Boost Your Site’s Traffic with This Homepage SEO Guide!

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In this comprehensive video guide, we will cover:   How to optimize your homepage for maximum visibility  Key elements that search engines prioritize on a homepage ⚙️ Leveraging Rank Math SEO to enhance your homepage SEO  Tips for improving user experience and engagement ✨ And much more…  Visit: https://cookout-menu.info

Transcript

00:00Your homepage is the digital storefront to your business, and optimising it for SEO

00:05is crucial. Not only for making it look how you want it to look on the search engines,

00:09but also for your audience to get to know your business better.

00:12Tell me if this is familiar to you. You saw an ad, maybe from Facebook,

00:17and you purchased the product for a specific purpose. But when you search for the company,

00:21you realise that they provide a lot more products and services that you need.

00:25And that realisation starts with the homepage. So in this video,

00:30let's break down the essential steps to make your homepage SEO and human-friendly. Let's go.

00:38Hey, it's Jack from RankMath, the one tool that brings you easy to use

00:42SEO and AI tools, and this channel provides you with tips,

00:46tricks and tutorials to grow your search traffic. So if you're new to us, subscribe.

00:50Now, it doesn't matter if your homepage is a static page that looks amazing,

00:54or one that looks like a blog role. Either way, you will be able to optimise your homepage for

00:59SEO. So even if your site is running on Shopify, Framer or whatever, this information is for you.

01:06So if you're ready, let's get started with the first optimisation.

01:11Normally when we think about optimising the meta title of our homepage,

01:15particularly the most prominent feature on the search engine results,

01:18we would think about optimising just the brand name, right? But check this out.

01:23If we search for an important keyword for RankMath, which is

01:26Best Free WordPress SEO Tools, you will find us on the first page.

01:31And that's because we have optimised the meta title of our homepage with this.

01:35Now, that section after your brand name is normally meant for the slogan. So if you already

01:40have an established slogan, don't worry. You have the rest of the homepage to optimise for keywords.

01:46However, if the slogan is flexible, then we recommend that you brainstorm some keyword

01:51ideas you think will drive sales, get attention or whatever the focus of your website is.

01:56And then you want to validate if there are people searching for those keywords

01:59on keyword research tools like Google Keyword Planner, WordStream, Ahrefs, etc.

02:04And after that, pick the one that has the most search volume that aligns with your business.

02:09If you need a tutorial on keyword research, you can check out this video.

02:12And if you need free keyword research tools, you can check out this video.

02:16Links are in the description. Hope they help.

02:18Now, to optimise the meta title and description of your homepage,

02:21it depends if your homepage is a blog role or a specific page.

02:25You can hover over settings, and check out the reading settings.

02:29If your homepage displays your latest posts, such as something like this.

02:33As a RankMath user, you can optimise the meta title and descriptions

02:37by visiting RankMath's titles and meta, click on homepage,

02:41and you can customise the homepage title as well as the description accordingly.

02:46For example, the brand of this site is Smoking Meats.

02:49This is the result of the site name variable.

02:51And you want to add a separator that looks like this.

02:55And the slogan will be The Ultimate BBQ Experience.

02:59I will explain where RankMath gets this information in a while,

03:02but for now, you can optimise your meta description as well.

03:05For example, Elevate Your Outdoor Cooking with Smoking Meats.

03:09You see, once again, we optimised our brand name in the meta description,

03:13and we have included an important keyword, outdoor cooking.

03:16And then, check out our top rated BBQ grills, which is another important keyword.

03:22Ideal for smoking, grilling, and searing.

03:25You see, we have included many relevant keywords in the meta description,

03:29and the key is to be natural.

03:31Do not stuff keywords in the meta description.

03:34And most importantly, the description should thoroughly explain

03:37what your company is about and what it offers.

03:40Anyway, these variables are taking information from your site settings.

03:44Under Settings, and General, these are the information added to the meta title.

03:50Now, if instead, you've assigned a page as your homepage,

03:53under the reading settings, let's say that I've created a page called Homepage,

03:58and I've assigned it as the homepage, and let's save changes.

04:02In that case, you will need to customise the meta title and description

04:06directly from the assigned page.

