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A Documentary About The Life And Art of Andy Warhol _ _Andy Warhol, Fluorescent_ _ Movie in English
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00:00Icon Andy Warhol managed to show the world that ordinary homogenous art could also find its place in a museum
00:07irreverent controversial and contradictory
00:10His life was a work of art with a plethora of colors and contrasts just like his paintings
00:17each of his creations possessed a part of him a
00:20repetition of designs sometimes extremely conventional or sometimes linked to Hollywood's protagonists
00:27This made each of his paintings appear to be a simple and commercial product
00:32But instead they are sold for millions in auction houses located in the world's most important cities
00:41In the next hour we will submerge ourselves into the life of one of the most famous contemporary artists
00:47His story began with a humble past full of references to television and comics
00:53Continued through academia and his great success in the advertising industry followed by worldwide stardom achieved through his creations
01:01We will enter the life and mind of the man who managed to become a brand and break the conventional molds in art
01:09To create a movement with his simple presence making him a legend
01:14Join us as we learn more about the fluorescent bright and trailblazing life of Andy Warhol
01:23Andy Warhol
01:38Andy Warhol was the creator of his own myth
01:42beyond his paintings
01:43He marked a revolution in the world of art a precedent that will always be remembered imitated criticized and defied
01:52In recent years, we have seen an internationalization of buyers
01:57We have a demand that comes not only from Europe and the United States, but also from South America, Russia
02:04Asia, so it's really a market that is globalizing
02:08American culture is defined by, I don't know, Coca-Cola and Andy Warhol
02:12So there are kind of different levels of
02:16impacts, you know, American culture has today in the international
02:21Consumerism or just in any cultural life. So Warhol became the symbol of American life
02:29From his days in a small town in the northeastern United States
02:34Warhol always found a way to keep his name on everyone's lips. His rapid road to fame
02:39Scandal and his appearance in the tabloids he read as a child
02:43Were the consequences of his detailed knowledge on the ingredients required to become a star
02:51Andy Warhol was an interesting man an artist and an eccentric yet conventional being
02:58His dream was to become a household name and to emulate a factory of fame
03:05He was born in Pittsburgh, Pennsylvania on August 6th
03:101928 under the name Andrew Warhola
03:13To a humble family of Russian immigrants who fled the Carpathian area in search of a new life in America
03:21Andrew discovered the world from a small two-bedroom apartment located in a working-class neighborhood
03:27It was on that grayish side of Pennsylvania where he dreamed of a life in Technicolor
03:33The procedure that allowed the colors of objects to be seen in film
03:39There in the company of his two brothers Andrew spent his time reading comics and looking over the tabloids his father purchased
03:46He would spend hours drawing characters who just like him were the protagonists of stories of success and glamour as well as defeat
03:57Every Sunday, he was obligated to attend a religious service of the Byzantine Catholic Faith
04:03At the table he experienced his mother's recipes which oozed with Eastern European flavor
04:09This taught Andrew the difference between tradition and novelty
04:16Perhaps this contrast also sparked his eagerness to break free from the past and submerge himself in the true meaning of being American
04:24the American dream and
04:26of everything that was seen daily on the news
04:29new products films offers
04:33discounted merchandise songs on the radio and magazines
04:39As a young boy Andrew was first admitted to a hospital because he was unable to control his
04:45He was diagnosed with sydenham's chorea a rare infectious disease that attacks the neurological system
04:52formerly known as st. Fetus's disease
04:57With the support of his parents Andrew was able to get through the treatment
05:01He spent a lot of time in hospitals taking medicines and long periods of rest at home
05:07He used his recovery time as an opportunity to continue entering his own world and feeding his obsessions
05:14This helped him put aside the moments of fragility that would accompany him throughout the rest of his life
05:21At the age of eight he received a simple camera as a gift and with it he began documenting everything around him
05:28His father Andre noticed that Andrew had an eye for art
05:33Anticipating that he would want to formalize that hobby in college
05:37Andre started to save some money in hopes of providing a better future for Andy
05:41Far away from the coal mine where he had worked in order to support his family in America
05:48Today Andy Warhol's name is the opposite of irrelevant
05:52His phrases continue to inspire generations of creators or simple spectators who also want to achieve their very own
06:0015 minutes of fame
06:02Were you sort of surprised that has become a part of the lexicon? Oh, yeah. I know I can't understand it. I thought
06:09Oh really would be that famous phrase has transcended for several generations
06:14And with the power of social media and reality shows it currently seems to be more and more relevant
