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00:00Tonight, these four people need to compete for the prizes of a lifetime. On!
00:07The Price is Right, presented by Dristan Nasal Mist, the decongested nasal spray for relief in seconds from sinus congestion and head cold distress.
00:20Dristan Nasal Mist.
00:23And now your host on The Price is Right, and here he is, Bill Cullen.
00:27Here he is.
00:30Hi.
00:33Hi.
00:39Thank you very much. Welcome back.
00:45Oh, thank you.
00:48Thank you all.
00:50Welcome to The Price is Right tonight.
00:53Boy, isn't it amazing what a weekend in the mountains can do, huh?
00:57Andes they were.
00:59Hey, tonight is a very important night for us because we are going to announce the winner of the sweepstakes that we've been showing you for the past few weeks,
01:07and the person who is chosen as the winner is going to be independently independent.
01:12I won't say wealthy, but, you know, you're going to do all right. You're going to be in business for yourself.
01:16Let's go over here and meet the people now. Here's our champion. Hello.
01:19Mrs. Alpha Shockey, a housewife from North Olmstead, Ohio.
01:22This is her third week thus far. She's won a total of $37,477.
01:32Is your family out here with you, Alpha?
01:36My mother is here in the audience. My husband and three children, Dave, Bob, and Linda, are at home watching tonight.
01:41All righty. Here's Mr. John Schoen, a merchandiser assistant from Woodside, New York.
01:45What exactly do you do, John?
01:47Well, sir, I do the artwork on company-wide brochures, and I assist the merchandising manager.
01:53Fine. Next is Mrs. Helen Laxer, a social worker from the Bronx. Do you have children, Helen?
01:58I have one daughter, Alana, Bill. She's 21, and she's out there rooting for me.
02:04It's a pretty name, too, Alana.
02:05Here's Mr. Thomas Smith, a salesman from Clearwater, Florida. Are you here on vacation, Tom?
02:10Well, actually, Bill, I'm here on a honeymoon.
02:13I met a girl from New York who lived in Florida, and we're back in New York now.
02:17And you got married in Florida, and you came here for your honeymoon.
02:19Yes, quite true.
02:20That sounds like a lot of fun. Now, before we start, I'd like to give each of you a wonderful gift package from the makers of Dristan.
02:27There's Junie with it right there for all of you.
02:29Okay, let's play a little Price is Right. You go to work and bid for the merchandise we present.
02:33Go as high as you like and stop when you like.
02:35It goes to the one who bids the highest without going over, and the big winner comes back next Friday night and takes on and so on.
02:41You know how that works.
02:42We got something a little different to start with.
02:44Watch the draperies way over there to your left, and Don, tell us about our first item going up for bid.
02:50Here it comes, Bill, a Shetland pony.
02:56It's a spirited, registered Shetland pony, chocolate in color, with a flaxen mane and tail, and four white socks.
03:05He's a five-year-old gelding and will be the pride of your family if the price is right.
03:11Price Authority, Chateau Theatrical Animals, New York.
03:15Yes, Bill.
03:16I'm noticing the very clever shoes that Tony is wearing there, and you get a close-up if you can't look at the shoes the pony is wearing.
03:23They're not shoes.
03:24He has his feet painted gold to match Tony's shoes, and I think, does that come off?
03:28I imagine it does.
03:29Now, we're going to send along the handsome saddle and the bridle to the person who wins that,
03:34but you are bidding only for the pony.
03:36The bridle and the saddle will be sent along, and Timothy Kinney there will not be sent along.
03:41He stays with us.
03:42Miss Shockey, go ahead and begin anywhere you want.
03:45$50.
03:46When I was a kid, I wanted one of those.
03:48I wanted a pony, too.
03:50$25 minimum, Mr. Shone.
03:52$75, Bill.
03:53And Mrs. Laxer?
03:54$100.
03:55$125.
03:56We range from $50 to $125, and we're back to Mrs. Shockey.
03:59$175.
04:00Uh-huh.
04:01Mr. Shone?
04:02$200, Bill.
04:03And Mrs. Laxer?
04:04$225.
04:05Two, Mr. Smith?