04:08As you visit the list of pages on your site, you can find the assigned homepage here.

04:13Click on Edit, go to the Rank Maths tab, click on Edit Stipit,

04:18and from here, you can edit the meta title and description accordingly.

04:22Similarly, I would add the site title variable,

04:26have a separator, and add the site description.

04:30And as for the meta description, I would add the same.

04:34As you close this, and save changes, your meta title and description will now be optimised.

04:40If you're not sure what keywords to focus on for your homepage,

04:45simply leverage on your biggest competitor.

04:47For example, if Rank Math is your biggest competitor, simply copy their homepage URL,

04:53and then you want to search for Rank Math SEO Analyzer, and visit this tool.

04:58It is a free tool to use.

05:00We have left a link to this page in the description as well.

05:03And then you want to pop the URL in this field and click Analyse.

05:07In a few seconds, you will get a report.

05:10And right here, the common keywords,

05:12these are the keywords you should focus on optimising for your homepage to beat your competitor.

05:18Give the tool a try, I'm pretty sure you'll find it useful.

05:22Now this is the most basic SEO principle any website owners need to follow.

05:26It doesn't matter if you're writing a blog,

05:28creating service pages, or optimising your homepage,

05:31proper heading hierarchy needs to be followed.

05:34Every page on your website, including your homepage, can only have one H1 heading tag.

05:40On WordPress, the page title will be H1, so you don't want to leave it as Homepage.

05:45You want to optimise it the same way it appears in the meta title.

05:49And then any titles you add after that should be H2s.

05:53Now H2s will allow readers or site visitors to understand the hierarchy of the page,

05:58but they help expand the main topic which is H1.

06:01And if you want to further describe a H2 heading and separate your content into sections,

06:06you would use H3, such as something like this.

06:10So if you want to see the overall hierarchy of your homepage,

06:13bring your mouse over to this document overview, click on it, select Outline,

06:18it will show you the hierarchy of your page.

06:20As I've shown you earlier, H2s will explain the H1, which is the title of your page,

06:26and then these H3 heading tags will further explain this H2 heading.

06:31Never use a H3 without a H2, or have a H4 without a H3, you have to follow the hierarchy.

06:38For example, this looks like a nice place to add a heading, and if I put this as H6,

06:43in the outline it will show you that there is an incorrect heading level.

06:47So you have to respect the heading hierarchy.

06:49Now again, if you don't know what H2 heading tags to use for your business,

06:54do you remember we used RankMath's SEO Analyzer earlier on Your Biggest Competitor?

06:58There is this section called H2 Headings,

07:01where it will tell you what headings your competitors has used,

07:04and from here you can have a better idea on what heading you should optimise for your business.

07:11Now having a brandable logo on your homepage as well as the favicon is a no-brainer.

07:16It is a must-have if you want your business to stand out.

07:19For example, would you want your customers to search for your site and find this?

07:24It is unprofessional, right?

07:26And it is screaming, do not trust this business, it is sketchy.

07:30Or if someone visits the homepage, and the logo is just a text link,

07:35it shows no effort in branding and differentiation.

07:38And what does that say about your business?

07:41I can only think about the negative things.

07:43Nowadays, it is so easy to get a nice looking logo for your business.

07:47Simply search for the keyword, AI Logo Designer,

07:50and you will find some tools and services that will get the job done.

07:53And once you have a nice looking logo, here is where you will place them.

07:57Now every WordPress theme works differently.

08:00But for most themes, you can visit the theme customiser by hovering over Appearance,

08:05and select Customise.

08:07And in the theme editor, you will need to find something called Site Identity.

08:11And from here, you can add the favicon so that your logo will appear on both the browser tab,

08:17and on the search results.

08:20And then, you will also want to add your logo in the header.

08:23For the currently installed theme, it will be in the header.

08:26I'll click on the logo, and add the site logo here.

08:30Now your favicon can be different from the logo you add here.

08:34But it is really up to you.

08:35I'll adjust the size, and save changes.

08:39Now one more place to add your site logo, and it is on RankMath.

08:43Because if your site logo were to appear anywhere on the search results page,

08:47it would look like this.

08:49Anyway, back to the site, let's head over to RankMath's dashboard.