06:19I've based it on the Andy Warhol phrase. He said
06:22I'm going to tell you the truth. I'm going to tell you the truth. I'm going to tell you the truth
06:27I'm going to tell you the truth. I'm going to tell you the truth. I'm going to tell you the truth
06:32In the future, he said everybody will be famous for 15 minutes
06:36But Andy had much more than just 15 minutes of fame
06:40The youngest of the Warhol brothers adopted his distinctive sense of style at a very young age. Julia his mother always painted with him
06:50But it wasn't until the 1950s that he would find his breakthrough
06:54After high school and the onslaughts of san vito's disease accompanied by other skin pigmentation
07:00Deficiencies that made his nose red which earned him the nickname. Andy red nose warhola
07:06He finally enrolled at the carnegie institute of technology in 1945 to 1949
07:13There he was fascinated and participated in painting drawing and design workshops
07:20At the end of his academic career he decided to depart from his hometown
07:26New york seemed like the ideal choice to start a new life one that involved greater creative freedoms
07:32Better opportunities to develop his talent to its full potential and to become a new person
07:39In fact, it was during this period in the early 1950s
07:43But he decided to start signing his name as andy warhol and removed the a at the end of his last name
07:51Thus andy warhol was born
08:12Warhol's style and personality allowed him to easily adapt to the world of advertising and the development of commercial ideas
08:22His incredible versatility to combine the mundane with the divine made him one of the best paid advertising illustrators at the time
08:31His somewhat faded skin color and the contrasting clothing he wore may have seemed a little odd for the time
08:37But
08:41The fashion industry decided to give the pittsburgh boy a chance
08:45So in 1949 one of his works appeared in glamour magazine for the first time
08:51Many in the newsroom said that no one was able to draw a pair of luxurious shoes better than andy warhol
08:58His lines were fluid yet feminine all at the same time
09:02So
09:06His method was almost always the same and he stuck to it until the pinnacle of his career
09:11Very simple drawings capable of being reprinted again and again in a very modern way
09:17Allowed andy to change the way he impregnated them with color
09:22This allowed him to make immediate changes according to the demands of his clients and the design team of the brands he worked for
09:29Later he would make adjustments for the practicality of silk screen printing
09:35Eventually his focus moved from commercial products to hollywood's brightest stars
09:39This established his obsession with american life and the recognition of the masses
09:44In 1952 his mother julia who had been widowed 10 years earlier decided to move to new york and accompany him
09:52During this period warhol turned to her for advice and included many of her strokes and recommendations
09:59in some of his major campaigns
10:01Simultaneously, he recorded part of this stimulating life in silent films
10:06Which he accumulated in large quantities all while he flirted with fine arts and pieces that weren't very public
10:14In 1956 when he delivered his first piece as an artist and unknowingly as the creator of a new movement
10:21Warhol presented a series of non-commercial drawings in an exhibition entitled studies for a boy book
10:31In these notebooks, he explored themes such as masculinity nobility
10:36Virility and the vulnerable side of those who inspired him
10:42This theme accompanied him into the 1980s and with the emergence of aids the new york art scene was shaken up
10:49To make money is an art to work is art and good business is the best art
10:58But not everything was bohemian and scandalous
11:01Andy warhol was not an improviser his time studying advertising
11:05Taught him how to measure the impact on his audience and what to expect from it
11:10Since the 1950s warhol dominated what is now known as startups or
11:15Warhol dominated what is now known as startups or otherwise known as entrepreneurial projects
11:21Like a good son of american industrialization
11:24Andy knew perfectly well that he only needed a good production line initial capital
11:29Which he had accumulated during his time working in the advertising industry and a way to attract an audience
11:36He
11:38Had it all and with the arrival of the 1960s
11:41The ideals of perfection and family tradition were left in the past. It was a truly revolutionary moment
11:47composed of many factors like the beatles
11:50Anti-government protests hippies and vietnam
11:53It was then that he turned his creative work into a movement that originated in the united kingdom pop art
12:00And
12:02Andy warhol was inspired by all that is often ignored in fine arts
12:07If the curvy linear angels of italian artists embodied the artistic canon
12:13Warhol decided that the creations of everyday life could also be adored in museums
12:19Inspired by products available in any american home warhol decided to change the color proofs of his advertisements for huge silk screens
12:28He edited these again and again until he was satisfied with the result
12:34Can of campbell's soup in all its possible forms from a front angle opened reduced or in large quantities
12:41This was just one of his many ways of interpreting a common object with an accessible price
12:46But thanks to him was now being talked about and discussed by gallerists
