Niche down on social media
The idea of niching down on something isn’t a new one. It’s the best thing to do when you’re in business. However, I think it’s also valid when It comes to the social media platforms you use.
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Post: https://macjunky.com/post/niche-down-on-social-media
Newsletter: https://macjunky.com/newsletter
Contact: https://macjunky.com/contact
#apple #mac #consulting #coaching #training #business #tech #technology #minimalism #simplicity
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TechTranscript
00:00Many would argue that niching down on one particular topic when you're running your business is the best thing to do.
00:09Another say being a generalist often is better because you can offer different things to your clients.
00:17Now there I would say there's pluses and minus on both sides.
00:23If you niche down you know who you're speaking to you know who your client is.
00:29So the traffic would be more and you would get more clients.
00:34You can it's argued that you can charge more.
00:37If you're a generalist you can make your clients happy but all your marketing materials and everything are all over the place.
00:48So you're basically trying to fish in a massive pool of people and no one really knows what you're talking about.
00:58But again there are pluses and minus to both.
01:01And in the past couple of weeks I've been back and forth as to what I should be doing on social media.
01:14And a lot of people talk about niching down on your business but no one really talks about niching down on your social media.
01:22And what do I mean by that?
01:24Well there are many different social medias Twitter LinkedIn Instagram TikTok blah blah blah Snapchat.
01:33But you've got to kind of go where your where your clients are.
01:38You can't just go and use all of them.
01:40And the problem is that I got hair in my eye.
01:43The problem is that you I've been testing out whether I should be on all social media platforms.
01:53Now again it could be good because the more platforms you're on the more people that come to you.
02:04However I find a problem with that.
02:06I found the problem with that.
02:07I find a problem with that in the sense that when you are on social media you should be interacting with other people.
02:17So if you're on loads of different platforms when do you have the time.
02:22When do I have the time to communicate and interact with all of them.
02:30So my idea of niching down on social media is not something that I've come up with.
02:36I've heard this from other people.
02:38But again there's there's pros and cons for both.
02:42The two social media platforms that I'm constantly using a Twitter because I find fantastic people to converse with there and LinkedIn because that's where all the all my clientele are.
02:56They're not on TikTok.
02:58They're not obviously on Snapchat.
03:00They're not on Instagram.
03:02They're not on all these other platforms.
03:06My idea of going to loads of platforms and I again I don't think that's a bad idea because I was told to do that.
03:14I think it would work for certain types of businesses.
03:19But if you're a coach and a consultant looking for other coaches and consultants to be your clients.
03:25I don't think that's a great idea because let's just let's put it this way.
03:31People who go on LinkedIn are specifically going there for work right people who are on TikTok and Instagram.
03:39They're looking for instant gratification.
03:43Why did I not say that properly?
03:45So they kind of constantly scrolling.
03:47They're not going there for work.
03:49So to waste my time.
03:52Posting to all sorts of platforms.
03:56I'm just wasting my time.
03:59And the whole point of tech minimalism to get rid of tech and for the past two or three weeks.
04:04I've been adding tech and it's giving me headaches is giving me anxiety.
04:10Not because of the likes or anything anxiety in the sense that I'm wasting too much time on these other platforms where I could be focusing and niching down on the platforms that I truly believe do work and work way better for me than all the other platforms.
04:28So niching down on certain platforms social media platforms is actually I think a good idea.
04:35So again, I'm still playing with this.
04:39I'm going to stick it out for another week or so then it'll be a month.
04:44But I think I'm kind of leaning towards just going on the social platforms that you're comfortable with that.
04:53You can give your time to and that and the ones that where your clients are.
04:59So it's kind of pointless going everywhere.
05:01How do you feel about this?
05:03What do you think about this would be interesting to know?
05:05Let me know.
05:06Anyway, have a great day.
05:08Keep it simple, which I'm trying to with my social media and I'll see you in the next video.
05:15Ciao.
05:16Bye.