08:53If you have not gone through the setup wizard,

08:56we highly recommend that you do so because one of the steps would ask for your site logo.

09:00But if you have gone through that, and you want to change the site logo,

09:04then visit the titles and meta, and under Local SEO,

09:08scroll down a little, and you will see the logo section.

09:12Where it recommends having a squared image, with a minimum dimension of 112 pixels on each side.

09:20It will be really tempting to add as many internal links from your homepage

09:24to every page of your website to spread out the link equity.

09:27There is a high chance that your homepage will have the most back links.

09:30Now if your site is small, there is no issue.

09:33But what if your site has hundreds or thousands of pages?

09:36It just doesn't make sense to add all the links on your homepage.

09:40So don't overload your homepage, header menu or footer with too many links.

09:45Keep them focused on what you want your audience to do.

09:48If your site offers one or two products or services, much like RankMath,

09:52you would keep it focused on your offerings.

09:55We offer an SEO plugin.

09:57We have an integrated AI tool called Content AI.

10:00We show the pricing for both the products.

10:02We offer free tools as well.

10:04Here's where you will get support.

10:06And this is for existing customers to log into their account.

10:10All these are internal links,

10:12which means that they link back to a page on the same website.

10:15You see, all these make sense, right?

10:18The key is to understand the needs and wants of your new and existing customers.

10:23Now at the top of the page, which is the hero section,

10:25you will have a clear call to action to tell your new site visitors what to do.

10:30For us, you can download RankMath plugin for free.

10:32You can try the demo here.

10:34What to add here depends on the focus of your business.

10:38What is the main thing you want your site visitors to do?

10:41And then as you scroll through the page,

10:43you don't want to cram as much information onto the page.

10:47Only the important ones.

10:49For example, RankMath has many different features,

10:51but we do not add all of them here.

10:54We place a link to another page that lists the full features.

10:58And as you scroll down further,

11:00we share with you some important features.

11:02And right here, notice this call to action button?

11:06This links to the same page that lists all the features.

11:10Take note of this link at the bottom left.

11:12As I hover over the call to action button,

11:14you can see that it links to the same page.

11:17So the links on this homepage are very focused.

11:20It leads the visitors to one focused page.

11:22And as you scroll down further, if a site visitor decides to get RankMath Pro,

11:27they can check out the pricing page.

11:29If not, they can download the free version of the plugin.

11:32And then at the footer,

11:34this is where you will place internal links to other important pages of your site.

11:38Like your recommended links,

11:40your important guides on how your product works,

11:43links to your company's pages,

11:44about your brands,

11:46and other pages your site visitors may find useful.

11:51Social proof can be in a form of reviews from satisfied customers.

11:55It can be icons from clients or companies you have worked with.

11:58It can be customer reviews from third-party sites like Trustpilot,

12:02media mentions,

12:03industry awards or certificates,

12:05and influencer endorsements.

12:07And having these social proofs on your homepage can positively contribute to the experience,

12:12expertise,

12:13authoritativeness,

12:14and trustworthiness,

12:15EEAT,

12:16which are crucial components to Google's search quality guidelines.

12:19So if you have the slightest form of endorsement from your customers

12:23or some authority figure in your niche,

12:25you want to add them to your homepage.

12:27Now just a hint,

12:28if your business or site is new,

12:30whenever you have a customer,

12:32ask them to leave a review for your business.

12:34And if you want to ease their troubles of coming up with a review,

12:38use this.

12:39On RankMath's dashboard,

12:40make sure that the content AI module is toggled on,

12:43and then you want to visit the content AI module.

12:46Search for testimonial,

12:47and you will find a tool here.

12:49Click on it.

12:50Now add the name of your product or service.

12:53Ask what your customer likes about your product or service,

12:56and you can help them fill this up.

12:58If your customers have any negative things to say about your product,

13:01you can add them here to have a balanced view.

13:03Add a focus keyword if you have any.

13:05Select an appropriate audience.

13:07Add a tone.

13:08This depends on your customer's tone of voice.

13:11Select a length.

13:12The short option will generate 1-2 sentences.

13:14The medium option will generate 3-4 sentences.

13:17And the long option will generate more than 5 sentences.

13:21Now select a language.

