What does selling burgers have to do with news reports from 2016? Here's the real reason McDonald's got rid of Ronald. Check it out right here.
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00:00The year 2016 brought some bad press to clowns everywhere, including McDonald's lovable clown
00:07Ronald McDonald. Clowns were chasing motorists with knives and even lurking around schools.
00:13McDonald's spokeswoman Terri Hickey explained that Ronald McDonald had to take a leave of
00:17absence because of the, quote, current climate around clown sightings. The leave of absence
00:23was just the beginning. Various watchdog groups have been criticizing Ronald's marketing of
00:27unhealthy fast food to kids for years. Representatives from Corporate Accountability International
00:33even went as far as calling him the Joe Camel of fast food. Former CEO Don Thompson's response?
00:39He doesn't eat the food, he just sells it.
00:42McDonald's has been going through a makeover to make its restaurants more appealing to
00:45adults for years. This means self-order kiosks, refreshed exteriors, and modern dining rooms.
00:52Does any of that really sound like it would gel with a red-haired clown in a yellow jumpsuit?