A growing trend: Austrian brides buy second-hand dresses in bid to save money

CGTN Europe

More and more brides are buying second hand dresses for their wedding day, but why?   CGTN’s Johannes Pleschberger explains more: https://bit.ly/4dtl23E  #Austria #wedding #bride #dress

Transcript

00:00Just one month after saying yes, Marlene decided to list her wedding gown online, hoping to

00:07get back half of what she paid.

00:10I'm not emotionally connected to the dress, so I want to keep my husband and not the dress.

00:18For me it's easy to make maybe someone else happy with.

00:24Marlene's dress is likely to be sold in no time.

00:27The number of brides-to-be searching for pre-owned wedding gowns online has risen five-fold in

00:32the past five years, according to Austria's largest online marketplace, Wilhaben.

00:38Pre-owned bridal dresses cannot only be found online.

00:42In some Austrian bridal shops, up to two-thirds of dresses sold are second-hand.

00:48While sustainability is one part of the equation, the rising cost of living seems to be the

00:54more dominant factor.

00:56New wedding dresses start at $1,000 and usually have to be altered to fit the bride, meaning

01:02hundreds of dollars on top.

01:05More and more brides decide for a second-hand dress, because new dresses are way more expensive

01:10than the last years.

01:12Despite the cost, many women still prefer to be the only one to ever wear their wedding gown.

01:18Would you buy a second-hand bridal dress?

01:20No.

01:21For me, I would like to buy a new one, not second-hand.

01:25Why not?

01:26It doesn't matter if it's second-hand or not, does it?

01:28Maybe if I can try it on, yes.

01:31And it's not only dresses that are being resold.

01:33This year, Austrian goldsmiths are seeing a new trend towards recycled rings, with customers

01:39bringing in old jewelry to be made into wedding bands, putting brides well on the way to fulfilling

01:46the tradition to wear something old, new, borrowed and blue.

01:50Johannes Blechberger, CGTN, Vienna.

01:55www.globalonenessproject.org

01:56Transcription by ESO, translation by —

01:57Transcription by —

01:58Transcription by —

01:59Transcription by —

02:00Transcription by —

02:01Transcription by —

02:02Transcription by —

02:03Transcription by —

02:04Transcription by —

02:05Transcription by —

02:06Transcription by —

02:07Transcription by —

02:08Transcription by —

02:09Transcription by —

02:10Transcription by —

02:11Transcription by —

02:12Transcription by —

02:13Transcription by —

02:14Transcription by —

02:15Transcription by —

02:16Transcription by —

02:17Transcription by —

02:18Transcription by —

02:19Transcription by —

02:20Transcription by —

02:21Transcription by —

02:22Transcription by —

02:23Transcription by —

Transcript

Recommended