Which is the largest manufacturer of rakhi in India? Shree Rakhi, India's largest Rakhi Manufacturer & Wholesaler, with over 65 years of experience, offers a diverse range of beautifully crafted Rakhis, symbolizing the essence of sibling love and tradition.
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~PR.147~ED.148~HT.334~
#rakshabandhan2024 #indialargestrakhimanufacturer #indiarakhiwholesomesupplier #shreerakhibusinessjourney #shreerakhinetworth #shreerakhi #shreerakhikolkata #shreerakhi2024 #shreerakhi #shreerakhibusinessjourney #shreerakhiowner
~PR.147~ED.148~HT.334~
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NewsTranscript
00:00In Sanatan Dharma, sisters tie a raw thread and take a vow of protection from their brother.
00:06There are so many rakhias in the market that you can get from Rs 20 to Rs 100.
00:12But today I will introduce you to a person who started a business of crores with his family in 1962,
00:19which has spread to 700 districts of India, US, UK and Australia.
00:31Rakhi is a unique bond of brother and sister.
00:37Rakhi is a traditional thread.
00:39It has many modern rakhias, many traditional rakhias and children's rakhias.
00:46We understand all of them, give them a new form and present it in front of everyone.
00:53Sri Rakhi has been started by my mother.
00:56My mother started it 65 years ago.
00:59At that time, I was in a very small group.
01:01At that time, I was in another business, a small business, a sari fall business.
01:07I used to sell sari fall in the shop.
01:10Then this started to expand.
01:13When the rakhi business started to expand, I entered it and started working with them.
01:21After that, this work increased so much in 2-3 years that I did not get time to go home for weeks.
01:28I used to work till 2.30 in the night.
01:31I used to get up at 6 in the morning and get up and then get to work.
01:34My attachment to Rakhi was such that I could not see anything day and night.
01:39I did not get time to look at the clock.
01:41In the meantime, my mother passed away.
01:44The short time I used to see, I came to Rakhi all the time.
01:47Then I started taking a lot of risk to develop Rakhi.
01:52I started taking risks and fate supported me.
01:55And at that time, I used to sell Mangals from Gisra.
01:59Maybe that day will not come back.
02:01I used to get the quality work done by the workers.
02:05The general workers used to come.
02:07Then I put my factory in Kalna.
02:10After that, 2 years later, I put it in Banspiriya.
02:13So, the quality standard was always high.
02:17Good material was made.
02:19The material was finished.
02:21New DNA infections occurred.
02:23Earlier, we used to do business only from Kolkata.
02:26Then I thought why not advance it further.
02:31So, I did a conference in Delhi, which was very successful.
02:34And it gave me further inspiration to do more.
02:39I did it in South.
02:40South was also very successful.
02:42And I have been continuing it till now.
02:44It displays 10 or more designs.
02:47And the traders write their own orders.
02:49And when the conference is over,
02:51the material goes from one cup to another.
02:54And the factory I am running today,
02:573 factories,
02:58I give work to lakhs of people.
03:01I run their house.
03:03And I get a very good return from them.
03:07After the factory is over,
03:09our entire team goes to the All India Survey.
03:13They take all the reports on their own.
03:19And after coming here,
03:21they check what is going on and what is not.
03:24And after that,
03:25I get involved in development.
03:28How to better it.
03:31And the entire team is involved in it.
03:34And the designers are also involved.
03:35And for this,
03:37I have launched two new brands,
03:39Jihar Brand and Abhiyan Brand.
03:42Which is very successful today.
03:44And in the future,
03:47their sales will increase a lot.
03:50One good news is that
03:52we have taken the exclusive license
03:54of Disney and Marvel.
03:57And in the whole of India,
03:59only we can sell its Rakhi.
04:01And this is a better job for online people.
04:04Because they were not able to sell
04:07what they were forced to sell.
04:10And now they are selling Disney and Marvel Rakhis.
04:12After COVID, we developed new technology.
04:16We paid attention to social media.
04:19Fate also supported me.
04:21And the big online players,
04:25they all started coming to me.
04:28My business started with them.
04:30And today, my business is doing well
04:33on a very large scale.
04:35Like Onion Petal, Blinkit, Swiggy,
04:40Child-Driven, Aapno Rajasthan,
04:44Craft Patika,
04:46these are all my clients.
04:47IGP, all are my clients.
04:50This achievement is such that
04:52it made me famous in the name of my uncle.
04:55People don't know me by my name.
04:57Everyone knows me by my uncle's name.
05:01The vision of Shree Rakhi is
05:03not Rakhi, but love.
05:05This is the bond of love.
05:07This can be the celebration of a day for everyone.
05:11And for me, this Rakhi is 365 days.
05:15Because I have played in it,
05:17I have grown up in it,
05:18I have experienced it.
05:20And I have earned fame from it.
05:22I have earned fame from it.
05:23And what I am today,
05:24everything is because of Rakhi.
05:26That's why I can't describe the importance of Rakhi.