Starbucks' New CEO Faces Challenges with Mobile Order Backlog and Barista Burnout
Starbucks is struggling with its mobile ordering system, causing crowded counters, long wait times, and barista overwhelm, leading to declining sales and customer dissatisfaction. The incoming CEO, Brian Niccol, is expected to prioritize fixing these problems as he takes over. Former CEO Howard Schultz and other executives have acknowledged that the mobile app has become a major issue, particularly because mobile orders, are often complex and time-consuming. The company has started making changes to address these issues, but more drastic measures may be needed to improve efficiency and reduce barista burnout.
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00:00It's Benzinga, and here's what's on the block.
00:03Starbucks is struggling with its mobile ordering system, causing crowded counters, long wait
00:07times, and barista overwhelm, leading to declining sales and customer dissatisfaction.
00:12The incoming CEO Brian Nickell is expected to prioritize fixing these problems as he
00:17takes over.
00:18Former CEO Howard Schultz and other executives have acknowledged that the mobile app has
00:22become a major issue, particularly because mobile orders are often complex and time-consuming.
00:28The company has started making changes to address these issues, but more drastic measures
00:32may be needed to improve efficiency and reduce barista burnout.
00:36For all things money, visit Benzinga.com.