12:52At the ferris gallery in los angeles in
12:541962 warhol managed to expose some more of his recurring obsessions
12:59natural disasters
13:01Car accidents and celebrity gossip all extracted from magazines and newspapers presented in his own way
13:09But little by little his attention focused on other aspects of pop life
13:15movie stars
13:16presidents
13:19People who didn't need to be introduced and who were admired or detested by almost the entire world's population
13:25And that is how he discovered his three great muses
13:29The women with whom he shared a colorful adventure
13:32elizabeth taylor
13:34Marilyn monroe and jackie kennedy different enigmatic and widely famous
13:41Depending on the color or saturation he was able to present a thousand versions of them
13:47With the application of each layer of ink they each told a brand new story
13:53Warhol's work always caused controversy
13:56In 1964 with the help of his two assistants. He presented a series of boxes with cleaning sponges at the stable gallery in new york
14:05Today one of these original boxes could be auctioned for approximately three million dollars
14:11At the time that simple wooden version of that commercial product had a real life value of three cents
14:20Despite criticism the boxes were a bestseller among contemporary art collectors
14:25Their original price totally absurd at the time was about one thousand dollars
14:34Meanwhile warhol reinterpreted the scenes he cut out of newspapers just as he had done when he was a child
14:41In 1963 with this collection of images. He began a series called death and disaster
14:48It was not a well-known chapter of his work
14:51But as if it were a premonition perhaps it prepared him for the attack. He would suffer in 1968
15:11So
15:19In his new studio a large industrial loft at 33 union square west
15:25Warhol built a creative space for fun entertainment and experimentation with the hit drugs of the moment
15:32The silver factory was a magnet for film artists new talent politicians
15:37aristocrats and the marginalized
15:39Although he had changed locations twice his factory always maintained the convulsive and attractive spirit of his works
15:46Warhol covered the walls with silver paint and aluminium foil
15:50To give the industrial space a galactic feel
15:54During this time with a bolex camera, he created a series of silent films depicting the celebrities and figures who influenced pop culture during the 60s
16:02And of course his work
16:05When celebrities visited his studio warhol did screen tests as if he were actually selecting them for a film
16:11Everything was worthy of a work of art
16:14During this part of his career. He was the director of the world's largest film studio
16:19Everything was worthy of a work of art during this part of his life a certain type of surveillance was common
16:27And it was in that same place where a radical activist that he had met in new york
16:32And attended some of his parties shot him
16:35So
16:44Valerie jean solanas later diagnosed with schizophrenia said warhol had promised to produce one of her plays
16:52After warhol severed ties valerie accused him of wanting to steal her ideas
16:58After requesting the return of a manuscript which warhol claimed to have lost
17:02She bought a gun on the black market and the young woman shot him in the back
17:10From then on warhol limited his collaborations with young talents
17:15He had to wear a corset for the rest of his days to withstand the aftermath of the terrible operations following the attack
17:25It was not only a physical impact but also an emotional one that would remain with him forever
17:31Security at the factory increased the relaxed and infinitely enjoyable atmosphere gradually disappeared
17:38But this gave him a new theme for inspiration
17:41fame and death
17:47His obsession with fame and the short-lived was also reflected in a new project that combined rock
17:54performance lights
17:55Projected films and stage dancers. It was called exploding plastic inevitable
18:02better known by its acronym epi
18:05The music was under the responsibility of the velvet underground a band led by lou reed whom andy managed for some years
18:15In between the experimentation gave way to the massification of his name
18:20At one point he claimed that he really wanted to be a machine
18:25That's how his interpretations of marilyn monroe liz taylor and jackie kennedy became part of the imaginary of that generation
18:38Warhol's wallpaper work covered the walls of famous people's homes. They would commission portraits of themselves with the eccentric artist
18:46Or they would be received as a gift, but only if they were on an exclusive list
18:51Everyone dreamed of being portrayed by him
18:54artists models singers
18:57politicians and jet setters
18:59And the truth is anyone could have a warhol's
19:02Serigraphy if they were close to the artist or if they paid the price of his work
19:07An exceptional work comes at an exceptional price
19:11We mustn't forget that buying a painting has nothing to do with necessity
19:14It's what we call the price of desire and the price of desire is very difficult to quantify
19:19It's certainly international. Yeah, he's
19:22Collected worldwide. He always performs
19:27Almost as high as picasso in terms of price
19:32By making his circle smaller warhol achieved an infinite source of inspiration from the night
19:41His friends and creative collaborators called him drella an acronym for dracula since he fed off the energy of his young collaborators
