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NewsTranscript
00:00FANS REACT TO WORLD NEW BARBIE THEMED FLIP PHONE, FULL CIRCLE, SAY HI BARBIE LIKE IT'S
00:18THE 90'S.
00:19HI BARBIE, YOUR NEW FLIP PHONE HAS ARRIVED.
00:23In a totally full circle moment, Human Mobile Devices HMD has teamed up with Mattel to launch
00:31the HMD Barbie phone.
00:33A retro flip phone designed for less browsing and more fun transporting users back to the
00:38simpler days before smartphones came along.
00:42The nostalgic new device, designed in the iconic shade of Barbie pink, features the
00:47ability to call and text without social media apps, making it the dream phone for anyone
00:53needing a smartphone break.
00:56Users will soon be able to call up their besties on the cute pint-sized flip phone, which even
01:01greets you with a Hi Barbie voice message when you turn it on.
01:05Its features include a hot pink keypad, which has hidden palm tree, heart and flamingo designs
01:12that light up in the dark.
01:14Plus, it brings back replaceable covers, as the phone comes with two alternative cases.
01:20The vibrant swells of the 1992's iconic, totally hair Barbie doll and a vintage shooting heart
01:27design.
01:28As if that wasn't enough excitement, the flip phone also comes with a beaded phone strap
01:34that can be decorated with iconic Barbie phone charms, including a tiny roller skate and
01:40a Barbie doll-sized ice cream.
01:43Users can choose from a selection of dazzling stick-on gems and retro vintage Barbie stickers
01:48to add even more embellishments.
01:50The way we've gone full circle here with cell phones is wild, one user wrote on ex-formerly
01:56Twitter after hearing the news.
01:58In our fast-paced digital world, it can often feel like the online buzz never stops.
02:04HMD's global chief marketing officer, Lars Silberbauer said in a press release, this
02:10phone encourages you to ditch your smartphone in times when you just want less browsing
02:15and more fun, all with the help of a true cultural icon, Barbie.
02:20Silberbauer continued, Barbie is as popular as she's ever been.
02:25And feature phones are continuing to go from strength to strength, we're bringing two brilliant
02:29things together.
02:31We cannot wait for people to get their hands on the device and take a holiday from their
02:35smartphone.
02:37The US version of the HMD Barbie phone is $129 and works on AT&T, T-Mobile and Verizon
02:46wireless networks.
02:47It will officially arrive on October 1, 2024, with pre-orders beginning on HMD.
02:55Comcept on 23.