日経スペシャル もしものマネー道 もしマネ 2024年9月8日 行列『桃ジェラート』で廃棄される桃を救う&『月3日しか開けない』精肉店の女性物語

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日経スペシャル もしものマネー道 もしマネ 2024年9月8日 行列『桃ジェラート』で廃棄される桃を救う&『月3日しか開けない』精肉店の女性物語
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Transcript
00:00The next day
00:02Well...
00:04Around here...
00:06Everyone... Their size is too small
00:09Throw them away
00:10Wait a minute
00:12Throwing away?
00:13No, throw them away
00:14To ship, you have to meet the standards
00:18Peach...
00:20It's the most important thing
00:23I grew them for about a year
00:26It's a pity
00:28I wonder if the demon will be able to give value to this peach
00:33The peach that was about to be destroyed
00:36Now
00:37Now? What? What happened?
00:39Ah!
00:40The smell of the peach
00:42It's delicious
00:43Ah, it's cute
00:46The flesh of the peach has entered
00:48It transformed into a genuine Italian gelato
00:51If you do this, the shape doesn't matter
00:55It's so popular that you can line up
00:59It's sold out
01:06Furthermore, in Nara
01:10Mom, I've been opening the store all day, but almost no customers have come
01:16The color of the meat has changed
01:18It can't be helped
01:20I came to the supermarket nearby
01:22Oh, that's right
01:23It's time to close the store
01:25It's time to close
01:29The store that was about to close due to being pushed by the supermarket
01:33Now
01:36It's a big hit
01:39The biggest reason why it became popular
01:43It's only open for 3 days
01:44What?
01:45It's only open for 3 days a month
01:46What?
01:48Surprisingly, it's only open for 3 days a month
01:52Why?
01:53Why?
01:56So, this time
01:57We're going to talk to the women who protect the food they love
02:10First, Kinokawashi, Wakayama Prefecture
02:13It's a good place
02:15There is a gelato shop at the foot of the mountain
02:20What are the customers looking for?
02:24Momoko
02:26It looks delicious
02:27I see
02:29I can feel the peach
02:31Momoko that can survive the summer
02:35Gelato using local milk
02:39Momomilk with a lot of peach pulp
02:42It looks delicious
02:44Furthermore, although it's over this year
02:47They serve peach parfait using 2 whole peaches
02:51It's a shop that really makes peaches
02:54And
02:56My husband runs a peach farm nearby
03:00We serve peach parfait and peach gelato using peaches
03:05This is the first customer
03:07Azusa Yabumoto
03:11The name of this shop is Momoyama
03:15It's a land where peaches have been grown since the Edo period
03:19It's also famous for the brand peach called Arakawa no Momo
03:24Even if you put a lot of effort into it
03:26If it gets scratched or small due to the weather
03:30You can't ship it
03:32It's a waste
03:33It's a waste
03:34Even though it's a luxury product
03:37I wanted to save those peaches
03:41So I started developing gelato
03:45It was in 2005
03:47Azusa was working as a medical officer in Wakayama
03:53It was the night before her husband's wedding
03:59My family is a farmer
04:03Will it be okay?
04:05What do you mean by okay?
04:08Farmers don't have days off
04:10That's right
04:13By the way, what are you making?
04:15Peaches
04:19Peaches? Really?
04:21I like them
04:22If I marry this person
04:24I can eat peaches every day
04:28That's great
04:30Let's get married
04:32You're married to peaches
04:34Peaches are expensive
04:36I was born in an area where peaches are popular
04:40I used to eat oranges
04:44But I really like peaches
04:47I like peaches
04:49So I decided to get married
04:54Azusa became a wife of a peach farmer
04:58But the farmer's bride is waiting for her
05:03Hold this
05:06I'm going to cut all the grass around here
05:10All of this?
05:14In Momoyama, most of the people are farmers
05:20Her parents are public servants
05:22And her husband is a farmer
05:26He helps his family
05:30Next is this
05:33It's a job to roll up the branches
05:35I see
05:36I have to do it
05:38Hold this
05:40This is to eat a lot of peaches
05:43Let's do our best
05:45I haven't eaten yet
05:47As the peach grows
05:52Can I eat it in a little while?
05:55No, you have to ship it
05:57Ship it
05:59A typhoon is coming tomorrow
06:01So I'm going to cut down all the trees
06:04All of them?
