Huddersfield Town: Football club launches multi-million pound rebrand with new plans for stadium
Leeds-based Fantastic Media has partnered with Huddersfield Town A.F.C’s new American owners on a multi-million pound rebrand of the West Yorkshire team.
Transcript
00:00Hello, I'm Michael Crossland, Business Reporter with the Yorkshire Post.
00:03We have the news this afternoon that Leeds-based Fantastic Media has partnered with Huddersfield
00:09Town AFC's new American earners on a multi-million pound rebrand of the West Yorkshire team.
00:17Fantastic Media said the move will seek to revitalise the club and community with an
00:22all-encompassing new brand identity.
00:25Inspired by a fan survey involving over 350 participants, Fantastic Media said the rebrand
00:32will seek to engage both existing and elapsed fans as well as wider stakeholders, with messaging
00:39that everyone is an important voice in the success of the club.
00:44The campaign, which is titled Everything Together, will be rolled out ahead of the season start
00:50and the club's first league home fixture on August 17th.
00:55The campaign will also feature a refurbishment and rebranding of the club's stadium, including
01:01stands, fan bars, player-changing rooms, club shop and merchandise.
01:07That's all we have for the time being.
01:08I'm Michael Crossland, reporting for the Yorkshire Post.