Gen Z mocked for 'underconsumption core' which involves re-wearing clothes, using bags for life, not upgrading your phone and having a basic skincare routine
Gen Z mocked for 'underconsumption core' which involves re-wearing clothes, using bags for life, not upgrading your phone and having a basic skincare routine.
Rewearing clothes, not upgrading their phones and using bags for life.
It may sound familiar, as many people do this in their everyday lives, but young influencers are calling it 'underconsumption core'.
Gen Z are taking to social media and making clips of their everyday routines - purporting it to be a new trend.
Nicole, from London, made a three-part series on her page about her normal life for her 100,000 followers on TikTok.
In one clip, she shows herself using trains and the London Underground instead of a car to travel to places to be sustainable and also because she 'never learnt how to drive'.
Gen Z mocked for 'underconsumption core' which involves re-wearing clothes, using bags for life, not upgrading your phone and having a basic skincare routine.
Rewearing clothes, not upgrading their phones and using bags for life.
It may sound familiar, as many people do this in their everyday lives, but young influencers are calling it 'underconsumption core'.
Gen Z are taking to social media and making clips of their everyday routines - purporting it to be a new trend.
Nicole, from London, made a three-part series on her page about her normal life for her 100,000 followers on TikTok.
In one clip, she shows herself using trains and the London Underground instead of a car to travel to places to be sustainable and also because she 'never learnt how to drive'.
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LifestyleTranscript
00:00I need to talk about this under-consumption thing that I keep seeing on TikTok.
00:04Because here's the thing, I have never thought of myself as being an under-consumption person.
00:09I would actually say I'm an over-consumer. But as I see these people's videos, they'll show
00:14something and be like, this is all the makeup I have. And this literally is all the makeup I have.
00:20I only have one pair of tennis shoes. I have, I think, one, maybe two pairs of jeans. And
00:28I shop all the time. I am not an under-consumer. I think it's less of under-consumption and more
00:35of just being a normal person. It's a lack of over-consumption, I guess. Which maybe is the
00:41point. I guess the reality is, if we could afford it, we probably would all be over-consuming to
00:47the level that these celebrities and influencers are. However, we can't. If you are just a normal
00:53person, you cannot afford to have every color of every item in a makeup line. When you have money,
01:00you spend it on what you care about. So if I had money to buy designer purses and stuff,
01:08I would be doing so. And I think that's the same for a lot of you.
01:13But maybe I'm just missing the point.