How parents plan to make back-to-school ‘magical’ for their kids

  • 2 weeks ago
More than four in five parents are working to make the back-to-school season “magical” for their elementary school kids, according to new research, Conducted by Talker Research on behalf of Keebler.

A survey of 2,000 parents with children aged 6-12 found 86% are trying to bring the “magic” back to school and, for many, their goal is getting their child excited about returning to the classroom.

In order to do so, parents allow their child to choose their clothing and outfits (62%), purchase school supplies that their child likes (62%) and help support their child’s passions and interests (56%).

Almost one in five parents (19%) even admit that they disliked school when they were their child’s age, and 96% are hoping to create more positive memories for their little ones.
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