04:06$275.
04:07$175 to $275, and here we go again.
04:11$310.
04:12Okay.
04:13$340.
04:14$340.
04:15No, that's all right.
04:16$340's in.
04:17Now, Miss Laxer, this is your last bid.
04:19You're $225, top $340, last chance for you.
04:22I'm going to freeze.
04:28Mr. Smith, it's $275, top $340, last chance for you.
04:31Freeze.
04:32Miss Shockey's $310, top $340, last chance for you.
04:35I'll freeze.
04:36All done.
04:37Mr. Shone, you're high, and you'll stay there, naturally.
04:38Here are the bids from left to right.
04:40$310, $340, $225, and $275.
04:46There's Tony and the Pony.
04:49Here's the retail price right here.
04:52Well, the actual retail price, $325.
04:58Mrs. Shockey, you are picking up where you left off.
05:02There you are.
05:03That's there for you.
05:07There you are.
05:10Yep.
05:12Now, Miss Shockey, that new pony of yours can cover a mile in about 10 minutes if he hurries,
05:19which is fine for the Pony Express.
05:21But if you want to make faster time, try this bonus.
05:24Look to the left.
05:25A new convertible.
05:29The 1963 Chevy 2 Nova 400 convertible by Chevrolet Division of General Motors
05:34in elegant, sleek lines with 120-horsepower high-thrift six-cylinder engine
05:39and optionals of Powerglide automatic transmission,
05:42fully transistorized push-button radio and antenna, plus whitewall tires.
05:47Now, this dashing Chevy 2 Nova 400 convertible is all yours.
05:51Congratulations.
05:52The price is right.
05:59Now, then, we are going to have another interesting prize.
06:03For value, Orlando plus the beach, five nights in all.
06:06All right, let's see what we have in mind for you as our second item.
06:09Watch the turntable if you will.
06:11And here's our next one going up for bids, Donald.
06:14A hutch complete with tie-dye and silver.
06:18The magnificent hutch cupboard is a Queen Anne design,
06:22handcrafted of solid pine with raised panel doors on the base and heavy duck feet.
06:28The dinner service for 12 is beautiful Wedgwood bone china
06:31imported from England in the decorative floral charnwood pattern,
06:35including 10-piece place settings plus 11 extra serving pieces,
06:39a total of 131 pieces.
06:42And the elegant sterling silver flatware by Alvin
06:45is a complete service for 12 of eight-piece place settings
06:48plus 14 extra serving pieces,
06:51100 pieces in all of extra heavy Alvin sterling silver
06:56in the continental elegance of the Prince Eugene pattern.
06:59Hutch, bone china, and 110 pieces of sterling silver,
07:04all yours if you make the best bid.
07:06Price authorities, Miracle Americana, Incorporated, New York,
07:10Josiah Wedgwood and Sons, Incorporated, New York,
07:13and the Alvin Corporation, Providence, Rhode Island.
07:16Well now, we're going to ask Mr. Schoen, who opens the bidding,
07:20to start us at at least $750.
07:23You may begin higher if you want.
07:24That's the hutch, the china, and the silver.
07:28We'll say $800, Bill.
07:29Thank you. Minimums are now $100, Mrs. Laxter.
07:32We'll say $900.
07:33And $1,000.
07:35Miss Shockey, $1,000 to you.
07:37$1,100.
07:38$8, $9, $10, and $11.
07:39$1,300.
07:40$9, $10, $11, $13.
07:42I'd love that for my daughter, Bill.
07:44$1,500.
07:46Up to $1,500, top bid, Mr. Smith.
07:48You are $1,000.
07:49$1,600, Bill.
07:50$16 is high bid, Miss Shockey.
07:52You're $11.
07:53$1,800.
07:54Mr. Schoen is $13.
07:55$1,900.
07:56Mrs. Laxter is $15.
07:58$2,000.
07:59And Mr. Smith is $16.
08:01$2,100.
08:02Range $18 to $21, and each of you get a final bid.
08:06Miss Shockey, you're $18.
08:07Top $21, last bid.
08:09$22.
08:11$22.