06:05No way
06:09I thought I should help
06:11It's good to help
06:14But it's very important
06:16For example, if you pick the wrong time
06:19It won't turn red
06:23And when you harvest
06:25You can pick a lot of oranges
06:28But if you pick too many peaches
06:31You have to carry them one by one
06:35So you have to be careful
06:37That's why it's expensive
06:38July
06:40It's time to harvest
06:45I'm so excited
06:47It looks delicious
06:49I can't wait to eat
06:51I can't wait to ship
06:53I can't wait to eat and ship
06:56The time has finally come
06:59Yasaki thought
07:01But he was shocked by his father's words
07:07They're all too small
07:11You can't ship them
07:13Throw them away
07:15Wait a minute
07:17Throw them away?
07:18Why?
07:19You have to meet the standards to ship
07:23They're not in good shape
07:28And you can't eat them
07:31But they taste good
07:33You can't eat them
07:36Peaches are often treated as a commodity
07:40So taste and beauty are important
07:44They were either thrown away
07:46Or sold for nothing
07:48For nothing
07:49I grew them for a year
07:52What a waste
07:54I don't know how to give them value
07:58For her beloved peaches
08:00After this, Azusa
08:02Will break the standards of farmers
08:10It's delicious
08:12It's small, but it's delicious
08:16If you want to eat peaches, you have to ship them
08:20There's no problem with the taste
08:23First, Azusa thought of a strategy
08:27Peaches from Arakawa
08:30They're small and cute
08:33But the taste is special
08:35The starting price is 1 yen
08:37Congratulations
08:40This spring, 2006
08:42The year before the Net Auction
08:45She decided to ship them
08:491 yen?
08:51Isn't it the same as giving it to a neighbor?
08:553 days later
08:58How much is it?
09:002,000 yen
09:02It's sold out
09:04Really? That's amazing
09:06Everyone wants to buy peaches
09:11At that time, there were only a few people
09:14Who were selling fruits
09:17They sold about 1 million peaches a month
09:221 million?
09:24They sold a lot
09:29She's laughing
09:31This is this month's sales
09:35Those peaches sold a lot
09:38I'm grateful
09:40It's different when there are young people
09:45Azusa also started her own homepage
09:50She also started selling regular sized peaches
09:55She also started selling them in the warehouse
10:00But there was an unexpected situation
10:07Yamamoto-san
10:09I'm sorry
10:12Hello, what's the matter?
10:15The person in charge of the warehouse
10:20Oh no
10:22I heard that
10:24Yamamoto-san
10:26Peaches are being sold on the internet
10:28Is that bad?
10:30What's wrong with that?
10:32According to the agreement
10:34You can't sign a contract with a place that has its own sales route
10:39This is common
10:43His wife didn't know
10:49If the peaches are sold separately
10:53They won't be able to use the warehouse route
10:57This is complicated
10:59No way
11:02To maintain fairness with other farmers
11:05The warehouse was prohibited from selling crops
11:10After hearing this, Azusa
11:13If that's the case
11:15Why don't you sell them on your own?
11:19I understand
11:21Then I'll sell the peaches on my own
11:26That's right
11:27I'll do it on my own
11:29But if it's from your parents
11:31At that time
11:33The warehouse is prohibited from being sold
11:40We didn't know
11:42We were told
11:44We decided to do it on our own
11:51Are you happy with that?
11:53What else?
11:55We have many peaches farming all over the country
11:58But if it's just my meal and two meals, won't I be left with too much peach?
12:04Oh, that's what you mean.
12:05That's right.
12:06You have to put it in the refrigerator.
12:07When the summer harvest season is over, there will be no income.
12:11Even in the off-season, I wonder if I can make something for my momo to taste.
12:17It's amazing to think about it from here.
12:21How to make use of leftover peach
12:25To find out how to make use of leftover vegetables and fruits,
12:30I would like to introduce you to a good example of how to make use of leftover vegetables and fruits.
12:36I went to a seminar.
12:38It was a 6 o'clock industrialization seminar for farmers.
12:41This kind of seminar is useful.
12:43The 6 o'clock industrialization method is a method of initiative aimed at improving the income of 1 o'clock industrial heavy industry companies that have been involved in production, processing, and service.
12:521 × 2 × 3
12:55At this point, Azusa gets a big hint.
13:00Your wife has a lot of information.
13:01For example, melon farmers use harvested melons to make gelato and sell it to local restaurants.
13:10Gelato?
