TikTok blamed for hit to Iceland cucumber supply |Dailymotion viral videos

TikTok blamed for hit to Iceland cucumber supply  #Dailymotionviralvideos #bbclondon #cnnnewslive #bbclive

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00:00Icelandic supermarkets have been left in a pickle after a viral TikTok trend saw an

00:05unprecedented surge in demand for cucumbers, leaving suppliers racing to keep up.

00:10It comes after social media influencers in the small Nordic country began sharing a salad recipe

00:16of grated cucumbers, sesame oil, garlic, rice vinegar and chili oil. The recipe has been such

00:23a hit that farmers in the country have been unable to keep up with spiralling demand,

00:28Iceland's Farmers' Association, the horticulturist's sales company, SFG, told BBC News.

00:35While one supermarket chain, Hagkop, questioned the link between demand and the trend,

00:40said that purchases of cucumber had more than doubled.

00:44SFG's marketing director said that as things stand farmers in Iceland are not managing to

00:49keep up with surging consumer demand, but said she hopes supply will be back to normal in a week or

00:54so. Kristin Linda Sveinsdottir said the recipe had proven to be, really popular, and other

01:01ingredients in the recipe were selling out as well. The viral trend has its roots in Canada,

01:07where TikToker Logan Moffat, dubbed, Cucumber Guy, has been sharing novel recipes using the variety.

01:15Sometimes, you just need to eat a whole cucumber, is the influencer's go-to phrase at the start of

01:20his many recipe videos. The content creator has more than 5.5 million followers and has been

01:27sharing cucumber recipes almost every day since July. The one that appears to have gripped users

01:33in Iceland uses sesame oil and rice vinegar, but sometimes Logan mixes in cream cheese,

01:39avocado, and even smoked salmon. Despite the influencer's enduring online popularity,

01:45experts in Iceland have been keen to play down his association with the ongoing shortages.

01:51Hagkópp told the BBC it is common to experience shortages in Icelandic cucumber at this time of

01:56year. While the company's food product manager, Vikneir Ørbergason, said sales of ingredients

02:03like sesame oil and some spices have doubled in his stores, he said the current shortage

02:09is not solely due to the TikTok trend.