08:12Mr. Schoen.
08:13I'll freeze, Bill.
08:14Miss Laxter's $2,000, top $22, last bid, ma'am.
08:18Top $22.
08:20$2,250, Bill.
08:22You'd have to go at least to $23, Mrs. Laxter.
08:25$23.
08:26Mr. Smith is $21, top is $23.
08:28Freeze.
08:29Done.
08:30Bid.
08:31Again, from left to right, $2,200, $1,900.
08:34That's a low bid.
08:35$23 is high, and $2,100.
08:37Those are the bids.
08:38Here's your hot China silver, and there's more there directly before you.
08:43And here is the actual retail price.
08:45The whole thing.
08:47$2,939.40, Mrs. Laxter.
08:52You got that down, I see.
08:55You have it, yes.
08:59That is a pretty decent job of winning, I would say.
09:03Mrs. Laxter, just as you see it there, it's all yours, including this in front of you.
09:07We'll move it in time for the next bidding.
09:09Now, we're going to pick the sweepstakes winner, and it's a big one.
09:12It's for that business sweepstakes we've been showing you for the past three weeks.
09:16Now, right over there in those five bins are the postcards which have been chosen.
09:20Now, we'll stop the cards, or we'll stop the bins, and we'll get the cards.
09:24Junie, make sure the card has a number and a mouth and a name on it, because we don't want any blanks.
09:29Tony works on number two.
09:31Junie's back to number three.
09:32And this, as I say, is an important one.
09:34It's for that business of your own sweepstakes we've been telling you about.
09:37The first card selected that has the price wins the business sweepstakes,
09:41and that person becomes a contestant on next Friday night's program.
09:45Now, like on the show, if none of the five cards have the exact price,
09:48then the first one that comes closest without going over the retail price will be the winner.
09:52Now, ladies, thank you.
09:55Get it all set up.
09:56And right up here is the actual price of the Chicken Delight franchise by Chicken Delight Incorporated,
10:03Rock Island, Illinois, and Field Enterprises Complete Educational Plan,
10:08which is $17,547.13.
10:17Okay, now, some research could have been done on this, so let's see if anyone did.
10:21Arnie, come on in close, and we'll read them down.
10:23The first card is from Rose Wood of the Bronx, New York.
10:26The bid, $39,688, way over and out.
10:31Next card, Lucille Webster, San Diego, California, and boy, this is a close one, $17,202.78.
10:40Next card, Mr. Charles W. Shuttick of Pawtucket, Rhode Island, $29,303, over and out.
10:48Next card, Everett Snow, Frankfurt, Kentucky, $18,284.29, over and out.
10:54And it's getting close, and this one will tell.
10:55Final card, Miss Dorothy Lamanthny, I believe, of Chicago, Illinois, $16,799.
11:03That one is under, but let's go all the way back up to number two.
11:07This one just about $300 away.
11:09The bid, $17,202.78.
11:12The price, $17,547.13.
11:16The winner, Lucille Webster, 3118 Adams Avenue, San Diego, 16, California.
11:23Congratulations, Miss Webster.
11:31Lucille, I don't know if it's miss or missus, but Lucille, you're the winner of the Business Sweepstakes.
11:36You're in business for yourself now.
11:38The Chicken Delight store and books are yours,
11:41and we, of course, will be in touch with you to make arrangements for your trip to New York to appear as a contestant.
11:47And for the rest of you who entered, thank you.
11:49And we have for each of you an exciting Admiral Black and White television set,
11:53the Vernon 23 model in an elegant new contemporary swivel-based console of walnut-grained veneers
11:59with big 23-inch screen and newly improved extra-sensitive tuner.
12:04Now, that takes care of that, and our congratulations to Lucille.
12:08Now, the next one, you don't have to look anywhere because it's all a matter of description,
12:13and I will describe to you what our next prize is going up for bid.
12:17You are bidding for 20 shares of Common Stock AT&T, American Telephone and Telegraph,
12:24as of the closing price today, listed on the New York Stock Exchange.
12:29Again, New York Stock Exchange, Common Stock AT&T, 20 shares.
