North Carolina Sports Betting Trends: Summer Analysis
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00:00North Carolina, and I know, Jim, the numbers were down for them during the summer, but
00:10that's not unusual, at least for me, for a lot of different places, especially until
00:13football comes back.
00:15And so I think that'll be the case for them too.
00:17Yeah.
00:18And, you know, to your point, despite the handle in North Carolina dropping in July,
00:23which we do see typically across the country, comparatively, month to month, they did post
00:31a boost in revenue.
00:33So the sportsbooks are winning, the state is collecting that tax revenue.
00:38So for the sportsbooks in the state, it's been a positive trend from June to July.
00:44And one of the things that stuck out to me was this 12% hold, I believe it was about
00:4812.3, 12.4%.
00:51And typically what we've seen over the years since 2018, those early years after sports
00:58betting started to become legalized across multiple states, was that hold percentage
01:03was around 6, 7, 8%, but what we've seen, Craig, and what we've talked about a bunch
01:08with, especially with these parlays, the sportsbooks are winning 18, 19, 20% sometimes every month
01:16just on those parlays alone.
01:17So that's boosting their overall hold, boosting their overall revenue, and then in turn, boosting
01:23the tax revenue for the state.
01:26So I think what we're seeing in North Carolina, you know, just a handful of months in, five
01:31months in, six months in there, but in other states too, we're seeing that win percentage
01:37for the sportsbooks increase.
01:39So I'm definitely interested to see how that trend keeps moving as we get into football
01:45season and people get excited to start ramping up betting again with the most popular thing
01:52on the sports betting menu.