60% of us don't know what a carbon footprint is
More than three-quarters of Brits are confused by 'carbon jargon' - with carbon intensity, accounting and leakage - among the terms most baffling.
Others admit they don’t understand references such as carbon budget and carbon pricing.
The study, of 2,000 adults, found 60 per cent couldn’t explain what a carbon footprint is - and 54 per cent weren’t sure of the best way to reduce their emissions.
And 52 per cent wouldn’t feel confident explaining carbon-related terms to another person.
LNER commissioned the research as it unveiled its Carbon Saving Departures Board at London King's Cross Station - part of a drive to make it easier for travellers to understand their impact on the environment.
Warrick Dent, from the rail company, said: "There's a lot of confusion when it comes to carbon and understanding what various terms mean.
“Companies like ours need to make it easier to grasp, which is why we’re making it simpler to understand the environmental impact of our travel choices this summer with a new campaign to close the ‘carbon confusion gap’.
Others admit they don’t understand references such as carbon budget and carbon pricing.
The study, of 2,000 adults, found 60 per cent couldn’t explain what a carbon footprint is - and 54 per cent weren’t sure of the best way to reduce their emissions.
And 52 per cent wouldn’t feel confident explaining carbon-related terms to another person.
LNER commissioned the research as it unveiled its Carbon Saving Departures Board at London King's Cross Station - part of a drive to make it easier for travellers to understand their impact on the environment.
Warrick Dent, from the rail company, said: "There's a lot of confusion when it comes to carbon and understanding what various terms mean.
“Companies like ours need to make it easier to grasp, which is why we’re making it simpler to understand the environmental impact of our travel choices this summer with a new campaign to close the ‘carbon confusion gap’.
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FunTranscript
00:00Carbon footprint. I've heard it so many times but I can't tell you what it means.
00:06No, I don't know that one.
00:13Climate change is the biggest challenge the human race has ever faced.
00:18And we know that we need to reduce our carbon.
00:22But there is so much jargon and there's so much confusion around the whole subject generally.
00:28I can't say I know that much. It is a little bit confusing.
00:31Why don't I know? Probably because I just haven't engaged with it.
00:35Carbon offsets? No, I don't have a clue what that means.
00:39This one I'm not too sure of.
00:41Confusing though all the jargon is around carbon emissions and carbon impact.
00:46It is really important that we reduce our emissions.
00:50And LNER have come up with a really clever scheme.
00:54It's a carbon saving departures board which allows passengers to look at the board and go
01:00OK, I'm going to take a train to Edinburgh.
01:03How much carbon am I saving by taking a train rather than flying or driving a car?
01:12Our research has shown that customers are really confused about carbon jargon.
01:17And the introduction of the carbon saving departures board is a fun way to demystify
01:23the whole terminologies and the language and what it's there for.
01:26We take our sustainability responsibilities very seriously.
01:31The LNER carbon saving departures board I hope will really help people
01:37make informed choices as far as their travel is concerned.
01:47www.lnr.gov.uk