13:12It would be really delicious if I made gelato with my momo.
13:16Besides, I think I can do it too.
13:21It was decided to make gelato using peach.
13:25And Azusa's movement from here was fast.
13:31I'm going.
13:33Take care of your body.
13:35Isn't it a little early to make a decision?
13:37Zen is in a hurry.
13:39It's not like I'm going out of the ditch.
13:41I'm going.
13:45To study in Italy, the home of gelato.
13:49Don't come out.
13:51It's Osaka tea party.
13:53I came out.
13:56In a short period of time, she learned how to make gelato.
13:59That's why I said tea.
14:01Here's 10 million yen.
14:03Use it wisely.
14:05Military fund.
14:06Thank you very much.
14:0710 million yen for each.
14:09She borrowed 10 million yen from her parents.
14:13She built a store in her home.
14:19She imported the latest gelato maker from Italy.
14:23It took half a year to make gelato in the kitchen.
14:28That's how she made it.
14:35It's done.
14:37It's a delicious gelato that brings out the taste of peach.
14:40It's amazing.
14:43The first gelato in Totoan.
14:45It was peach milk.
14:48Thank you for waiting.
14:52Gelato using peaches is popular.
14:55A large line of peaches appeared in the residential area.
15:00Peach milk.
15:02I didn't expect so many people to come.
15:07Let's eat.
15:09Please.
15:11It's delicious.
15:13It's delicious.
15:15It's peach meat.
15:17It's more delicious than I thought.
15:19It's really delicious.
15:21The sweetness of milk is amazing.
15:23Peach meat is also very sweet.
15:25This is the best gelato I've ever eaten.
15:28It's really delicious.
15:30The combination of gelato is important.
15:33I added a lot of sugar to make it soft.
15:38The combination of soft gelato and peach meat is important.
15:46She updates new products every month.
15:50It's amazing that the number of menus has increased so much.
15:53At first, I just liked it.
15:56I was a little relaxed.
15:59But there was a problem.
16:01I thought I had to be serious.
16:06Here is the problem.
16:09Although peach milk continues to sell well,
16:13Why does Azusa continue to increase the number of menus?
16:18Why does Azusa continue to increase the number of menus?
16:21Azusa loves peaches.
16:24I want to eat peaches.
16:26She is tired of peaches.
16:29She wants to eat peaches.
16:31She wants to eat peaches.
16:33She wants to eat peaches.
16:35She wants to eat peaches.
16:36It's Azusa's appetite.
16:38What do you think?
16:41My husband's business is doing well.
16:44My husband is unemployed.
16:48My husband's business is doing well.
16:52I don't have a place to work.
17:11Although peach milk continues to sell well,
17:16Why does Azusa continue to increase the number of menus?
17:21That's because my husband quit his main job as a salaryman.
17:27I didn't expect that.
17:29So he quit his job.
17:32That's right.
17:36He said,
17:39I'll help you.
17:41So he quit his job.
17:43I relied on him a lot.
17:46But he suddenly said,
17:48I'll help you.
17:50She is a good wife.
17:52I worked as a salaryman while running a peach farm.
17:56I worked as a salaryman while running a peach farm.
17:59I worked as a salaryman while running a peach farm.
18:01I quit my job as a salaryman.
18:03I wanted to work as a salaryman and a salesman.
18:06That's right.
18:07He started his business with four pots 10 years ago.
18:12He moved to a place about 10 times the size of the main street.
18:17It costs a lot of money.
18:18It costs about three times as much as the first shop.
18:21About three times?
18:23You must have been in a lot of debt.
18:25I was in a lot of debt.
18:27I'll pay you back in 20 years.
18:29I can pay you back.
18:30I'll rely on you.
18:32I'll rely on you.
18:36In contrast, we visited Katsuragi City in Nara.
18:41There are many popular shops here.
18:46This is a burger.
18:48This is 50 yen.
18:50This is 50 yen.
18:51This is a cup.
18:53This is a beef.
18:57This restaurant was founded in 1937.
19:00Hyomoto, a super popular beef restaurant is visited by customers from all over the prefecture.
19:07Our restaurant is a chicken industry.
19:11So, all of our beef is self-raised.
19:16This is Hyomoto Miwa, the second president of Nara.
19:19He is beautiful.
19:21He is particular about meat.
19:23But there is another reason why he is so popular.
19:27I've only been doing this for three days.
