Tyler Blevins, otherwise known as Ninja on Twitch, spoke on "Forbes Talks" about how brands can work with influencers, the value of virtual reality gaming, the future of e-sports, and his new beverage brand Nutcase.
Blevins has amassed 23 million subscribers on YouTube and 19 million subscribers on Twitch. He was named a Forbes Top Creator in 2023 and made the Forbes 30 Under 30 list for Games in 2019.
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Blevins has amassed 23 million subscribers on YouTube and 19 million subscribers on Twitch. He was named a Forbes Top Creator in 2023 and made the Forbes 30 Under 30 list for Games in 2019.
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Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
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Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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LifestyleTranscript
00:00Hello and welcome. I'm Sarah Mueller, a reporter with Forbes, and today I am joined by Tyler
00:08Blevins, who is also known as Ninja on platforms like YouTube and Twitch. Tyler, thank you
00:15so much for joining me today.
00:16Yeah, thank you so much for having me, Sarah.
00:18Now I want to give a quick overview of your resume because it is quite lengthy. You've
00:23amassed more than 23 million subscribers on YouTube and more than 19 million on Twitch,
00:30including millions of more across other platforms. You were named Forbes top creator in 2023
00:36and you were on the 30 under 30 list in 2019 for gaming. You are part of GameSquare holding
00:42and adding to your resume, you have co-founded a new beverage brand called Nutcase. Now let's
00:49kick off for what you're most well known for, which is Fortnite. You literally have
00:54skin in the game. So tell me a little bit about the evolution of this game and how it
00:58impacted your career specifically.
01:01All right. Yeah. So Fortnite's been around for I think almost like six years now. And
01:07like I've been streaming for about 10 or 11, maybe even 12 years. I honestly don't know
01:12anymore. It's all starting to blur together. But yeah, no, Fortnite was probably one of
01:17the most polished battle royale games to come out ever. Right. Right. Right. After
01:23H1Z1 and PUBG, which are games that I also used to stream. And I streamed Halo and Destiny
01:28before that and a bunch of other games leading up to, you know, Fortnite. But Fortnite was
01:33just did they just did everything right. They just did everything right with, you know,
01:38how pretty the game looked, how simple it was. It was free to play. And it was just
01:43it was just so much fun. All right. And it caught fire. And obviously, it just continued
01:48to blow up and take off for, you know, the next two to three years. Just, you know, showing
01:54absolutely no signs of slowing down. And I was blessed to to be in the position that
02:00I was in when Fortnite started to take off.
02:04And one of your biggest videos is when you played Fortnite with Drake, the rapper. Tell
02:09me a little bit about that experience.
02:12Absolutely. I love telling the story. The story will never get old. It was it was like
02:17probably like a year. I don't even remember the date. It was a year. It was it was it
02:22was pretty, pretty far along in a fortnight. I was averaging anywhere from like 90 to 100,000
02:26viewers, like at any time, just whenever I went live, it would just shoot up super quick.
02:32And one day I was playing. There's just streaming, chilling, just trying to get clips and, you
02:36know, get a bunch of wins. And someone in my chat was just like, hey, you know, I don't
02:41even know how this happens, by the way. Like, I don't even know how people found this out.
02:44But they're like, hey, man, like Champagne Poppy follows you on Instagram. And I was
02:48like, who's Champagne Poppy? Right. Because like, I was still super new. Like, I wasn't
02:51listening to. Obviously, I knew of Drake, love his music. But like, I didn't know that
02:55was one of his aliases. And obviously, is his Instagram username. So I ended up checking
02:59it out. It was Drake. We ended up DMing each other and just like, hey, he's like, hey,
03:04man, we got to run sometime. I'm sitting here like, yeah, whenever just hit me up. And it
03:10actually ended up being like a pretty long process. Like, I think a couple weeks of like,
03:13trying to figure out like, when we were going to play, we try to schedule it a couple of times.
03:18But you know, he has, you know, there's this thing called rap time. And rappers are definitely on
03:24there. It might be all artists. But I've heard I've been in the industry. And I've heard that
03:29it's called rap time where they kind of just show up and do what they want when they want.