12:35The idea, of course, being to figure out what you think a share might be selling for and multiply that by 20.
12:40That was clever. I'm glad I thought of that.
12:42In any event, Miss Laxer, our most recent winner, we start with you. Begin anywhere you want.
12:47This isn't a one-bid item, is it?
12:49No, ma'am.
12:50Uh-huh. Um...
12:54$1,000.
12:55All right. Now, the minimums, Mr. Smith, are $100.
12:59$1,100.
13:00$1,100, says Mr. Smith. Miss Laxer's at $1,000, and we come down to Mrs. Schotke.
13:04$1,350.
13:05Mr. Schoen is ready to bid, I hope.
13:08$1,450, Bill.
13:09Miss Laxer, you're $1,000, top is $1,450.
13:12Uh, what's the minimum bid?
13:14$100. You'd have to go at least...
13:15$1,450.
13:16Yeah.
13:17Uh, well, $1,550.
13:18Okay, that's the minimum. We're still wide open. Mr. Smith.
13:21$1,700.
13:22So the range, $1,350 to $1,700. That was a $150 raise. And back to Mrs. Schotke.
13:28$1,950.
13:30Mr. Schoen, that's $500 more than you bid.
13:33Oh.
13:35About $2,100, Bill.
13:37It is now $2,100. And we're over to you, Miss Laxer.
13:42I'm gonna freeze, Bill.
13:44Mr. Smith, you are $1,700, top is $2,100.
13:50$2,400.
13:51Miss Schotke is $1,950, top is $2,400.
13:56$2,500.
13:57$2,500.
13:58$2,500. Okay.
13:59$2,500.
14:00Miss Schoen is $2,100, top is $2,500.
14:02I'll freeze, Bill.
14:03Too loud. You're $2,400, top $2,500, Mr. Smith.
14:07Freeze.
14:09Over. And done. All done.
14:12That ends it. Here are the bids. Miss Schotke is high at $2,500.
14:18Mr. Schoen stopped at $2,100. Miss Laxer froze first at $1,550.
14:22And Mr. Smith was the last to quit at $2,400.
14:25Those are the bids.
14:27Reminder, the price in here is of 20 shares, common stock, AT&T,
14:32as of the closing price today on the New York Stock Market.
14:35About six, seven hours ago.
14:41Boy, oh boy, oh boy.
14:43Look at those numbers again and listen to this.
14:46$2,467.50, Mr. Smith.
14:53It is you. Congratulations.
15:01Pass that along over there, Mr. Smith.
15:05What a waste.
15:08Oh.
15:12Well, that's a way to start married life.
15:15In addition to the 20 shares of stock, let me see what your bonus is.
15:19We hope that stock will grow as your family grows.
15:21Well, that's not in there. I stopped getting it.
15:23It's entirely possible that your winnings will grow too
15:26because, Mr. Smith, we're inviting you at this time
15:29to come back again with us next week.
15:31Now listen carefully.
15:32Next week, we are going to ask you to watch the panel bid for prizes
15:37and after the final bids on each item have been made,
15:40but before I open the envelope,
15:42we want you to choose the person whom you think will be the winner.
15:45And every time you correctly choose the winner
15:47from the panel of four that we will have here,
15:49you will receive a duplicate of that prize.
15:58Naturally, bonuses will not be included,
16:00but every time you pick the winner, you get the prize too.
16:03So, can we see you?
16:04Will you interrupt your honeymoon once again for us next Friday night?
16:07I believe so.
16:08Thank you, sir. We'll see you there.
16:09And good luck.
16:15Our bids are instantaneously recorded on our tote machine.
16:18Furnished by the American Totalizator Company,
16:20a division of Universal Controls Incorporated.
16:24Morning seems so much...
16:26Well, let's see.
16:27Long about this time of year,
16:29I imagine everybody's thoughts begin to turn to better weather,
16:34summertime and the outdoors.
16:35I sincerely hope that the four of you are thinking along those lines
16:38because wait till you see our final item going up for bids.
16:41Watch the draperies.
16:43To your left,
16:44Brer Pardo, tell us about our last item going up for bids.
16:47A powerboat!