19:29If I miss this opportunity, I'll have to wait another month.
19:34Is that so?
19:35Yes.
19:36My restaurant is open for business for three days a month.
19:39So, customers come early in the morning.
19:43What are you doing on the 28th?
19:46Yes.
19:47The first week of every month is the first day of business.
19:53The special feeling of the first day of business attracts customers.
19:59But why did he come up with the idea of having a restaurant only for three days?
20:07After graduating from university, Miwa was a tour conductor.
20:10He traveled all over the world.
20:22You're back.
20:24How was your life in Spain?
20:26I had a lot of fun.
20:30When he was 45 years old, he was working hard.
20:34His family told him something when he came home from vacation.
20:41Hey, baby.
20:44You should quit your job.
20:49Why?
20:50I still have a lot of things to do.
20:54If you don't quit your job this year, I'll cut ties with your parents.
21:03I don't know the exact reason.
21:07But my parents are getting old.
21:11So, I want them to run their own business.
21:16I think that's why they called me back.
21:21When she looks around the butcher shop where her parents work,
21:29Mom, we've been opening the shop for a day, but almost no customers have come.
21:34The color of the meat has changed.
21:37It's a waste.
21:38It can't be helped.
21:39We have a supermarket nearby.
21:41It's time to close this shop.
21:45It's time to close this shop.
21:48Discount stores and shopping malls are opening one after another.
21:53As a result, the residents stopped coming to the butcher shop.
22:01The number of customers is increasing.
22:04What does Miwa think about this?
22:07It's a waste.
22:09We have to find a way to get customers to buy our meat.
22:14It's a waste of food to throw away a cow raised by my father.
22:21It's a waste of my life.
22:24I can't do that.
22:26So, I thought about what I should do.
22:31Miwa quit her job at a travel agency.
22:37She decided to take over the business because of the loss of her shop.
22:44Yamato-ushi.
22:49I'll do it.
22:51Do it over there.
22:53Okay.
22:56Miwa has never set foot on the farm run by her father.
23:02She decided to learn how to manage cows from the beginning.
23:06Cows can easily feel stress just like humans.
23:12I have to adjust the temperature and feed them.
23:15I have to take care of them one by one.
23:20Cows are so delicate.
23:23That's right.
23:25How many cows do you have?
23:27I have about 120 cows now.
23:33When I feed cows, I look at them one by one and feed them.
23:40That's amazing.
23:41When strong cows eat and weak cows come, the weak cows get fat.
23:47The weak cows get thinner and thinner.
23:51I have to take good care of them.
23:53That's amazing.
23:56The feed is given at 7 a.m. and 4 p.m.
24:00It's a fixed time.
24:02Of course, not only the feed.
24:06Oh, no.
24:09I just cleaned up.
24:13She has to clean up thoroughly to manage the farm.
24:18It's too harsh.
24:21It's hard to raise cows.
24:25But these cows are cute.
24:28Yes.
24:29But...
24:36She has to say goodbye to the cows she sees every day.
24:44The cows give me life.
24:47I will never waste this life.
24:52This is the calf I gave birth to.
24:57Does it breed?
24:59Yes.
25:00I used to go to a market and buy good quality cows.
25:07I raised them here.
25:10But I wanted to take care of them from the moment they were born.
25:14That's why I gave birth to calves.
25:18Normally, the cows on the farm are shipped every 27 to 28 months.
25:23These cows are trained for more than 30 months.
25:27Thanks to her efforts, she was able to raise the quality of meat to A2 and A5.
25:36Miwa succeeded in gradually increasing the quality of meat.
25:41After that, she decided to break the rule of only three days a month.
25:51It was the start of her father's surprise.
25:55That's a great idea.
26:01Do you want to work only three days a month?
26:06Three days?
26:07I want to work only three days a month.
26:10How about now?
26:11I want to work only three days a month.
26:13In the meantime, I want to retire from Oryx.
26:17I want to retire from Oryx as a dream.
26:20I want to retire from Oryx as a dream.
26:25I want to retire from Oryx as a dream.
26:28I want to retire from Oryx as a dream.
26:30Hyo-moto, a popular meat store that is only open three days a month.
26:38It was the start of her father's surprise.