03:33So he and also because you know, they're super busy. So he was also in the middle of recording
03:37an album. So he missed like the first one because he stayed late at his studio. Then he tried to
03:42bring a setup to his studio and still ended up running late or whatever. So and then randomly
03:46one night, I like I just finished a two day stream. I think I streamed like 10 hours in
03:50the morning from like six to four, or something like that. And then streamed like, you know,
03:54four to took like a 30 minute break, went back live from like four to eight. And then I get off,
03:58I'm on my couch. And, and I just I got it. I got a DM and he's like, Hey, man, I'm on let's play.
04:04So naturally, I immediately fired the stream back up. And the rest is history.
04:09Well, that's really impressive. I mean, you've played games with many, many people. And we'll
04:14get to that a little bit more later. But you've worked with a lot of brands, obviously, Fortnite,
04:19you have your own skins, Red Bull, and in a world where we have so many companies who are looking to
04:26work with content creators, what do you think is your number one advice to those companies
04:30who want to reach out or they're trying to connect with a creator who makes sense for their
04:35brand? Yeah, absolutely. I think, like, it's best when it happens naturally, which is is obviously
04:43difficult, because if you're a brand, and there isn't a top creator out there, who just naturally
04:50uses your product and enjoys, you know, using what you have to offer it, there does obviously
04:56need to be an introduction and you know, Oh, try this out. So for me with Rebel, like I was always
05:01drinking Red Bull, I've always been a fan of Red Bull, like not just the drink, but also, you know,
05:06like what they do as a company. And their brand, right? It was just very, like, pristine high tier.
05:13And it was a no brainer when obviously, like things finally worked out with us.
05:18But yeah, like, I would say like, you know, leave it up to your, your PR team, not your PR team,
05:24like the people who are like, I feel like every studio nowadays, and every company they have,
05:28like that young generation of like pop culture, like, you know, employees that are just aware
05:35of, you know, the gaming space and the YouTube space and the content creator space.
05:41I mean, it's definitely you know, like the social media team, right? I think it requires a lot of
05:46communication and like almost research from that social team to go out and look for influencers
05:51that are already naturally using their product. Because truly, that is that is always going to be
05:55the most authentic, real experience. And when the person who already uses your product is now like,
06:03obviously, you know, being partnered and sponsored, is not being paid to promote it.
06:08It's just very natural. And like, I think in a day where people can now really
06:14tell when people are faking, it's important for the authenticity to shine through with partnerships.
06:21Yeah, speaking about that authenticity element, you said you can't quite remember, I actually
06:26looked up today when your first video was, it was 12 years ago. And obviously, you have millions
06:31and millions of subscribers across multiple platforms. How do you keep that authenticity
06:36and that engagement with your audience, especially as a streamer who has a comment section, I was
06:41watching your video last night, and I believe your wife was in your comment section even engaging with
06:46people. So how do you keep that authenticity and keep engaging with your masses, even though you
06:52have millions of them? Yeah, um, I think streaming is always going to be the most hands on with your
06:58with your audience and your viewership. Because it's again, it's live, like you're getting this
07:02live reaction to the stuff that's happening in front of you, like whatever you're, you know,
07:05you're playing and streaming. And like that alone is it's just easy to, to riff off of like to
07:12riff off of, you know, kind of like, yeah, I mean, and I've done it for so long that like,
07:20like streaming, when I think of authenticity as a streamer, I think of like, it is very, it is,
07:26it is very difficult to hide your who you you're your true nature, the longer that you are on
07:35stream. I think, obviously, there are some exceptions. But I think that it for me,
07:43personally, it is very easy to continue to be authentic, authentic with my viewers and with
07:48my streams and with my content, because, like, people think I'm playing a character. Like, I'm,
07:52like, like, I'm not like ninja is Tyler, if, if that, if that makes sense, right? Like, I'm not a
08:01I'm not pretending to be somebody when I stream and when I make this content,
08:04you know, I never have my entire life. I've always been just this over the top, super high
08:09energy, eccentric, psycho that loves video games and can do impressions, right? Like,
08:17and I've always done that. And I've always continued to do that. So for me, like finding
08:20the authenticity is just like continuing to be me. You know, who I've always been so.
