Magherafelt entrepreneur Aisling Bremner founded local sustainable outerwear brand Wild & Free after becoming ‘professionally burnt out and at a crossroads’ and dreaming of her own business
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LifestyleTranscript
00:00I'm Aisling Bremner, founder of Wild & Free.
00:03Wild & Free designs versatile luxury outerwear for every day,
00:07and we're on a mission to get people outdoors to help mind their mental health
00:10and to feel more joy and more alive in life.
00:13Alongside my husband Robbie and inspired by days at the coast
00:16and in the great outdoors with our three children, Patty, Katie and Jack.
00:21In 2023, we launched Wild & Free and have just celebrated our first birthday.
00:26With over 20 years in brand marketing,
00:28I've had the great privilege in my career of building many global and national brands.
00:32But through COVID, I felt burnout, a feeling of stuckness in life,
00:36and I had a deep longing to create something that reflected my own passions
00:41and a brand that could do good and really make an impact on people's lives.
00:46That's when Wild & Free was born.
00:47A brand that embodies the need to live life in their own terms,
00:50to truly feel alive in this short life of ours
00:53and embrace the outdoors as a powerful source of wellness.
00:57Our signature product, The Cove, has truly captured the hearts of our customers.
01:02It's a versatile two-in-one, cozy, luxury raincoat and changing rug
01:07made from recycled materials,
01:09fully waterproof and designed with both style and functionality in mind.
01:13People are wearing it for everything from rainy day dog walks and school runs
01:17to see swims and watching matches in the cold and rain.
01:21But building a business like this isn't without its challenges,
01:24especially when you're wearing so many hats.
01:27From product development to marketing, customer service to logistics,
01:30it's a constant juggle.
01:32Yet seeing our vision come to life and hearing how much people love The Cove
01:35makes it all so worthwhile.
01:37Design and quality are paramount to us,
01:39which is why we take our time with product development
01:42to create timeless pieces that people can have for a lifetime.
01:45We're committed to creating stylish, versatile, high-performing outerwear
01:49delivered everyday luxury at a price that makes sense
01:53without compromising on quality or functionality.
01:56We have big ambitions to put this local brand on the market.
01:59Our products are already loved by customers across the UK, Ireland
02:02and even as far away as America and Australia.
02:05It's incredibly exciting to see this little brand from Northern Ireland making waves.
02:10At Wild and Free, we're not just about creating outerwear.
02:12We're passionate about sustainability, well-being
02:15and building connected communities.
02:17These values are at the core of everything we do
02:19from the recycled materials we use to the community initiatives we support.
02:23This is more than just a business to us.
02:25It's a way of life.
02:27And for us, this is just the beginning.