The company will be replacing fossil fuels in its bricks with more expensive renewable and recycled plastics.
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00:00Lego is set to build a greener future.
00:02The company will be replacing fossil
00:05fuels in its bricks with more expensive,
00:07renewable and recycled plastic,
00:10aiming for full sustainability by 2032.
00:13Despite higher production costs,
00:15Lego so a 26% profit increase in
00:18the first half of this year,
00:20driven by a 14% rise in sales.
00:23The company is absorbing these
00:25costs to boost the supply of
00:26sustainable materials aligning with
00:29its commitment to environmental
00:30responsibility amidst the cheaper
00:32availability of traditional plastics.