08:29Absolutely. And I mean, you said you've been doing this for a very long time. And another
08:33creator I recently spoke to is jacksepticeye, who contemplated leaving the platform, right of
08:40YouTube. And there's been a lot of gaming creators who have really struggled with digital content
08:46creation in recent years, some of them even retiring. So what keeps you motivated in staying
08:52in this field and staying in the game? That's a great question. Sarah, thank you. I, I just I
08:59love playing video games still. And I do truly love you. I mean, you mentioned it. And it's one
09:04of the things that that actually keeps me coming back and like truly enjoying what I do is like
09:09my when my even my wife when she was like in the chat, like, just typing, like I get such a huge
09:16dopamine boost when I see, like my friends and my family and like my longtime viewers and
09:23subscribers as well, you know, so like my moderators, the people I work with, like when
09:27they're in the stream, and they're like being active, it like kind of just like reminds me,
09:32you know, why I why I do what I do, that's like to entertain and to, to, you know, I've met these
09:38people through this space. And it like it makes me want to it makes me want to keep going and keep
09:44streaming. Like, you know, one of my best buds is Tim the tap man. And you know, he'll pop in the
09:47chat every once in a while. And like, like my entire day is made when I see one of my friends
09:51even just like even just comment, like you're an idiot or something like I get that just knowing
09:55that they're watching my stream in the morning at you know, 9am 8am like it's like it's just a
10:01great way to start the day. So before we jump to your beverage brand, you are not new to
10:07entrepreneurial efforts, right? You are a part of Game Square. And I just want to start by you
10:14telling me a little bit about this company and its mission. I think the goal is to and my give
10:23me a minute. The goal is to just kind of take so with with eSports in general, forever, it has
10:30always been about outsourcing and trying to get you know, like, there's never been like a do it,
10:35you're doing yourself like everything in one spot. And that has been one of the biggest issues for
10:41companies like losing money to go out and outsource to, you know, a million different companies to try
10:47to get a singular event to like take place. And I think that Game Square's mission is to have an
10:52all in one, like you come here, it's a one stop shop, right? We can they can handle any type of
10:58event, how they have venues they have, you know, the casters, they have everything that you possibly
11:03could need, right? All in one space. So it's going to like it's just to save as much money as possible
11:09and to also like, the the culture in Game Square is very like, it's just filled with people that
11:16have been in the space for a very long time, and also a lot of gamers. And I think that when you
11:20have these intelligent employees working together, as well, like, people that understand the gaming
11:27space, in an authentic way, it's, it's, it's irreplaceable. And I think that in a lot of
11:33other companies, surrounding esports and surrounding gaming, surrounding streaming,
11:38there are a lot of people that like they get their jobs because they have experience.
11:43And you know, what they do, but not in the gaming space. And sometimes it doesn't translate
11:48very well. And in Game Square, I think that the mission is, is to is to have that authenticity
11:53everywhere, and to have that one stop shop. So personally working with them. It's been
11:59interesting. And it's been a lot of a lot of learning, right? Because this is probably the
12:03most business, like role I've ever had in a company. Absolutely. But I'm curious, because
12:10this is something that's been blowing up to esports is, you know, I feel like I'm seeing
12:15things like high schools, even having esports teams, right? We're seeing different development
12:20or software development around esports in colleges. I mean, this is such a field that's
12:26exploding. So what do you think is going to happen next? What is the next big thing that
12:32maybe investors in this field need to be keeping an eye out for?
12:38That's an interesting question. I think it's very difficult to predict the future of what
12:43to look out for, especially since the space is changing so much. Like, the good news is that
12:51esports is not going away, which is like competitive, you know, I'll call it competitive
12:55gaming, because I always thought esports was cringe. But like competitive gaming is never
13:00going away at a high level, right? Like League of Legends, the League of Legends tournaments,
13:04Valorant, Dota, like the numbers that these companies and these games poll and they're
13:07in like their championship and worlds tournaments and matches is astonishing.
13:12Streaming, on the other hand, is so volatile right now. It is all over the place, right?
13:19Like the highs and lows of streaming over these last five years, the landscape has changed
13:23dramatically, where your number one streamers were all gamers. And now you're looking at
13:29like super hybrids and IRL content creators where like there are, you know,
13:35so, and I don't know, I don't know, I don't know what to what to what would be next. Like,
13:39I've always said that the next big thing in gaming, it has to be VR. Because I just feel
13:50like gaming is like there's almost nothing left to accomplish, in my opinion, in like the current
13:56world of gaming right now, right? Like, the games can only get so realistic from like a
14:01from like a gameplay standpoint until you actually kind of like put yourself into the game. So that's
14:05that's, that's what I predicted in the next like five to 10 years, because I just right now VR is
14:10very, like, very limited. And I think that that is the next giant step in gaming.
