Olympics board 'loving' the Snoop Dogg impact
The Olympics board said the rapper's whacky outfits and overall presence is good for the growth of the Games
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00:00Clearly you're very happy with the impact he's having, because he turns up in equestrian outfits and all over the place.
00:06How's he involved with the games and what was the point of all that really?
00:11So Snoop Dogg is actually an NBC commentator, so he's been brought into the games by NBC.
00:22He's actually commenting for them, he's entertaining their guests.
00:26So I would suggest that any question for how we got into the games is probably best placed to NBC.
00:32But of course we love it because we see the impact that this has on engagement.
00:36It brings the games to other fans that just call sports fans and we totally embrace that.
00:44And not only NBC, but others have also definitely gone into that trend and we totally welcome it and embrace it and facilitate it.