19:49And cinderella for the journey he had gone through from his humble beginnings to art legend
19:55He was often unsociable and frivolous during interviews
19:59It was difficult to uncover his real opinions because they were often tinted with irony
20:08Warhol needed his own window to communicate new ideas and projects
20:13And also to shine a light on the people who shared his ideas and always gave the world something to talk about by going against
20:20society's norms
20:21That's exactly how interview was born a revolutionary magazine with a totally different format
20:28Warhol served as curator and alongside british journalist. John wilcock. They changed the way celebrities were portrayed
20:36How much are you involved with interview magazine? Oh a lot. I give a cover every minute
20:42And then I have to go and hide
20:47Is that more important to you at the moment than your own work and your single screens or what's what's most of your time spent doing
20:53Most of my time is um, just to get up in the morning
20:59Following the cover the best thing about the magazine was its main interview
21:03The piece almost always included a very intimate warhol style conversation with one of hollywood's biggest celebrities
21:09Warhol laughed at the world around him many times
21:14His project used to be a mixture of his deepest obsessions with severe social and political criticism
21:20Who was one of your best interviews?
21:23Um, the person who talked the most and the one that I really liked the most was actually going back to margaret tudor
21:29Yeah, I really liked her a lot. I saw her in hollywood squares the other night. Oh, no, she's great
21:35That's what happened
21:37What is it it was because she was a good talker or she was just so candid, uh, she was just such a wonderful person
21:44And and uh, I wish we had her as a first lady
21:51That's why it wasn't strange that andy would assure the strangers and friends
21:55He met at various events of their possibility of landing on the cover of interview magazine
22:01The secret was on how willing they were to live for fame
22:05Interview also served as the perfect opportunity to promote a new friend of warhol's or the new young partner to a businessman
22:12Who would surely pass by his workshop to buy one of his pieces?
22:16New york was undoubtedly his workshop for rehearsals and creations
22:20But the night the spectacle and excesses were his greatest source of inspiration
22:25Located between 254th and 54th street between 8th avenue and broadway in the heart of manhattan
22:32Was another source of inspiration for warhol studio 54
22:36The nightclub was a place of worship for celebrities in the 70s
22:40At the height of the disco age studio 54 welcomed the biggest names including warhol and his best friends
22:47In an exclusive atmosphere luxury fame and cocaine all came together in equal parts
22:53It was the perfect cocktail for polaroid pictures
22:56Images that have become iconic today and have marked a significant period in warhol's life the moment when he became a celebrity
23:05During this time techniques and techniques were the most important elements of warhol's life
23:11The moment when he became a celebrity
23:15During this time technique wasn't too important
23:18Whatever andy touched like king midas would turn into thousands of dollars the following day
23:40So
23:47The parties put together by bianca jagger in studio 54 were the perfect playground
23:53theme parties product launches and new releases
23:56simple life celebrations
23:59Even the biggest stars celebrities and athletes were captivated
24:03The possibility of warhol making them the center of one of his pieces was like a caress to their ego
24:10I met him the first time he was in the the the club
24:1454 studio 54. I spoke with the president of the cosmos. You're crazy. You're saying the war
24:22You should say yes immediately
24:28Around that same time the rolling stones commissioned him to make the cover of their new album
24:33sticky fingers
24:34His work earned him a grammy nomination
24:37Warhol-ization was a fact
24:40The artist received commissions from all over the world
24:44socialites like vita doria and michael otto
24:47musicians like prince michael jackson and john lennon
24:51Actors like sylvester stallone and don johnson fashion designers like carolina herrera yves saint laurent halston
24:58Diane von furstenberg and even the queen of england were all filled by andy warhol's colors warhol did four different versions
25:06Of queen elizabeth, I think this is the most striking in terms of composition
25:13For galleries his life had become the most attractive subject
25:17With it as with so many other things he was ahead of his time
25:22Warhol understood the value of overexposing his private life in the media long before reality shows even became popular
25:29At that time he decided to leave everything documented
25:34That's why he started an editorial crusade that led him to publish andy warhol's index book in
25:401967
25:42And the philosophy of andy warhol from a to b and back again published in 1975
25:47But his most memorable book is andy warhol diaries
25:51a series of private conversations with important figures in media
25:56That book which went on sale after his death in 1989
26:01Consists of telephone conversations that were meticulously transcribed by his assistant
26:06Pat hackett in which details of what was going on in the artist's life and all the events. He planned with great rigor were told
26:14Where do you see yourself from 20 years in?