14:17I think the VR conversation is so interesting to me, because it's been a while, it's been around
14:22for a while. I mean, I remember being in college, which was longer ago than I care to admit, and
14:29longer ago than I care to admit, and having people have VR sets. And yet, we thought this was going
14:34to be something that was going to be more institutionalized by this point. And it's not.
14:38So, you know, you say the next thing is VR, what would you like to see come out of future VR games?
14:45Um, I think just like a super realistic, like, like, shoot, like even Fortnite for like,
14:50for as an example, if like Fortnite was done well with like graphics and like the aiming,
14:57because like, that's one of the issues, right, is like, it's just clunky, it feels clunky.
15:02And I just think that it'll take a it'll take a very, it's just like, it's like the Xbox,
15:09let me like compare this to the Xbox. So like back in the day, like people thought the Xbox
15:13was incredibly expensive. It was. And there was a game Halo that literally was so good,
15:19that it made people literally buy the entire console just to play that one game. We call
15:24it like a console seller, like, right, like you will, it is so good, people will literally buy
15:28the console just to play this one game. And unfortunately, like, I just don't think that'll
15:33ever happen in VR until there's a company that's willing to take a hit, where they either have a
15:39free to play game, and they invest hundreds of millions, if not billions of dollars into this
15:42game to make it hyper realistic, right, and like set the bar to a whole new level. Or, you know,
15:49there needs to be a game so good, that people are willing to spend what you want to spend or what
15:54you need to spend to buy a VR headset to begin with, right. And like the price point is very,
15:58very high. So it already has a huge threshold, right, or a huge like barrier for to get into a
16:05family's home in the world right now. So the price needs to come down, like, you know, significantly
16:12so that the entry point is very low. And a lot of people start to get VR headsets, and it becomes
16:16the norm. Or there's a game so good, and so realistic. And so and so and it's only on VR,
16:22by the way, that would have to be another huge selling point that like everyone is buying this
16:26headset, and buying a VR, you know, headset to literally play this game. So who knows,
16:33there could be a game that's been working, you know, being worked on over the last five years,
16:36who knows, it could not happen for another five or 10 years. You know, but I'm ready for it,
16:41whenever that is. And while I have you on the topic, there's so many of these monopolizing
16:47conversations that we have about certain games, obviously being owned by a certain company that
16:53you only can play it on one platform, right. So if I want to play Animal Crossing, like I likely
16:58only have to get it on switch, right, or whatever game it is, you can only get it on that one. So
17:04then you end up purchasing, right, all of these different consoles. But we're seeing that,
17:10obviously, some of these big companies are buying some of these game developers. And so how do you
17:16see that playing out? What is the value of indie game makers at this point?
17:22I think that that's a great question. Again, by the way, I think looking at I don't think
17:28indie game developers should be discouraged at all. In fact, I think that they should be more
17:31encouraged than anything. You look at these companies, recently, these games that came out
17:36over the last couple of years, by the way, that have completely taken the world by storm.
17:42And like power world, like off the top of my head, chain together, which just came out
17:48only up, which was like a $10 game on Steam, power world, and then among us.
17:54And there's definitely more games in here. But these are just the ones that I've,
17:58like I've witnessed just explode and go viral and be from indie game companies that were
18:04fall guys in there, too. But I think fall guys had a little bit more, it might have been from
18:07a main company, like a major video game company, but I'm not sure. But like these games that sold
18:13millions of copies in a week, right? And from an indie get from an indie dev, like they probably
18:19made that they could probably retire. I imagine I don't know. I don't know the, you know, the
18:26financials behind that, like how much it costs and how many, but like, I imagine if I think
18:31indie game company, right, or indie dev company, I think group of five or 10 people, maybe spend
18:37like 100k on the game, right? And then just sold millions of copies. I imagine like they're set.
18:42So these types of like, games that just spread like wildfire, they're being created by indie
18:49companies for, and like, it's, you know, so I don't, I personally don't mind. Like, it makes
19:00sense. There's always been, it's always been around. Like you have, you have Call of Duty
19:04that used to what I feel like it always used to be PlayStation, but like Xbox was Halo. Final
19:10Fantasy was PlayStation. And there's always going to be, I personally think there's always going to
19:16be like exclusive exclusivity with a specific game on a specific console. I mean, my wife right
19:21now is playing Animal Crossing on a switch and like, you know, that was a no brainer. The switch
19:25is also just an incredible, I mean, all these consoles are incredible, right? So like they
19:30might get, they might hook you to buy one game, but at the end of the day, I think every single
19:34console right now is worth it. But yeah, it's not going away. Indie game companies to summarize,
19:40it's not going away. And indie game companies should be excited more than ever because they
19:45just need to create an authentic real experience that like is just great for for streamers.
