Eye Tracking Glasses Reveal What Buyers Overlook When Inspecting a New Home
Buying a new home is one of the most important investments of our lives, meaning we need to be vigilant when inspecting properties. That’s why this new tech, developed by tech company Tobii, has developed these: glasses that track where your eyes are looking while you look over a potential new home.
Transcript
00:00Buying a new home is one of the most important investments of our lives, meaning we need
00:07to be vigilant when inspecting properties.
00:10And that's why tech company Tobii has developed these, glasses that track where your eyes
00:14are looking while you look over a potential new home.
00:18This is property site Zoopla's Daniel Copley.
00:20According to him, many homebuyers focus on more superficial things during home walkthroughs.
00:25Things like art on the walls, furniture, or even the contents of the fridge.
00:28But what they really need to be doing is looking at things like the brickwork, looking for
00:33signs of condensation or damp, the chimney, the boiler, the electrics, maybe even the
00:39wifi signal.
00:41There's so much to take in in the viewing, it's really important to spend your time on
00:45each separate element.
00:46That's where these glasses come in, tracking your eyes during an inspection and revealing
00:50your blind spots.
00:52Research reveals that homebuyers often neglect to check basements, roofs, and attics, despite
00:56those being relative problem sites.
00:58These eye-tracking glasses have ultimately revealed that buyers also overlook extremely
01:02obvious things, like ceilings, flooring, radiators, and walls as well.
01:07With the trial outlining that structural elements only attract 38% of homebuyers' attention.
01:12Meanwhile, cosmetic features and issues attract a more substantial 54%.