Younger Americans think relaxing on vacation is overrated, according to new research.
A survey of 2,000 Americans who travel (evenly split by generation) looked at how people of different ages vacation and found both Gen X (51%) and baby boomers (57%) prioritize relaxation when traveling; whereas, Gen Z (54%) and millennials (45%) are more interested in making memories.
In fact, 29% of those who don’t prioritize relaxation when they’re away find it to be a waste of time — especially millennials (30%).
Conducted by Talker Research for Apple Vacations, the survey found that these preferences may change in the future, as 59% shared their vacation priorities have shifted as they got older.
A survey of 2,000 Americans who travel (evenly split by generation) looked at how people of different ages vacation and found both Gen X (51%) and baby boomers (57%) prioritize relaxation when traveling; whereas, Gen Z (54%) and millennials (45%) are more interested in making memories.
In fact, 29% of those who don’t prioritize relaxation when they’re away find it to be a waste of time — especially millennials (30%).
Conducted by Talker Research for Apple Vacations, the survey found that these preferences may change in the future, as 59% shared their vacation priorities have shifted as they got older.
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