SUV Superbuild | show | 2018 | Official Trailer
A ten-part series that dives deep into the rich history behind these machines, the unique design challenges they face, a | dHNfME0ydlh2WjlSQ2s
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00:00The DNA is all about adventure.
00:11We are exploring a new field, the super SUV.
00:14SUV or super SUV is polarized.
00:17You may have purists that say, oh, this is not the right car.
00:20And you may have a lot of people that say, oh, that's really a good idea.
00:24Let's go for it.
00:29SUVs used to be trucks, were workhorses, were things that regular people drove and worked on
00:35and maybe had on a farm and used as a tractor.
00:40If you look at the acronym SUV, Sport Utility Vehicle, clearly we're focused on the S.
00:45Putting dreams on driveways.
00:47This is uncharted territory.
00:50The Cayenne changed.
00:54A lot of numbers are backgrounds of British farming, British industry, also the military.
01:00Suburban has kind of followed the history of America.
01:05The Stenril.
01:06The Stenril will send the message that our time is back.
01:10That is very unique. We pride ourselves on our craftsmanship.
01:16My first memory of a new car was riding around in a 1962 Samba bus.
01:21In fact, I've got a picture of one of those.
01:23There's the family, there's me, that dark-haired kid in the middle, but that's my family.
01:28And that was our van.
01:33If we don't take the right decision, it will be extremely easy to destroy the incredible thing that has been done so far.
01:41Jaguar's in a tenuous position. They can't make a mistake.
01:46We also have many families that own a Chica's and would never give it up for anything.
01:52Well, here at Centro Stile, we're working on the future.
01:54We have the crystal ball here. We know what the automotive future looks like.
02:01It's not only a factory, but it's something which is producing things.
02:06Every 87 seconds, a vehicle passes by and the guys move on to the next one.
02:10So, 24-hour continuous operation.
02:13We've got more than 800 robots down in the plant.
02:15We need somebody that can program them, somebody that can maintain them and take care of them.
02:21The manufacturing industry is very important for Ava, especially automotive manufacturing.
02:27We're building the future. We're building the future for Chattanooga.
02:29We're building the future for ourselves and our families.
02:31We're building the future for Volkswagen America.
02:34The father was here, the son is here, and even the grandson, Mingo, started to work here in the factory.
02:41My son works here. He's been here about two years.
02:43It's pretty exciting. It's been fun to watch him grow and know the things he knows.
02:50He choked me up.
02:54A lot of people are married here. Actually, my husband works here also.
02:57We work together. Sometimes I dream about him.
03:00So, you know, it's like he never goes away. It's like mildew. He grows on you.
03:07John's my brother. Also, one of my many bosses that I have.
03:11It can be quite fun. I'm the younger one of the team.
03:14Obviously, the better looking. It's good. Good family connection.
03:21Manufacturing is fundamental to the American dream.
03:25It makes me smile because, you know, bring it on.
03:29Be warned, we've been doing it for a long time.
03:31That doesn't mean to say we sit on our laurels.
03:35But you better be good to compete with us.
03:39We're up there to win. We're up there to win.