Jim Koch owner of Sam Adams Joins the show! Live from Sam Adams Boston Taproom!

Transcript

00:00of story wise, you, you were working like in like for a hedge fund or something, right?

00:05No, I was a manufacturing consultant, a manufacturing consultant.

00:09I knew how to make stuff and, and know how to sell it. Didn't know how to market it.

00:13And I knew how to make beer.

00:14And you knew, cause you had your grandfather made beer.

00:17My I'm the sixth oldest son in a row in my family.

00:22In my family, we've been making beer for 180 years.

00:26Wow.

00:27And then you brewed this batch.

00:29And you put it in a, in a case or suitcase or something and walked around and tried to

00:35get bars to put it on bar to bar, bar to bar.

00:38Yeah. We were driving past the black Rose. That was one of my first accounts.

00:41I was going to ask you the first place that who's the, who's, you know,

00:44there's a bunch of them. It's like, you know, there's a lot of people probably

00:47think they deflowered Paris Hilton.

00:50Yeah, we have lots of, who cares who was there first is what you're saying.

01:00Right.

01:01I think we're all awake with the whitey bulging joint that got shot up.

01:07Probably. No, but probably, I don't, I don't know.

01:10Yeah.

01:10I spent $80 there for cover once.

01:13And now, and now here you are, you could buy the Celtics.

01:16Like, are you interested?

01:17Well, it's, I, it might be a little out of my price range, but I've saved up all my empties.

01:22So I could vacation on my empty. Can that give me 1%?

01:29They give me like the Sam Adams, the Boston Sam Adams Celtics or something.

01:33Yeah. Yeah. I mean, it's been an incredible experience for me. I actually wasn't born

01:40here. I came here when I was 17 and it's Boston. So there's like world-class everything,

01:46world-class sports, education, museums, neighborhoods, everything's worth, but we

01:53had crappy beer. Yeah. We had like Narragansett and you remember half and ref for the green death

01:59and monsters. Boston didn't have good beer. And that was like my red, white and blue.

02:06Yeah. That was my little contribution to Boston. Like one mosaic in this,

02:12you know, one tile in the mosaic.

02:13It's a pretty big one now.

02:15Yeah, it really is. And I think everybody would like to thank you for that contribution.