"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss

Einat Weiss of Nice on the role of a CMO.

Transcript

00:00I really believe that at the end of the day, marketing needs to be not just eye-catching,

00:05but also data-driven, and this is something that I feel is extremely, extremely important

00:10in order to be an effective CMO.

00:13I'm Inat Weiss, I'm the CMO of Nice, and I've been the CMO for a little over four years.

00:20Nice is a software company, a global software company, that provides a cloud platform to

00:26improve customer experience using AI.

00:29In the last four years, the role of the CMO changed a lot.

00:33If you think about pre-pandemic and post-pandemic, we had to go through a major transformation

00:41and move our entire operation from being face-to-face, in many cases event-driven, to pure digital

00:50marketing.

00:51This really forced us to think in a very differentiating way, to keep thinking about how we can rise

00:58above the noise, the digital noise out there, and this is just the way we operate now, and

01:04this is just the way we think about what we do.

01:07Even now, when face-to-face events are back, we still have to keep thinking, how is what

01:13we're saying different than everybody else?

01:16How are we really addressing the actual needs and wants of our potential customers?

01:22This is just something that we had to really emphasize in the last few years.

01:28In my opinion, in order to become a CMO, first of all, you need to really be passionate about

01:37the product that you market and have a very, very deep understanding of the domain.

01:44The second thing, of course, is a really good ability and will to communicate the messages

01:51or your company's messages in a very differentiating manner.

01:56Me personally, I really believe that at the end of the day, marketing needs to be not

02:01just eye-catching, but also data-driven, and this is something that I feel is extremely,

02:07extremely important in order to be an effective CMO, is really having the ability to understand

02:15data and make data-driven decisions.