26:17Oh in heaven
26:20Pop heaven
26:23Although the repetitions of his elements remained the same warhol decided to return to painting but with a new twist
26:30This time a figure captivated his attention an image of the chinese leader mao zedong
26:37Warhol mentioned that his passive and expectant aspect contained a contradiction
26:42He decided to unite the east and the west capitalism and communism with a series of colorful portraits and colossal proportions
26:51That brought him praise and criticism from many
26:54The image which had been zealously preserved by chinese people in homes and offices of the straight government
27:00Had been turned into an attractive advertising piece by warhol
27:06During this period andy also created other controversial artworks such as his piece vote mcgovern in which then president of the united states
27:15Richard nixon was seen intervening in green blue and pink
27:19in 1975
27:21He published the series ladies and gentlemen
27:23Which also caused a stir by depicting portraits of transvestites and other figures from the drag community of the time
27:32The following year death was once again the focus of his work and he premiered a new series called skulls
27:39When he returned to new york warhol thoroughly researched everything related to the iconography of the proletariat and peasant force
27:47When he published his work he wanted to remove any political dye from it, but he knew that it would cause a riot regardless
27:58The height of irreverence came in 1978 with his series
28:03Oxidation painting the artist dampened canvases with copper paint and asked his famous friends to urinate on each piece
28:11At one point warhol went as far as saying that it was a parody of another modern artist's work
28:17jackson pollock's
28:21Novelty wasn't the only part of this intense creative period in which his name became as famous as those of the stars he painted
28:29Warhol had collector's obsession
28:32At the foot of his desk. He had a cardboard box where he dropped the scraps from his creations and all the materials destined for oblivion
28:39brochures handwritten notes and photographs
28:43He managed to accumulate many cardboard boxes
28:46Once he had hundreds of them filled he put together an exhibition called time capsule
28:52It earned that name because it included items that he had kept from 1950 well into the 1980s
29:01The 80s set in place new standards obsession with aerobics supermodels and cell phones
29:09Warhol captured the spirit of the moment in his work
29:12In 1984 he began collaborating with a generation of young artists who marked the last traces of his work
29:19It was during this time that he met jean-michel basquiat
29:23And keith herring
29:25These artists didn't find novelty in pop and called themselves neo-expressionists
29:30But andy warhol influenced different artists and will continue to do so
29:35Everything become his concept and his work
29:40His concept and his history
29:43So this is kind of my you know idea idea is seed everything
29:48We're all kind of children and grandchildren of marcel Duchamp and and other artists in history
29:55But we've you know, andy brought a lot to the table
29:59uh, he brought a
30:01kind of a sense of life and death as disasters bring such kind of a
30:07abstraction
30:08When you think about it, he has an incredible number of descendants
30:13He's more than an artist he's an icon but an icon that's still moving on
30:19On the back of my dress. I didn't write 15 minutes of fame
30:22I wrote 15 seconds and soon there'll be nothing left because we'll all be famous
30:30Warhol also deeply influenced music and fashion warhol became interested in the small screen
30:36He produced two cable tv shows that broke the signal schemes
30:41The first show he starred in was called fashion
30:44Followed by andy warhol's tv which had a more serious character and brought together other icons of the time
30:52Musicians like james brown groups like duran duran the elegant paloma picasso and film directors like steven spielberg
31:00All sat down to chat with warhol about the cultural movement. They were living in
31:06They were followed by a show that created a lot of buzz from the recently launched mtv audience
31:13In andy warhol's 15 minutes a tv spin-off of his most famous phrase the artist received in a very entertaining format
31:21Stars that were seducing everyone with their video clips at the time faces like grace jones debbie
31:27Harry and mark jacobs paraded through the show
31:30Although it only had five episodes
