Brat Summer Memes Explained
Brat Summer or Brat Girl Summer is a slang term and play on the idea of hot girl summer that references Charli XCX's album Brat. Following the release of the album in June 2024, fans began posting on social media about having a "Brat summer," meaning a summer defined by the vibes of the album and by being a "brat." Many posts about Brat summer often include images of subjects colored in the same lime-green hue as the album's artwork. The definition of a Brat summer is loose, with Charli XCX saying during an interview that it can go "quite luxury" but also "trashy […] like a pack of cigs and a Bic lighter."
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00:00It's Brat Summer. Not a brat getting cooked on the grill, German-Midwestern style. We're talking
00:04Charli XCX's new album, Brat Girl Summer. When this album came out in June of 2024,
00:09it shocked the music world. Anthony Fantana gave it the heralded 10 out of 10. The world is living
00:14a Brat Summer. Heck, I listen to this thing every time I shower. I love this album, and now it's
00:18made its way into the meme world. Girls used to say Hot Girl Summer, but not anymore. On June 1st,
00:232024, Charli posted this Instagram picture with the great caption, Brat Summer, get ready. Of
00:28course, this garnered tons of likes, as Charli is always absolutely slang, but then we get a BBC
00:32Sounds interview as well, where the interviewer asks Charli directly about Brat Summer, specifically
00:37the post. She gives the essentials for an ideal perfect Brat Summer, she says, quite luxury,
00:42but also trashy, like a pack of cigs and a Bic lighter, and like a strappy white top with no
00:46bra. That is peak. So the memes ushered out Brat Summer Instagram posts with Brat cover parodies,
00:52Brat Summer except I'm staying inside and asleep by nine, and of course the Brat Summer starter
00:56pack, which looks like an Xbox 360 launch party fit.