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00:00Good evening and welcome to a new episode of the story show.
00:09I think that the last two years have been a clear evidence that the economy is the most important thing.
00:22It is important for people to be able to live and work and create jobs.
00:45For example, in the American economy, people are constantly asking how many jobs they have created.
00:55We were targeting a certain number of jobs and we created a certain number of jobs.
00:59This means that the entire society is clearly working.
01:03This is an important number for the American economy and the European economy.
01:09We created a certain number of jobs because there are people who go to the labor market and want to work.
01:16This is an easy circle.
01:18If you do not work, you will have a problem and you will be a burden on society.
01:24Those who do not work will be given assistance.
01:27Here, they may not be able to.
01:29If you do not get the support you need, you will have a problem and you will be unemployed.
01:40The purpose of any economy is to create job opportunities, to develop the market and to develop competition.
01:54Competition is very important because it is what raises wages.
01:59If there is no competition, for example, there are not 10 factories that produce cars.
02:07There will be competition.
02:09If I want to hire you here, I will hire you here.
02:11How will I hire you here?
02:13You see this in football.
02:15The Zamalek family, and this is a simplified example,
02:19The Zamalek family fights over players and says,
02:21I will pay you this much.
02:23In the end, he is one player and he does the same thing.
02:26He plays football.
02:28It is the same thing in industry.
02:30It is the same thing in agriculture.
02:32We look for competitiveness among people.
02:34This competition creates a labor market.
02:37In this labor market, there is money and people can live.
02:42Today, the Prime Minister, Dr. Mostafa Madbouly,
02:47was opening factories on the 10th of Ramadan
02:51and he was saying that the production of cars has a priority and a focus
02:59and that in 2025, there will be a clear production of cars.
03:03Of course, we have been hearing this for a long time.
03:06The production of cars, as you know, we collect cars.
03:11We have a number of factories in Egypt that collect Korean cars, German cars,
03:18Chinese cars, French cars.
03:21All of these are collected.
03:23However, when they say the production of cars,
03:27this is a different matter.
03:29You can make a car, you can make a product.
03:33You should know that we had this idea since the 60s.
03:37If we had continued this idea since the 60s,
03:40we would have had a great Egyptian car,
03:44half and half, 50%, 60%, 70%.
03:49However, we would have had a production.
03:51However, the most important thing for me in this matter
03:55is that people are employed.
03:58These factories employ people.
04:01And as we understand,
04:03we will need a caliber or a type of workers
04:08who can run these factories and have experience.
04:14Of course, today, the Prime Minister has a clear plan.
04:20What will you do with this car?
04:22Is it an electric car or a mechanical car?
04:26What will happen?
04:27What will you manufacture?
04:28What will you do?
04:29All these things are very important.
04:32I am happy to see that the Prime Minister has factories.
04:37This is a very good thing.
04:39He should visit the factories and encourage the national industry.
04:43People should meet him and tell him their problems,
04:47what they need and what they want,
04:49and how their expansion is going.
04:51All this is independent of the statement
04:54that he is increasing production,
04:58he is increasing exportation,
05:00he is increasing income,
05:02he is employing more workers.
05:04A car manufactured inside Egypt in 2025
05:09means that you have gone through many stages.
05:12Will it be the same car that we install
05:16the jack, the glass, the battery,
05:19and the leather of the seats?
05:22Or are you talking about a complete car?
05:27This is important because this is a factory
05:29that will employ a lot of people.
05:31We have models around us
05:36that were made in Morocco with the Renault company,
05:39that were made in Turkey with the Fiat company.
05:42Great and great models were made.
05:46Today, you are talking about the Turks
05:48or you are talking about our brothers in Morocco
05:51who have a production in Egypt.
05:53Respectable cars and production.
05:56You can stop in front of him and say
05:59that these people have advanced a lot
06:02in this industry.
06:06Guys, let us produce.
06:10Let us get production.