19:52Because that's also how it just spreads. Like, like absolute wildfire, right? Like very high
19:57clippable moments. super entertaining, and even the content like I beat chained up and only up.
20:03A lot of people beat these games in like a day. But it didn't matter, right? They still they still
20:07went crazy. They still went viral, and they still sold millions of copies. So yeah, I, I mean,
20:12I bought my switch because I wanted to play, you know, Legend of Zelda. And
20:18right for Nintendo always. Yes, of course. So finally, let's talk about nutcase, which is
20:24your new beverage brand. You were brought in by your fellow poker friend, Phil Helmuth. And now
20:30you're in the game with Joelle Winan. And so just tell me a little bit about why somebody needs this
20:36in their fridge. What makes it different from any other beverage they'll have?
20:41It's, it's delicious. And there's nothing like super artificial in it or artificial at all,
20:47for that matter. I know a lot of people right now are on their health kick in the world.
20:53I mean, like it's, you know, dairy is, is, you know, I feel like as people get older,
20:59in general, their, their tolerance to dairy just goes down. As well as gluten,
21:04I feel like there's like a gluten pandemic in the States. But like, like me personally,
21:09I have a high sensitivity to gluten, which is super unfortunate, because in my opinion,
21:13the best, like all the best meals are between two pieces of bread. And gluten isn't quite there yet.
21:21Gluten free stuff rather. But it's gluten free, dairy free as a high shelf life. I think it lasts
21:25up to a year because it doesn't have those two ingredients in it. And it's again, it's,
21:29it's just delicious. So like, give it a try. Well, what got you onto this project at Forbes,
21:36we're all about pivoting and trying new things and taking risks. And so obviously,
21:42you're in the gaming space, you have experience in the gaming space,
21:45what takes you to the beverage line to the food and drink line?
21:50I think the two things for me, that made me super excited to try to be a part of nutcase were
22:00number one, it was delicious. And I have one of the biggest sweet tooths in the world. Like that
22:05was that was like the no brainer. Especially in this in the drink space, but food and beverage,
22:10like, God knows how much Shark Tank I've watched. They all unanimously agree on the one thing that
22:18if it doesn't, if it if it tastes like shit, it's going nowhere, right? Like, so it tasted
22:24absolutely phenomenal. I loved it. And that was that was like deal number one, rule number one.
22:29And the second was, and this is what Joelle kind of like, hit me with and she's like,
22:33Tyler, like this space is so like the chocolate milk space is just so small,
22:40like in terms of competition, right? Like I think of Nesquik and you think of you who
22:45as like the only like you think chocolate milk on the go, like you think of those two things.
22:49And when you look at this, the quality of those ingredients and compared to the quality of ours,
22:55like I was like, I think this has just a real shot to just blow up because it's a better tasting
23:01better for your option. And you know, everyone might be tired of just powdered chocolate,
23:07right? Like that has a bunch of like artificial sweeteners and flavors.
23:11Absolutely. As somebody who loves ice cream and dairy hard ice cream, like a tub, a tub a night,
23:18if I could. And dairy as I'm getting older is getting rougher and rougher. And so I hear you,
23:24I get it. But I mean, what business experiences have you had so far with nutcase that maybe
23:31you've learned a lot from right? This is a big pivot for you. So this is a new space. What have
23:36you learned from what mistakes have you even made here in the first couple of months?