16:52The dashing 21-foot Coronado inboard powerboat
16:55by the Century Boat Company.
16:57A sleek design with rich African mahogany plank hull,
17:01gleaming chrome plate trim,
17:03an Iberlite spotlight and Spartan trumpet horn.
17:06It also has a wraparound windshield
17:09and a smart permanent hardtop
17:11with detachable gull wings for open-air cruising.
17:15It's styled with luxurious marine vinyl upholstery
17:18and life-preserver cushions
17:20plus vinyl floor covering.
17:22It seats nine
17:23and is equipped with a 225-horsepower gray marine V8 engine.
17:28A fabulous inboard powerboat,
17:31yours if the price is right.
17:33Price Authority, Century Boat Company, Manistee, Michigan.
17:37It's a beauty, Bill, isn't it?
17:39Oh, boy, is it ever.
17:40Well, there it is.
17:4121 feet long, seats nine,
17:44and boy, will it tear up the water.
17:46It'll be a fast one.
17:47Mr. Smith, we are going to open with you.
17:49Would you give us an opener of $500 or more if you'd like, sir?
17:52We'll start here.
17:53An even thousand, Bill.
17:54An even thousand dollars.
17:56The minimums are now 100 bucks,
17:58and Miss Shockey, it's up to you.
18:00$1,500.
18:01Mr. Schoen.
18:02$1,600, Bill.
18:04And our final bidder, Miss Lackford.
18:07$1,700.
18:08We go one, 15, 16, and 17,
18:11and we're back to Mr. Smith.
18:13$2,000.
18:14A $300 raise.
18:15The range now $1,500 to $2,000.
18:18And Miss Shockey?
18:20$2,300.
18:22That is $700 above you, Mr. Schoen.
18:24Your $1,600 top is $2,300.
18:26$2,500.
18:27And Miss Lackford?
18:29There's a $100 minimum.
18:31Uh-huh. Yes, ma'am?
18:32$2,500. He said $2,500.
18:34Yes, ma'am.
18:35$2,700.
18:37Mr. Smith, your $2,000,
18:39and top is now up to $2,700.
18:41Keeping it even, $3,000.
18:42That's a nice round number.
18:43$23, $25, $27, and $3,000,
18:46and back to our champion, Miss Shockey.
18:48$33.
18:49A $300 raise to Mr. Schoen, who's at $25.
18:52$3,400, Bill.
18:53A $100 raise.
18:54$3,500.
18:55Look at us go, Mr. Smith.
18:57$4,000.
18:58$33, $34, $35, and $4,000 even,
19:02and we're back again to Miss Shockey.
19:04$45.
19:05Mr. Schoen is $34, $900 above you.
19:08$45 is high.
19:10I'll freeze, Bill.
19:11And that's the first one to go out.
19:13The audience has come to life.
19:16Miss Laxer, your $35, top is $4,500.
19:24The minimum is still $100.
19:25Yes, ma'am.
19:26$4,600.
19:27Okay.
19:28Mr. Smith is $4,000 even.
19:30$4,700.
19:31Miss Shockey's $45, top is $4,700,
19:34and there's your boat.
19:35$49.
19:36Mr. Schoen is out.
19:37Miss Laxer, your $4,600, top $4,900.
19:43$5,000.
19:44Mr. Smith, your $47, and $5,000 is the high price.
19:48$5,100.
19:49$51 it is.
19:50Miss Shockey, your $49, $51 is high.
19:53$52.
19:54Look at Mr. Schoen just sitting there watching it go by.
19:56Miss Laxer, your $5,000, top $5,200, minimum $100.
20:02I'm gonna freeze.
20:03Too high.
20:04Well, the center of the line is out, and we have the left end and right end.
20:07Mr. Smith, your $51, top $52, sir.
20:10$5,300.
20:11Miss Shockey.
20:14$54.
20:15Mr. Smith.
20:16$55.
20:17Look at us go. $54 and $55, back to Miss Shockey.
20:20$57.
20:21Mr. Smith.
20:22This is $100 minimum, right?
20:24Yes.
20:25$5,800.
20:26$57 and $58.
