• 2 months ago
Transcript
00:00A stakeholder is any individual, group, or organization that has an interest or concern in an entity.
00:07Stakeholders can affect or be affected by the entity's actions, objectives, and policies.
00:14They are essential because they can influence the success and sustainability of an organization.
00:20Internal Stakeholders
00:22Employees
00:23They work for the company and their well-being and job security depend on its performance.
00:29Managers and Executives
00:31They make decisions and their success is tied to the company's success.
00:36Owners slash Shareholders
00:38They invest money in the company and expect returns on their investment.
00:42External Stakeholders
00:44Customers
00:45They buy the company's products or services and expect quality and value.
00:50Suppliers
00:51They provide the goods and services needed for the company's operations.
00:56Investors
00:57They provide capital and expect financial returns.
01:01Creditors
01:02They lend money to the company and expect to be repaid with interest.
01:06Government
01:08They regulate the company and expect compliance with laws and regulations.
01:13Community
01:14They are affected by the company's operations,
01:16such as through employment opportunities and environmental impact.
01:21Employees
01:22Example
01:23In a tech company, software developers are employees.
01:27They are interested in their salaries, job security, career growth, and a good working environment.
01:34If the company performs well, they might get bonuses and promotions.
01:38If not, they might face layoffs.
01:41Managers and Executives
01:43Example
01:44The CEO of a retail chain is a key internal stakeholder.
01:49Their role involves making strategic decisions that influence the company's direction.
01:54Their performance is often linked to the company's performance through stock options or bonuses.
02:00Owners slash Shareholders
02:02Example
02:03Shareholders of a public company like Apple expect the company to perform well
02:07so the value of their shares increases.
02:10They are interested in the company's profitability and growth prospects.
02:15Customers
02:16Example
02:17Customers of a restaurant expect good food and service.
02:21If they are satisfied, they will return and recommend the place to others,
02:26positively affecting the restaurant's revenue.
02:29Suppliers
02:30Example
02:31A car manufacturer relies on suppliers for parts like engines and tires.
02:36Suppliers want to ensure that the manufacturer pays them on time and continues to place orders.
02:43Investors
02:44Example
02:45Venture capitalists who invest in a startup expect significant returns on their investment
02:51as the company grows and becomes profitable.
02:54Creditors
02:55Example
02:56Banks that provide loans to businesses expect regular repayments with interest.
03:02If the business struggles, it may affect the bank's financial health.
03:06Government
03:07Example
03:09Governments impose regulations on companies,
03:12such as environmental standards for a chemical plant.
03:15The plant must comply to avoid fines and legal issues.
03:19Community
03:20Example
03:21A manufacturing plant in a small town provides jobs to the local community.
03:26However, if it causes pollution,
03:29the community will be concerned about health and environmental impacts.

Recommended