Sa idinaos na summit ng Department of Trade and Industry para sa micro, small and medium enterprises o MSME, Tinuruan ang mga negosyante kung paano makikipagsabayan sa social media para mapalago ang kanilang negosyo. May report si Katrina Son.
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State of the Nation is a nightly newscast anchored by Atom Araullo and Maki Pulido. It airs Mondays to Fridays at 11:05 PM (PHL Time) on GTV. For more videos from State of the Nation, visit http://www.gmanews.tv/stateofthenation.
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Breaking news and stories from the Philippines and abroad:
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NewsTranscript
00:00At the recent Summit of the Department of Trade and Industry for Micro, Small and Medium Enterprises or MSMEs,
00:08businessmen were taught how to collaborate on social media to promote their business.
00:17Katrina Son has a report.
00:21The COVID-19 pandemic was the start of Evangeline's business.
00:26My mother cooks ginger everyday.
00:29She adds calamansi, lemon, and honey.
00:32We drink it because we don't have any diseases.
00:34I give food to the frontliners every day.
00:38I added what I cooked.
00:41That's how it started.
00:42The small business that now earns 90,000 pesos a month started with a total of 250 pesos.
00:51Eva was inspired by her late daughter to pursue a peanut butter business.
00:57I believe in the taste.
01:01It's delicious and has potential.
01:04That's why it's our stronghold.
01:07The two admitted that it's hard to keep up with the big market,
01:12especially when it comes to marketing on social media.
01:15So they are very grateful to DTI's program, Innovate to Elevate MSMEs.
01:21They held a five-day learning session,
01:23trade fair, and clinic for small businessmen.
01:29One of the things they were taught was how to use a smartphone.
01:33In the pictures of the products sold,
01:36direct sunlight should be avoided.
01:39Natural light is better.
01:41They were also taught to use a reflector.
01:43Avoid using a glossy background.
01:46A matte finish is better.
01:48Flash is a big no-no.
01:51Through this, it will help us market our products to e-commerce.
01:56To help them innovate and use digitalization to make them more competitive in the market.
02:03So you really have to be good even on digital or smart photography.
02:07For you as an MSME, you already know what to do.
02:11Kathryn Azon reporting for GMA Integrated News.
02:16Kapuso, know the state of the nation.
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02:22For our Kapuso abroad, join us on GMA Pinoy TV and www.gmanews.tv.