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00:00If there is a message to be passed, first it starts from a place that rap can pass through all these places,
00:07can communicate with all these people, and as it already communicates, it can be side by side with all these people,
00:17be it in a song, be it in a clip, be it in a festival, be it in an award, be it in a big list of the biggest records in history,
00:25you know, rap can be there, rap must be there, because this is the quality that has been showing up in rap artists in recent years,
00:34the fact that a lot of bad things appear, a lot of good things also appear, so this needs to be valued, you know?
00:40But in the end, it's all a reflection of my taste, of the music I want to make, and my music is that,
00:46it's a mixture that brings together Pericles, Lagom, Lenin and Melita.
00:55A whole city has its name, your little hand holds my finger, makes life part of me.
01:03And a 36-year-old guy who makes a song that matches what he listens to, what he likes, what he does at the age of 36,
01:11being a father, doing rap for more than 15 years, consuming the things I consume, both reading,
01:19cinema, records, and everything else, and allowing these things to be part of my production process as well.
01:27So, that's it. At this point, this new perspective of Rashidi comes up, a lot is said about the industry,
01:36about the tiktokization of music and art in general, of the content itself,
01:43and this has its advantages for those who quickly adapt, understand the language, can communicate,
01:50and for those who were born, maybe, grown up surrounded by these things,
01:55but it has its disadvantages for those who want to work in other times, in other terms.
02:00So, it's a kind of general message, a kind of alert, but it's the truth, right?
02:08It's the truth. So, it's a message to the music industry, when we get to a place where we discover that it wasn't like we imagined,
02:16it wasn't a band of people in love with music, wanting to make music grow more and more and reach more people, no.
02:23They were people with interests, and many of these interests are sometimes even excuses.
02:29So, they are people with interests that sometimes command people who are passionate about making music, you know?
02:37And that's why it's such a difficult thing, and it's not uncommon, quite the opposite,
02:43it's very common for us to see stories of artists in crisis, because of that, right?
02:48So, it's kind of a look behind these crises, behind this emotional shock that artists always suffer,
02:58which is not uncommon, we see it publicly, even today, because of social media,
03:03a lot of people sometimes freak out publicly, saying things they shouldn't, sometimes, and then they regret it,
03:11because that's it, people live in an emotional whirlwind, and they need a lot of wisdom, patience, calmness to deal with all of this.
03:21I'll record with Rico Dalla San, a guy I love, I didn't have the opportunity to do anything with him,
03:27I hope this opportunity will appear soon, I'm a big fan of his work,
03:33his last three works are frequent in my auditions, to get in the car and put his sound, you know?
03:41I think a great portal would be to communicate with other people too,
03:47because I know it's an album that will talk a lot with my fan base, with the people who follow me within rap,
03:54but I know it has the potential to talk to a lot of people outside of rap too,
03:58because of the musicality, the melodies, the chorus, the participation, and the suggested themes,
04:05I think it will be able to talk to a lot of people outside of our bubble, so I think this is a great portal for us to go through,
04:13talk to a lot of people, but not to change our audience for others,
04:18we're talking about embracing more people, reaching more people and touching more hearts,
04:23it's an album that suggests this a lot, touching and moving emotions, provoking reflections,
04:29so I think it has this potential, and of course, we want to open portals of festivals, awards,
04:35a Latin Grammy, why not? I'm not going to complain if this portal opens in front of me, you know?