26:45Oh
26:48Don't turn some money make it there. I don't move
26:51We're not got that I hate you and talk on that color. I'm all tied I did
26:56They come you are you could have a knob
27:02Don't know I can't
27:04Kini me gosh, I can I miss it. That's not no key. I get a lot done. She's not what about that. I'm the show
27:10Oh
27:13You can't understand the show guy to know a party showcase me you don't know who you are not a cat
27:18I can't touch can't even touch more so you'll need to say the cookie you don't have any muscle
27:23I know hold on
27:25Yeah, they will so send on a book. I'm home. I don't care. I'm at a
27:29Nikka garage guy. It's one thing. Don't know you need to add a salute. I'm so cool. I thought I ain't job
27:34I must I need to know he'll get
27:37Ha ha ha
27:39Kotoba don't know what about that. That's all salute. Oh, so soon. You are going to come right now
27:43It's one time you come out of it. I don't hold on. I didn't go to
27:47Skinny cash cow can I miss it? What's on the kicker to not touch it? You know, what do I sorry God?
27:57Hey, come here. Nick, you're on a little demo. We're in demo. We say knee-knee-knee-knee-knee-knee-knee-knee
28:07So she's in the news. I don't need it. It goes on. Oh, say nicked in
28:12Tatoe, oh, yes, I'm not gonna cut out
28:15Say, oh, I get it. I get it. You can't kill you. I cannot get it. I'm not going to answer. Yeah, I don't you put on
28:23Sorry, I thought I'll miss it. Oh my knee-jerk and cut that I am honey demo
28:30So
28:31Simply, hey, you'll be over there. I said, I don't smoke here. Do you come by me, Tatana?
28:38Sasaki Mia, I a yo-yo skinny. It's got a key make it a little bit. I'm a little old kicker. He'll key
28:45Sulu, Toh
28:48Can I leave me now?
28:50Die Hanjo
28:53As a rare style of sales, it became a hot topic
28:57I'm gonna try to get my best for a single chicken
29:03I mean nil. I sent me cuttings. Oh, yeah
29:06Well, don't tick is sitting there so not, oh yeah, pretty only
29:09Lease even got no data. So that's what 30 step into capital city
29:13I mean pretty heat ichikaa couldn't destroy a control cycle you more can get it all the pretty cool
29:19It's been three days in a month.
29:22This is the best time to eat meat.
29:24What do the parents think about their son and daughter protecting the farm?
29:33It's a happy thing.
29:35We were doing something completely different from the field, so we couldn't get any meat.
29:40We couldn't get any meat.
29:42We went to the farm early in the morning.
29:44Wow, look at the waves.
29:47We can't push it.
29:49We have to go back to the railway station by 9 o'clock.
29:53Wow, that's amazing.
29:54My father is 80 years old.
29:55That's great.
29:56He can do it.
29:57Miwa-ushi, a family that works together to produce meat,
30:02wins various awards every year in a competition to compete for the quality of the meat produced by the livestock industry.
30:08That's great.
30:09In the future, I want to export Miwa-ushi to Spain, which I love,
30:15and open a restaurant in San Sebastian, which I love.
30:20I have a big dream.
30:22That's cool.
30:23I want them to eat Miwa-ushi, which I worked hard to grow,
30:27and be happy.
30:29That's my wish.
30:32It's a great way to do it,
30:34going around in a cycle of smiles.
30:39Is it true that there are more and more people who work hard even though they are over 80 years old?
30:46In the past,
30:51I don't think it's about money.
30:56What I want to check is how energetic people are.
31:02Indeed, in all the investigations so far,
31:05there were a lot of energetic people who were over 80 years old.
31:09What kind of people are they this time?
31:13We came to Tenjinmashisuji Shopping Street.
31:16It's a few minutes' walk from JR Tenma Station.
31:21This is Tenma.
31:22That's great.
31:23It says takoyaki over there.
31:25There's a shop like this in Tenjinmashisuji Shopping Street.
31:28Hello.
31:31She's over 80 years old.
31:34Nice to meet you.
31:38Are you a mother?
31:39Yes, I am.
31:40You look so young.
31:42I'm 87 years old.
31:46I was born in 1988.
31:49You look so young.
31:51I've been doing this for 70 years.
31:53You're almost 90 years old.
31:55That's great.
31:58Takoyaki Hiroko was established here in 1958.
32:04Hiroko, the owner, is 87 years old.
32:09She's 66 years old.
32:10She runs the shop with her daughter, Hiromi.
32:14Hiromi.
32:16First, she orders takoyaki.
32:21How much is it for 10 takoyaki?
32:23300 yen.
32:25300 yen?