20:28Miss Shockey.
20:29$59.
20:30Mr. Smith is $58 and $59 is high.
20:33I'm gonna freeze, Bill.
20:34And that ends that.
20:38Well, the audience has been really helpful.
20:41Let's see now how good you are here in the theater.
20:44How many of you, with your applause, think that the winner will be Miss Shockey at $5,900?
20:54That sounded almost like a unanimous vote.
20:56How many Mr. Schoen at $3,400?
21:01They're voting on sentiment, Mr. Schoen.
21:03Mrs. Laxer at $5,000.
21:07That was quiet.
21:08Mr. Smith at $58.
21:13Well, according to our unbiased poll of our audience, our unbiased poll,
21:19is named Frank Sinkwitz, nice fellow, very unbiased.
21:22They think that the winner will be in that number one spot.
21:27Well, how do you like that?
21:30Our audience hasn't made more than two mistakes in the last year.
21:36But there's always, you know, yes, actual retail price.
21:41$7,690, Miss Shockey, it is yours.
21:52Thank you very much. That's a beauty.
21:54Oh, I love that.
21:56Now then, let's see, we'll have the final scores and the name of our...
22:03Yeah, that is a pretty boat. Pretty boat.
22:06Well, now, let's see.
22:07Oh, it's time for the final counting, so Don Pardo, if you have any scores over there you'd like to pass along,
22:12we are, we await anxiously for your every, every important word.
22:16Yes, Bill, it's my extreme pleasure.
22:19First of all, Miss Shockey has won the pony, the car, and the boat for a total of $10,751.
22:28Mr. Schoen, we're sorry that you didn't win anything, but we have before you
22:33a fine Bell & Howell movie camera and projector, both 8mm designs with zoom lenses.
22:38Congratulations to you, Mr. Schoen.
22:40And Mrs. Laxer has won the hutch with the china and the silver for a total of $2,939.
22:48And finally, Mr. Smith has won the stock for a total of $2,467 plus the opportunity to return next week.
22:59Well, Bill, I don't think there's any doubt about it tonight, is there?
23:02No, it's pretty close, only about $7,700 difference there.
23:05The winner, and still champion, for the third week in a row,
23:10Mrs. Alpha Shockey, a housewife from Nova Scotia.
23:18A boat and a car.
23:20That brings your total winnings up, Miss Shockey, to $48,228.
23:26Wowee.
23:27Mr. Schoen, we hope you enjoy your consolation prize.
23:30Mrs. Laxer, happy to have you with us.
23:32Thank you very much.
23:33And Mr. Smith, as you actually don't leave us now, it continues to be reasonably interesting
23:38because in addition to your $24.67, when you come back next week, as we told you,
23:42you're going to have a chance to watch the bidding,
23:44and then after they're finished, the four people who will be here,
23:47and before I open the envelope, we will ask you to choose a winner.
23:50And every time you choose correctly, sir, you are going to be given,
23:54for instance, if you had done it on this, you'd be given a boat, too.
23:57So we look forward to seeing you again, Mr. Smith.
24:00Miss Shockey, naturally, we're getting to know you.
24:02You'll drop in again.
24:03Yes, I'll drop in again next week.
24:05Next week for the fourth consecutive.
24:07And Mr. Schoen and Miss Laxer, we thank both of you for being with us.
24:10Why don't you two go out dancing or something?
24:13Next week, we'll have a brand-new Sweepstakes
24:15with a chance for you to become a contestant on The Price is Right.
24:18We'll see you then next Friday morning or Monday morning
24:21on the daytime Price is Right on the same station.
24:23Goodbye.
24:24The Price is Right has been brought to you by Sleepy,
24:31the non-narcotic sleeping tablet.
24:34Sleepy, for a good night's sleep.
24:40The fight against heart disease depends on you.
24:43Your contribution to the Heart Fund buys research,
24:47community heart services, and education.
24:50Remember, more will live the more you give.
24:55The Price is Right is a Mark Goodson, Bill Todman production.
25:10This is Don Pardo speaking.
25:32Stay tuned. Tattletales is coming up right now. Aloha.