Taylor Swift: The 7 Secrets to Her Success

Transcript

00:00Whether you're a fully committed Swiftie with a wrist dripping in friendship bracelets or a casual onlooker in awe of her success

00:07It's impossible not to be fascinated by Taylor Swift

00:11So how did this cute country singer who grew up on a Pennsylvania Christmas tree farm?

00:16Transform into a globally adored powerhouse. Well, let's break it all down first. She's unbelievably prolific

00:23She's released five new studio albums in the past five years

00:27Plus her first four re-recorded Taylor's version LPS each featuring several new from-the-vault tracks that comes to

00:35135 new songs since 2019 now Taylor gets that being nice to her fans and making them feel close to her is

00:42The key to how globally adored she is now

00:46She always acknowledges them to thanking them nightly from the stage for their lengthy standing

00:51Ovations and the generous support they've given her all these years

00:55She has become a master of keeping her fans invested in her output one clever way

01:00She hooks us is through her easter eggs

01:03She drops clues everywhere from her lyrics to her music videos and her outfits giving listeners full text to dissect for info

01:11About her past relationships without directly naming who inspired any of her songs now as her star has risen

01:18She's given a professional boost to some up-and-comers like Sabrina Carpenter girl in red and Phoebe Bridgers

01:25by bringing them on tour introducing them to new audiences in the process and

01:30Showing the world that she's a woman of impeccable taste who has her finger on the pulse now Swift's famous friend group first

01:37rose to prominence in the

01:391989 days when she enlisted everyone from Gigi Hadid to Mariska Hargaday to star in the Bad Blood music video

01:46But she's always surrounded herself with fellow power players more recently her core group

01:52Which includes longtime pals Blake Lively and Selena Gomez as well as collaborators like Jack Antonoff and Zoey Kravitz

01:58Now they have seen the addition of Brittany Mahomes I spice and Sophie Turner now Taylor made the unprecedented

02:05Decision to re-record her first six albums and became a master of marketing

02:10But she didn't just drop those albums digitally as with her new albums

02:14The Taylor's version LPs have arrived with whole collections of limited edition vinyl variants and themed merch that inspired true

02:23Connoisseurs to buy multiple copies of the same album and Taylor is obviously smitten as well while she's always

02:30Open-hearted about relationships and her songs

02:32She's never been quite this publicly in love before so we're really rooting for Taylor and Travis Kelsey if Taylor settles down with Travis

02:40It will feel like the conclusion to a journey

02:43We've all been on with her and if she doesn't it will be time for another heartbreak album, and she's got this down by now