32:26Yes.
32:27That's cheap.
32:28Takoyaki is 300 yen for 10 takoyaki.
32:31It's a very cheap price.
32:33But...
32:34It doesn't have sugar in it.
32:35300 yen?
32:36Yes.
32:37Thank you very much.
32:40It's a 5 yen service.
32:42That's great.
32:43It's not bad.
32:45I like 5 yen or 50 yen.
32:48So, it's actually 250 yen?
32:51That's right.
32:53I have to go to the bank.
32:55I have to pay a fee.
32:58I see.
32:59I'm in trouble.
33:01She has to pay a fee to get 50 yen.
33:07She has to pay a fee every day.
33:10I'd be happy if you could bring me 50 yen.
33:13That's right.
33:14I'd be very happy if you could bring me 50 yen.
33:18Then, I'll give you another 50 yen.
33:21No, no, no.
33:23It's actually 200 yen.
33:25Mom, don't do that.
33:26She'll get mad at me.
33:27She'll get mad at you.
33:29It's the best way to eat donburi.
33:32It's the best way to eat donburi.
33:34No matter how much I get paid.
33:38It's delicious.
33:39It's fluffy.
33:41The sauce is really good.
33:44Do you blend the sauce?
33:46Yes.
33:47There's a lot of octopus in it.
33:49There's a lot of octopus in it.
33:52The octopus is expensive, too.
33:54The octopus is expensive.
33:56The fish is expensive, too.
33:58I'm not making any money.
34:01You're not making any money.
34:03I'm not making any money.
34:05You're making money because you gave her 300 yen and gave her 50 yen back.
34:09If you stop doing that...
34:11How do you live, Hiroko?
34:14I'm working as a housekeeper.
34:19I'm working as a housekeeper.
34:24Hiroko doesn't seem to be interested at all.
34:28What kind of day is she spending to sell takoyaki?
34:35I was curious, so I came closer.
34:37I was curious, so I came closer.
34:38It's 7 a.m.
34:41It's amazing that you're on the stairs.
34:44It's about 7 a.m.
34:46What time did you get up?
34:48What time did you get up?
34:49I got up at 5.21 a.m.
34:51I got up at 5.21 a.m.
34:53Do you have any luggage?
34:55I have a dashi.
34:57Do you have a dashi?
34:58I have a dashi.
34:59If you look inside, there are four 2-liter dashis.
35:04If you look inside, there are four 2-liter dashis.
35:09I'll say it again.
35:10I'll say it again.
35:12It's 11.30 a.m.
35:13It's 11.30 a.m.
35:14It's still 4 hours and 30 minutes.
35:16There's still a lot of sauce to be made.
35:21Hiroko is working on the preparation.
35:25She has a ritual that she has to do by herself.
35:32I hate the mess around here.
35:36I hate the mess around here.
35:38She cleans every corner of the store and prepares herself.
35:45There's another ritual that she must do.
35:49It's crispy.
35:50I'll fix it.
35:52You fix it?
35:55I'll put it here.
35:56I'll put it in the middle.
35:58I'll put it in the middle.
35:59I'll put it here.
36:00I'll put it here.
36:01I'll put it here.
36:02I'll put it here.
36:03I'll put it here.
36:04I'll put it here.
36:05I'll put it here.
36:07I'll put it here.
36:08I'll put it here.
36:09I can't take it.
36:10You'll have a fight.
36:11I fight every day.
36:13I do recreations.
36:17It's 8.30 p.m.
36:19She has finished preparing.
36:20She has finished preparing.
36:21We went to the store.
36:22Where are you going?
36:23I'm going to buy ice.
36:24Do you need ice?
36:25Do you need ice?
36:27She goes to buy ice for her customers for tea.
36:30We need it.
36:31We can't pay for it without ice.
36:35I'm helping you out here.
36:37He's a good boy.
36:38There's no need to thank me.
36:42It's 10.30am.
36:44It's time to prepare the takoyaki dough.
36:49To make a large amount of eggs,
36:52the takoyaki dough has to be yellow.
36:54I see.
36:57This requires a lot of strength.
37:00Mr. Hiroko is working hard with his 87-year-old legs.
37:09In the end, he didn't have time to rest,
37:12and returned home at 11.30am.
37:15And from here on, he was more busy than he imagined.
37:23I can see it.
37:24That's amazing.
37:30That's amazing.
37:35Customers are coming in droves.
