how domi-nick's become dominos

Domino's, the largest pizza chain globally, has surpassed Pizza Hut in sales over the past five years. To stay ahead in the competitive landscape amidst a labor shortage, the company has integrated robots and advanced machinery for pizza dough production. This move aligns with a broader trend of automation in the fast-food sector, enhancing efficiency, and reducing physically demanding tasks for employees.

We visited Domino's state-of-the-art dough-making facility to witness firsthand how these cutting-edge technologies are being implemented and tested, just in time for the Super Bowl, the pinnacle of pizza holidays.