading online statistics portal,
01:16the tourism market as a whole is predicted to reach $916 billion of sales this year
01:22and grow annually at a rate of 3.9 percent,
01:26resulting in a market value of $1.1 trillion by 2029.
01:32Well, like so many other industries, artificial intelligence
01:36continues to transform the tourism sector.
01:39Innovations like biometrics at check-in desks and even robot assistants
01:44are popping up at airports all over the world.
01:47Recent analysis by software engineering firm EPAM predicts
01:51that tourism-specific AI will be worth $1.2 billion by 2026.
01:58Technological advancements are changing attitudes
02:01and putting the travel sector firmly back on track.
02:05Tina O'Dwyer is CEO and co-founder of the tourism space,
02:09specialists in helping companies to develop regenerative tourism practices.
02:14I asked her how far new attitudes to travel might ultimately change people,
02:18communities and the planet.
02:22More than most other industries, tourism can do a lot
02:25for the well-being of places, the well-being of people,
02:28understanding of different cultures, broadening education and minds
02:33and also really enhancing biodiversity and nature conservation
02:37through the way it carries out its activities.
02:40And I think if tourism started to see the positive parts it could bring
02:44to the sustainability and regeneration agenda,
02:46then we'd really see a positive model emerging into the future.
02:50It's not easy to make profit, but it's also not easy to save the planet.
02:54So we need to see profitable local businesses
02:56that can endure in communities over long periods of time.
03:00And we also need to recognize that it's going to require
03:03many more stakeholders than the businesses
03:05to influence our planetary conditions.
03:09So what does regenerative tourism look like in reality?
03:13Our reporter Phil Stebbing went to Wairapa in New Zealand to find out more.
03:19Ciao Guy, sono qui al Pukaha National Wildlife Centre,
03:22un leader award winning in New Zealand's bid for regenerative tourism
03:26to boost local economies and to restore the environment.
03:30Pukaha contains just 900 hectares of a vast forest
03:34which indigenous Maori people once depended upon.
03:38This forest was literally our home, our food source and our medicine basket.
03:43We had to be integrated into a culture
03:46with their different perspectives on who we were as a people
03:49and it wasn't always right.
03:51Today, Pukaha's tourism revenue is helping redress past wrongs.
03:56Funding an education centre and meeting house,
03:59it's all part of regenerating the Maori community.
04:06I'm very pleased to see how they are preserving their culture.
04:10The kids got to experience the carving.
04:12The carvers were very gracious talking about the history behind the different objects.
04:17For tourists, there are comfortable lodges to rent
04:20and six sites provide power for happy campers
04:23which all brings in important revenue.
04:26I know the money that I'm spending here
04:28is all going towards the regeneration of this forest
04:31and the stories that are being told about the tribes that live in this area
04:35and the importance of this amazing place.
04:39Unlike other tourist businesses, Pukaha is not just focused on profit margins.
04:44We're not about just ensuring that the visitor numbers are coming through the large quantities.
04:49When we talk about regenerative tourism,
04:52we're trying to revitalise us as a people.
04:55It's about telling the stories.
05:00Regenerative tourism then is partly about people before profits.
05:03But what about the very biggest travel brands?
05:06How are they planning to reshape the future of the sector?
05:09Thierry Antonori is the chief commercial officer of Qatar Airways.
05:13They recently retained their crown as Skytrax Airline of the Year.
05:17I sat down with Thierry here in Doha
05:20and I asked him to explain what the future has in store for travel and tourism.
05:26I think the customer is looking for convenient and efficient
05:30and value for money solutions in each segment.
05:34The customer has a very bright future.
05:37We drive a lot of improvement in customer experience.
05:41It's already the case today, but biometrics, for instance,
05:45will considerably improve the customer experience at the airports.
05:48I think artificial intelligence will generate better content for the customer.
05:55Qatar Airways, we are very focused on that.
05:59We have the first digital human cabin crew named SAMAR.
06:05We showcase our cabins with this new technology.
06:08You will get more and more relevant personalized offers for you,
06:14fitting your needs, fitting the needs of your families.
06:17That's what the customer can expect.
06:22Now it's time for our regular feature, Business in 60 Seconds.
06:25Start the clock.
06:26Celtic PLC is preparing to announce its full year 2024 earnings release.
06:31The world famous Scottish football club is currently working on redeveloping
06:35its Barrafield training ground, aiming to create a top facility for youth and women's football.
06:41Construction is now underway after a long planning process.
06:45Investors will be interested to see how this project will affect its financial results in the coming year.
06:51British clothing and home products retailer Next PLC is preparing to announce its half year 2024 earnings.
06:57The company is continuing its international expansion
07:00and is negotiating franchise and license partnerships across Asia.
07:04Toys R Us ANZ Limited, the Australian and New Zealand branch of the toy retailer,
07:09is set to announce its full year 2024 results.
07:12After exiting the UK market and transferring all assets to True Kids,
07:17the company is now focused on strengthening its presence in Australia.
07:21Investors will be eager to see how this move will drive growth in the Australian market.
07:27As we look to the future of tourism, AI is transforming how we travel,
07:32while regenerative practices ensure we do it responsibly.
07:36Together they're creating a new era of tourism that benefits both us and the planet,
07:41where technology and care for the environment go hand in hand.
07:46Well, that's all we have time for on this edition of the show.
07:49Thank you for watching.
07:50Please do check out Euronews.com for all your latest business news.
07:54And join us again next time on The Exchange.