37:39I'm from Niigata.
37:41Niigata?
37:42I'm from Saitama.
37:43Saitama?
37:44Taiwan.
37:46Why?
37:47Because he's on social media.
37:49He's famous around the world for being a cheerful old lady.
37:54Oh, I see.
37:56But when he calmed down, he started talking to customers.
38:00Please tell me when you're ready to eat.
38:10Mr. Hiroko, the owner of a takoyaki shop in Tenjinbashi-suji shopping district,
38:15is 87 years old this year,
38:17and he's working non-stop.
38:21But when he calmed down, he started talking to customers.
38:26Please tell me when you're ready to eat.
38:28I don't eat.
38:29You don't eat?
38:30I don't eat anything.
38:32I eat when I'm hungry.
38:34He says he doesn't have time to eat.
38:37He looks like he's from the bubble era.
38:42How many people do you have?
38:44I'll serve you tea.
38:46Tea?
38:49You're so busy.
38:51I'll serve you tea.
38:54In the end, the customers didn't stop coming.
38:57They kept working until 5.30 p.m.
39:03Thank you very much.
39:05We've sold out.
39:06Is it over?
39:07Yes, it's over.
39:08Thank you very much.
39:09We've stopped working.
39:11That's amazing.
39:13Once again, the number of customers is 150.
39:18As a result, the number of times Hiroko-san sat down from 7 a.m. to 5.30 a.m.
39:24That's amazing.
39:26Only once.
39:28I sat down only once.
39:29And only one minute.
39:33Now that we know how hard he works, let's move on to the main topic.
39:38I'll ask you a question.
39:40Why do you work so hard even though you're 87 years old?
39:45I like people.
39:47That's right.
39:48Just meeting people.
39:49Just meeting people who come by.
39:51That's what makes me happy.
39:53When people say,
39:54Takoyaki was delicious.
39:56That's amazing.
39:57Are you happy?
39:58I'm happy.
39:59That's what makes me happy.
40:00Just hearing that makes me happy.
40:04Conclusion!
40:08We work hard for the smiles of our customers.
40:14This time, we introduced a woman who protects her favorite food.
40:22According to Mr. Kato, a Manekenja,
40:24there is interesting data about food loss.
40:29Actually,
40:30there is data that women are more interested in food loss than men.
40:38Please take a look at this.
40:40The feeling when you lose your food.
40:43It's like guilt.
40:44Yes, it's like guilt.
40:45I heard that.
40:46You feel sorry.
40:48You think you did a wasteful thing.
40:51People who feel guilt about food loss are more likely to be women than men.
40:58Mr. Shimazaki, do you think you did a wasteful thing?
41:01I think it's a waste to leave rice.
41:04I carry a Ziploc and put it in my pocket.
41:07That's great.
41:10There is a woman who started a business with a wasteful spirit like Mr. Shimazaki.
41:16She is...
41:18She is Yuri Ito, the representative of Sorena, a company in Nagano Prefecture.
41:25She is cute.
41:26It's sudden, but here is a quiz.
41:29It's a Kato quiz.
41:30Wait a minute.
41:31Kato quiz?
41:32It's my first time.
41:33There are many quizzes in this program.
41:37Here is a quiz.
41:39Please take a look at this.
41:41This is a tote bag of a certain material developed by this person.
41:47It's a cute bag.
41:48What do you think this is made of?
41:52The grapes in Nagano are delicious.
41:55Is this a grape skin?
41:57The correct answer is...
42:01That's amazing.
42:15Some of you may know the color.
42:18It's an apple.
42:19It's an apple.
42:21It's an apple.
42:23Nagano Prefecture is the second largest producer of apples in Japan.
42:28Mr. Ito, the representative of Sorena, developed an apple laser in the presence of apple farmers who were affected by typhoons.
42:39Apples that can no longer be sold in the market due to natural disasters.
42:45There is a factory that makes apple juice.
42:49There is an apple squeezer.
42:52Use this squeezer to make it into powder.
42:57Make it into powder?
42:59Mix the powder and make it into this material.
43:04There is such a thing?
43:05It's not just that.
43:06The biomass ratio of renewable resources is more than 61%.
43:13It's a very environmentally friendly material.
43:17Mr. Ito wants to increase the value of Nagano's apple brand apples through the products he makes.
43:27The more you buy, the more you feel like you're doing a good thing.
43:34That's right.
43:35It feels good.

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