31:32The show became a television reference because it brought those who would later be remembered as a generation of creators together
31:42It was also the window that shone lights on the entire underground art scene and trend-setting nightclubs
31:48Like parachute disco and pyramid club in the east village
31:52During the early 80s warhol's colorful art logos and references to one of the most prosperous times in u.s
31:59History could be found everywhere
32:02His appearance on the show love boat and on the satirical saturday night live were memorable
32:08There the writers highlighted his obsession with physical care and beauty treatments
32:14While warhol philosophized he left another famous phrase behind for future generations
32:20Death means a lot of money, honey
32:23And death can really make you look like a star
32:26While one of the off-screen personnel simultaneously did his makeup
32:30The artist was not afraid of parody or ridicule because he always knew how to capture everyone's attention
32:38He democratized art and transformed simple objects into million-dollar pieces this caused love and hatred at the same time
32:46What had been the reason for mockery for many years had now become the reason why he stood out
32:51And why he was seen as an eccentric figure almost as if he had just arrived on a special aircraft
32:57His increasingly whitening skin color his platinum colored hair and the countless number of plastic surgeries
33:04He underwent to correct the shape of his nose eventually turned him into perhaps what he always wanted to be
33:10just another plastic product
33:12Actually, I wanted really really to be a tap dancer and I should have stuck with it
33:18So great. Is anyone who'll tell us the answer says secret. Um, oh, it's a secret
33:24He was obsessed with vanity and feared the passage of time
33:28His fixation with hair loss was famous
33:31He began to go bald at the age of 20 and that's why he wore wigs
33:36He dreaded the thought of aging and that might have led him to create an art that would always keep him young
33:42And what is your definition of pop?
33:46Uh, well i'm gonna give you a funny I always think it's just being a dad
33:53Oh, they call me pops around here, it's pop art. Oh, no just because i'm so old
34:04He admired beauty youth and paid tribute to them through an idealized aesthetic
34:09Which froze the passage of time in his works of art as well as in his photographs
34:14Who do you think are the hottest young kids around now?
34:17um
34:18well the other day we were at
34:20someplace and
34:22I photographed this kid thinking he was a model and it was john kennedy and I thought he was great
34:27Like everything else in his life during that time. He felt empowered
34:31And knowledgeable enough to perfectly blend the trivial with the academic
34:36The wealthy with the poor and the mundane with the sacred
34:39He knew how to get people talking and that's how he discovered a new ally in technology
34:45To continue selling his works of art like hot cakes
34:52So
35:10In 1985 he got his hands on his first personal computer the amiga 1000 from the american technology company commodore international
35:18Warhol managed to become their official ambassador and he decided to embark on the conquest of digital art
35:25Warhol performed at new york's lincoln center along with his friend debbie harry the vocalist from the group blondie
35:31To promote the amiga 1000's new drawing software pro paint
35:37His work was ahead of its time
35:40Today some digital artists believe that if warhol was still alive
35:44He would still be trailblazing in the art world
35:47Back in the 80s painters wouldn't touch computers. Uh, so to know that warhol had the the
35:52The bravery and the courage to go into this format and really see what would happen
35:58Warhol brought pieces like botticelli's venus his well-known mega can of campbell's soup
36:04And flowers which were also part of his signature style into digital formats
36:09I should have still been painting it. That would have been a better thing. Really? Yeah
36:14I think somebody can just
36:16Be like a store and they just come in and ask you for a can of soup and you just
36:20That was just the easiest way to do something
36:25I guess everybody paints the same picture over and over again anyway, so
36:29So you could have stuck with the soup tins and the brillo boxes, well just a soup can
36:34So you could have stuck with the soup tins and the brillo boxes, well just a soup can
36:40What was the interest to you then in that campbell's soup tin? What gave you the idea of doing that?