06:12We don't want a country to depend on drawings,
06:18a country to depend on taxes,
06:20a country to depend on non-produced resources.
06:29But the rest of you have a lot of things
06:33that are not great.
06:35This is important.
06:37It is very important that this exists.
06:39I wish that we are on 25, 26, 27,
06:45because we are talking about the French car
06:49that existed in the 60s.
06:51Its engine was behind.
06:53This French car costed 500 pounds.
06:56Its engine could have been brought
07:00in a paper bag and put there.
07:03It was not a genius car,
07:07but it was a beginning.
07:09If it continued, we just want to start.
07:11We just want to put our feet in this matter.
07:15Look at India.
07:17What happened?
07:19Today, when you talk about a Chinese car,
07:23they used to say that it was Chinese.
07:25Now, the Chinese are bringing in
07:28very stupid cars.
07:30Of course, the Koreans preceded them.
07:35They used to say that this is a Korean car.
07:38No, the Korean car is very important.
07:40The Indian car is very important.
07:42The Chinese car is very important.
07:44The Maghreb is now manufacturing cars.
07:48Of course, the French have had their own cars for a long time.
07:51All the Maghreb are doing very hard work.
07:55In the Kingdom of Saudi Arabia,
07:58there is a big entry in the electric car.
08:01The Emirates entered strongly
08:04in the subject of electric cars as well.
08:07All the people around you are working.
08:09What do you lack?
08:11You have the market.
08:13You have the whole country and the Mediterranean.
08:16You have the cheap trained workers.
08:19You have the facilities
08:24that have people who study,
08:28people who know, people who are educated.
08:31You have all these things.
08:33So, let's go.
08:35Because we are really very late.
08:38In this matter of cars, we are very late.
08:41Before this, there was a minister who told us
08:43that the car will be built in 1928.
08:45We will turn it into the factory of victory.
08:49Then, he stopped this matter.
08:51He canceled this matter.
08:53No, we will make the car with the Chinese.
08:55He stopped this matter and postponed it.
08:57Start, even if it is wrong.
08:59Start.
09:01Start and take steps.
09:03By the way,
09:05the car that is manufactured in Egypt
09:07will have a market.
09:09Not all people can afford it.
09:11For example, the car that is manufactured in Egypt
09:13will cost 1 million Egyptian pounds.
09:151 million Egyptian pounds.
09:17If you can manufacture something here
09:19that people can afford,
09:21it can be cheaper than this.
09:25This is a country
09:27with 110 million people.
09:29At least 20 million of them
09:31need to buy cars.
09:3330 million need to buy cars.
09:36So, there is a market.
09:38There is a market behind us
09:40of Africa.
09:42Let's see what South Africa
09:44is doing with these cars.
09:46I won't tell you the names of the brands
09:48that are manufactured in South Africa.
09:50You won't believe the production
09:52and the things they produce.
09:54So, guys,
09:56let's start.
09:58Because,
10:00today,
10:02the prime minister
10:04wants to buy Apple.
10:06So,
10:08he will buy Apple
10:10and then Apple will come
10:12and say that he wants to buy
10:14production equipment.
10:16Will you buy Apple
10:18and say that you want
10:20to manufacture
10:22certain types of
10:24equipment and so on?
10:26Will you buy Apple
10:28and tell them that
10:30Apple will come
10:32when you find a respectable
10:34Apple?
10:36Why does Apple manufacture in China?
10:38Because there is a
10:40main industrial structure.
10:42Do you have a part
10:44of Apple?
10:46I don't know.
10:48But,
10:50with this mobile,
10:52this genius invention
10:54that I consider
10:56the invention of the century,
10:58I mean the invention of the century
11:00is Apple.
11:02In general,
11:04do these people,
11:06in order to come here,
11:08have the facilities?
11:10How will you tempt me?
11:12What will you do to me?
11:14How will you get my stuff?
