Category
🛠️
Style de vieTranscription
00:00This summer, let go of museums and visit factories.
00:03Yes, you heard right, visiting factories is the trend that is exploding in France.
00:08In 2023, more than 20 million curious people flocked to visit the backstages of our companies.
00:13So why this hype?
00:15According to the Association Entreprises and Discoveries,
00:17tourists want to see for themselves how companies work,
00:21especially after the various scandals that have been going on.
00:24But don't worry, it's not about visiting shabby factories.
00:27You can discover incredible places like the Fragonard perfumery,
00:31the Haute Vosges confectionery or the Saint-Nazaire shipyards.
00:34Industrial tourism is a way for companies to offer an immersive experience,
00:39allowing visitors to see the factories in production or to exchange with the employees.
00:44It is also an opportunity for SMEs and TPEs to get to know each other without spending a fortune on advertising.