23:42So luckily, I can confidently say no mistakes besides potentially leaking one of our flavors
23:48early, which I think actually ended up being okay. But I really haven't had I've been more
23:56of like the brainstorming side of like, let me kind of like rephrase this. I truly think
24:03that yes, this is a huge pivot to what I'm normally do I do, right? Like I'm a streamer,
24:06I play video games, I make content, right? But a lot of what I've already been doing,
24:12or what I've been doing for nutcase has kind of literally been like in that avenue, right? Like,
24:16like critical thinking, coming up with ideas to advertise it. And like being thoughtful in like
24:22events and ways to promote it on stream. And, and like, in terms of like execution,
24:29right? For like, the path of what we're doing, like where, where we're starting, like,
24:33like that level of business is was has really been all Joelle, right? Like, she, you know,
24:39got she sourced where the where the, you know, the factory is, right? Where we're gonna be making it
24:43where it's where, you know, what's coming from, she made the ingredients to begin with, as well,
24:47and the product. And also has been dealing with a lot of like the back end of like, you know,
24:51hey, we're only online right now. Obviously, now, a couple months later, we're in, you know,
24:56we're in go puff, and we're in some select stores. But like, it has been a, like the strategy and
25:03execution of how we're going to expand, and how quickly we're going to expand. It's really been
25:09all Joelle. So I'm just happy that, you know, she she's had that, like, on lockdown pretty
25:15much since we started. So what's the next big project for you? What can people look out for?
25:22Anything big on the horizon?
25:28You're trying not to leak another, another flavor, huh?
25:33Um, no, a play a new flavor wouldn't have been a wouldn't have been big enough for for that
25:38question. Um, I mean, so one of the cool things about, I mean, honestly, it is all nutcase,
25:44truly, like, like, I think this thing can go to the moon, and I'm really excited about it.
25:49And I think the way like, just it's, it's very, like, pokerly, like poker family, infused,
25:56like company in the sense of like, Bill Humby's invested, obviously, he brought me into it. I
26:01love poker. There are a lot of other I think, investors in Joelle loves poker, Joel's husband
26:06loves poker. And like, so for me, I'm good at where like, a lot of our advertising is going
26:13to be through, like, high quality, like high profile poker games, we've already done a nutcase
26:19poker cash game once. And we have intentions of doing that and continuing to do that throughout,
26:26you know, the next couple, I mean, throughout forever, I think, and like that type of content
26:32for me to go from playing video games, to now kind of leaning a little bit more into the into
26:37the poker world. It's, it's, it's very exciting. It's a lot of fun. It's new, it's fresh. And,
26:43you know, there are a lot of great conversations and great content that can happen at a poker
26:47table when you're sitting there shooting the shit with eight guys, eight or nine guys and girls that
26:51you just enjoy, like, and are, it's like, you're happy to be there. And you know, you have some
26:57just crazy characters. So I would say look forward to more like poker style events from me in the
27:06future. Absolutely. Now, before I let you go, I have some rapid fire questions. Are you ready?
27:12Born ready. Awesome. So what game do you wish you could play for the first time again?
27:21Legend of LaGaia. Okay, who's someone you haven't played games with that you would want to?
27:28All the rap, these are too rapid fire for me. Um, someone that I've, I've wanted to play games
27:35with queso. Okay, a streamer, up and coming streamer. Amazing. What's something you will
27:41always splurge on? Splurge on food. Excellent choice. You're a big sports fan. And we love
27:50talking about sports betting at Forbes. So what teams you have your money on this year?
27:57I have the Lions winning over nine games, I think is what their line is set at nine and a half,
28:03the Lions. And then I like, I haven't really done any crazy research yet into,
28:10into like the NHL for next year, obviously, in the NBA. So I like the Lions. And I actually like
28:15the Vikings like under like, I think I think their line is at four and a half wins or five wins,
28:19or six. So I like that too. They're sort of the regular season wins. Those are like my two bets
28:24that I have in right now. Wonderful. Now, obviously, you and I are both from the Midwest,
28:28women's sports has been massive this year. Have you been watching anything?
28:32Yes, I've been watching the fever. I've been watching a lot of Caitlin Clark highlights.
28:36I have not been watching any of their live games because I don't have their games on,
28:40on my subscription yet. But I have been absolutely loving the the Reese and Caitlin Clark hype. It's
28:47been very drama filled, which I you know, I think is just only doing it's only gonna be it's only
28:53gonna be helping spread the WNBA. So it's actually been really exciting. And it's funny you mentioned
28:58that too, because my brother, I did a sports show my brother earlier today. And he was literally
29:02wearing a WNBA shirt as well. He's a huge fan of, of the sport and of the league and also,
29:10like coaches, women's basketball in high school. So he's a huge fan,
29:16huge fan guy, keep it in the family guy, get everyone excited for Caitlin Clark,
29:21and Angel Reese. So thank you so much, Tyler, for joining me. I appreciate it.
29:25Yeah, absolutely. Thank you so much for having me, sir. Great question. This was a lot of fun.