13:22There are over 28 languages and more will be added.

13:25Select the number of outputs.

13:27And hit generate.

13:29In a few seconds,

13:30show this to your customer and ask for approval to use it.

13:35Just like any blog post or pages,

13:37it will be plain boring if it is just text.

13:40So try to include images or even videos whenever possible.

13:44Like describing the features of your product or service.

13:47Giving a demonstration of your product.

13:50Explaining what your business is about.

13:52And it is always nice to have images of people who left a testimonial for your business.

13:57And the thing is,

13:58whenever you add an image on your page,

14:01you want to make sure to visit the image settings

14:03and add an alternative text or in short,

14:06the alt text for your image.

14:08This is to describe what your image is about.

14:11This not only enhances the browsing experience of the visually impaired,

14:14but also for people who do not have proper internet connection.

14:18And if you need help describing the image,

14:20you can always rely on Content AI to write it for you.

14:24Simply click on generate alt,

14:26and a description will be generated for you.

14:31Now, user experience is a very broad topic.

14:34It can be improving your site speed,

14:36reducing intrusive marketing and animations.

14:38It can be mobile optimisation,

14:40better navigation, etc.

14:43So we will tackle them one at a time,

14:45starting with mobile optimisation.

14:48Nowadays, everyone visits a website with their mobile phones.

14:51So if your website is not mobile optimised,

14:54there is a high likelihood that people will leave your site immediately

14:57without checking its content.

14:59So to check if your homepage is mobile friendly,

15:02feel free to visit this page.

15:04This is the link.

15:05We have left the same in the description.

15:07Now simply copy and paste your homepage URL here,

15:11and click on analyse.

15:13And in a while, you will know if your site is mobile friendly or not.

15:17There is no excuse not to have a mobile friendly website these days

15:21because there are vast tools like modern WordPress themes

15:24that are mobile friendly by default.

15:26But anyway, talking about intrusive marketing.

15:29I don't know about you,

15:31but I personally dislike sites that use pop-ups like this

15:35that hijack your attention.

15:36It used to work, but it is getting annoying nowadays.

15:39And what about sites that place almost 30% of the screen with advertisements,

15:44especially on their homepage?

15:46I would like to hear your opinion on this.

15:48Do you personally like these types of marketing in this day and age?

15:52Let me know in the comments.

15:53Anyway, as we are moving towards the future,

15:56we will see more and more sites having clean animations and motion graphics,

16:00like WP Rocket.

16:02As you can see, these animations clearly help with communicating its product offerings.

16:07And sites like Dropbox that gives a wow factor

16:10and communicates their features with every scroll.

16:14So animations, when used properly, can elevate the user experience.

16:20Now if your site is built for the purpose of allowing people to search for something,

16:24such as a site like Property Guru,

16:26where people need to find available house to buy or rent,

16:29then it will make sense to add a search function to your homepage.

16:33Or if your site is like Amazon where you sell lots of different products,

16:37it will make sense to have a search bar as well.

16:40With it, people can find what they need quicker,

16:43and this will help improve the user experience.

16:46And finally, when talking about improving site speed,

16:49it is a big topic on its own,

16:51and we have provided quite a few unique tips to help you out.

16:54Feel free to check out this video right here.

16:55The link is in the description.

16:57So these are the homepage SEO you should implement.

17:00And of course, after the implementation,

17:02you should run your homepage through RankMath's SEO Analyzer,

17:06and it will provide you with more optimization tips

17:09to make sure that your homepage is well optimized for SEO.

17:12Oh, and some additional tips.

17:14Try to build backlinks to your homepage,

17:17as this will help improve the site's EEAT.

17:20If you need help building backlinks,

17:21check out this video right here.

17:23And if you have troubles writing your homepage copy,

17:25chat with our RankBot under the Content AI module,

17:28and it will be able to write them for you.

17:31Use your target to have at least 400 words worth of quality content on your homepage

17:36to describe what your website or business is about.

17:39Anyway, if you find this video helpful,

17:41how about helping us out by smashing that thumbs up.

17:43And if you haven't subscribed to us,

17:45do so because we are all about helping you grow your search traffic.

17:48This is Jack from RankMath.

17:50I'll see you in the next video.

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