36:45Oh, I used to eat it every day. I still do this now
36:53The university he attended decided to rummage through the artist's old files
36:57And managed to extract the designs he had worked on for hours on their computers
37:05It was recently discovered that warhol turned down the offer of a young man who insistently called his office to offer him another personal computer
37:14This young man was none other than steve jobs who wanted to promote his new computer the macintosh
37:22The processor was a little faster but offered a very basic gray scale
37:26That's why warhol decided to continue working with his amiga 1000
37:31Warhol later decided to abandon working on the software and started a new series that marks the end of a golden era
37:37The artist received a phone call from art magnate alexander lowlas
37:42He had been one of the first gallery owners to allow him to exhibit solo
37:47And he once again explored themes related to his childhood
37:52Lowlis then commissioned a series of pieces to be exhibited right in front of leonardo da vinci's latest work
37:58Right in front of leonardo da vinci's last supper in milan
38:03Warhol regularly attended religious services at the saint vincent ferrer roman church in manhattan's upper east side
38:11During the holiday season he would volunteer to help those in need
38:15That tradition along with the rumor that he was still a virgin in the 80s placed him at the altar as a rebellious saint
38:23Have you ever been in love?
38:26No, no
38:28Does that make you sad? Uh, no, I don't know. I'm just it's just great to be missing
38:34Because I remember right but again apart the books you did a that you're not a great believer in love
38:39um
38:40not after 15
38:43It was a purity that was questioned because of the lifestyle he led in his workshop and his late night partying
38:49So
38:54Love was elusive for warhol
38:56His obsession with the writer truman capote was well known
39:00He commented that andy had followed him and observed him from afar in front of his house before meeting him
39:06Then for years they maintained a relationship of friends and enemies
39:11Their relationship was more of a rumor and open secret than a proven fact such as their weakness for their models
39:18Where else could he go?
39:20Warhol had already achieved almost everything a name commercial success and effectively transforming the art industry
39:27Which was not measured in dollars, but instead in warhols per year
39:32All forms of media and formats were his he experimented with the new and with the forgotten
39:37But he always left a mark on everything he touched
39:41With his irreverence and pop art. He taught future generations to lose their astonishment
39:47From the start he knew that a stain could be sold in the market for millions if its author knew how to sell it
39:56Nine months before his sudden death as if he had received a message
39:59He set out to create what would be one of his last and perhaps most remembered series
40:06He left aside the portraits of elvis marilyn and other great stars and decided to pose in front of a camera in the most
40:13honest way
40:17Because he represents it and it's one of the first self-portraits that warhol makes
40:23it's very important in his work because
40:27It's an image that is repeated several times which is one of the central themes of his work
40:36The camera captured him stiff smiling with his platinum hair all over the place and also very reflective
40:43Hundreds of versions of the same man non-stop repetition with different colors and nuances
40:50Maybe they were the photos of someone who knew he would never be forgotten
40:54His greatest accomplishment was being able to make everyday life something worthy of admiring in a museum
41:00A motive with which he was able to scandalize and at the same time speak of naturality food
41:07luxury money
41:09aspirations dreams and frustrations
41:13All these issues have followed mankind since the beginning of time
41:19Thanks to the saturation of information circulating in the media and social networks they now seem normal but back then it wasn't common
41:30Just as death was one of his recurring themes both in paintings photographs and anecdotes
41:35His death quick and unexpected ended up thrusting him into eternal fame
41:41At the age of 58 warhol died in new york after a complication during an operation to remove his gallbladder
41:50On february 22nd 1987 his heart stopped beating his friend yoko ono shared some words at his funeral
41:58His body was buried in st. John the baptist byzantine catholic cemetery in bethel park just outside of pittsburgh
42:06His story his passion for celebrities and fame made him a star that still shines today
42:13And I start the bidding here at six million dollars a minute six twelve million metallics already. Thank you
42:20That's a good bit twelve million dollars five
42:23million
42:24four hundred thousand dollars selling now
42:28One two three. Sorry, sir. Thank you
42:31One two three, sorry, sir. Thank you
42:34Desire to have great things
42:37Will make people
42:39Step up, you know and pay six million dollars for this object and pay
42:4440 million dollars or above for this because they know that they are unique
42:5030 years after his death warhol continues surprising critics and admirers of his work
42:56No one doubts that his name is part of art history
43:00With its particular splendor with its colors with his genius that illuminated and blinded but always stood out
43:09Andy warhol fluorescent
43:29So

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