Accommodation establishments sa Baguio City, apektado ang negosyo ngayong 'Ghost Month'
Accommodation establishments sa Baguio City, apektado ang negosyo ngayong 'Ghost Month'
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00:00A group of accommodation establishments in the city of Baguio is spreading rumors about the effect of Ghost Month on the business.
00:08We have a report. This is Ala Sungduan of PDD Cordillera.
00:12Accredited Mabuhay Accommodation Association Executive Vice President Albert Sotelo prepared the possible effect of Ghost Month on his establishment
00:22by hiring employees who will remain in their jobs for a long time.
00:27Even now, he still feels the effect of Ghost Month on his business because he still did not reach the target sales of 30%.
00:35In the Chinese culture, the Ghost Month period this year is from August 4 to September 2.
00:41And it is believed that this is not a good time for entrepreneurs.
00:45This August is even lower, so it's like it started since last month.
00:53So we're worried. Then I started networking with my group, apart from the bed and breakfast, the restaurateurs and the chefs that I know.
01:04They're experiencing something unique. This is not something they've had this low since the pandemic.
01:10It's possible that their clients are running out of money for their honeymoon period and revenge tourism.
01:16It's also possible that the tourists who avoid going to the tropical cities have joined the union.
01:22The owner of Transient House and the president of the accredited group Mabuhay Accommodation Association, Marlene Zabala,
01:30is also affected by the low sales and bookings this Ghost Month.
01:34That's also her sentiment when she's with the group.
01:38In our previous three months, our bookings were almost December.
01:45Maybe we only achieved 70%.
01:48Although what we did this August, I really approached our former coach on how we can raise the bookings.
01:58She will share what she learned from the creative targeting training with the members of the association
02:03to help them rise this Ghost Month period.
02:07Ala Sumduan for Pambansang TV in Bagong, Philippines.