11:16I think that things like this
11:18need terrifying temptations.
11:20For example,
11:22in the Kingdom of Saudi Arabia,
11:24there are projects
11:26that take 15 years
11:28to fail.
11:3015 years!
11:32I come to you,
11:34Apple,
11:36what will you do to me?
11:38What will you do to me?
11:40What will you do to me?
11:42Of course,
11:44Apple hopes
11:46that this apple will be made
11:48by them, or a part of it
11:50will be made by them,
11:52or a part of its components
11:54will be made by them.
11:56We are not alone.
11:58The beautiful Egypt,
12:00the great Egypt, the mighty Egypt,
12:02all of this is great,
12:04but the companies do not eat history.
12:06The companies
12:08eat reality,
12:10and build a future.
12:12How does your reality work?
12:16How does your future work?
12:18But history
12:20is nice,
12:22good, great,
12:24great,
12:26civilization, all of this is great,
12:28but I am not here to do tourism.
12:30I am here to open a factory.
12:32What will you do to me?
12:34That is why I say
12:36that the one who sells
12:38the investment
12:40must be a genius.
12:42I mean,
12:44the parties that will go
12:46to meet this Apple
12:48must be
12:50a genius.
12:52Mr.
12:54Mabyad, Mr.
12:56Tarouig,
12:58he has great abilities,
13:00he has medias,
13:02and before he goes to travel
13:04and meet the people of Apple,
13:06do we have a file?
13:08Do we have something
13:10to tell Apple,
13:12guys, this is the matter,
13:14come to Egypt,
13:16or are you coming to Egypt
13:18because the weather is nice,
13:20and the Egyptians are kind,
13:22security, of course,
13:24these are all important issues,
13:26but what will you give me?
13:30We are not alone in the market,
13:32the whole market wants Apple,
13:34the whole market wants cars,
13:36the whole market wants electric cars,
13:38the whole market wants investments,
13:40and when I talk about the whole market,
13:42I am not talking about the region,
13:44I am not talking about Africa,
13:46I am not talking about the Middle East,
13:48I am talking about the world.
13:50The whole market wants it,
13:52the whole market wants Ecuador,
13:54the whole market wants it,
13:56and the whole market wants Turkey
13:58to enter the competition,
14:00Greece is thinking,
14:02the Greeks, for example,
14:04he was very happy,
14:06he said, by God,
14:08we have our agriculture,
14:10and so on,
14:12I want 5000 Egyptian workers,
14:14send me 5000 Egyptian workers
14:16to come and make us
14:18the harvest season,
14:20people are busy,
14:22he wants,
14:24how much will you pay for these 5000?
14:26but exporting his vegetables
14:28and fruits to the world,
14:30and so on,
14:32he is moving fast,
14:34he has the ability,
14:36he has the communication,
14:38he has a shortage of cash,
14:40he brings cash,
14:42he has a shortage of raw materials,
14:44he brings raw materials,
14:46he is doing something,
14:48and he is moving,
14:50we are late,
14:52and slow,
14:54we are late,
14:56and slow,
14:58by the way,
15:00you must come late,
15:02we can move fast,
15:04and we can
15:06cut the distances,
15:08but start,
15:10start,
15:12since the intention is there,
15:14you have factories,
15:16you have production,
15:18you have all these things,
15:20our brothers in the Arab company,
15:22he said,
15:24we are the compressor of the air conditioning,
15:26this is the engine,
15:28we will make it here in Egypt,
15:30great,
15:32the same thing,
15:34the same thing,
15:36the same thing,
15:38the same thing,
15:40the same thing,
15:42this is a fast section,
15:44which means,
15:46let's go,
15:48you, the Egyptian car,
15:50with whom will you work?
15:52is the state a part of it?
15:54or not?
15:56do you want to enter a company?
15:58or not?
16:00who will finish it?
16:02who will do it?
16:06all these are important questions,
16:08that's why we need a faster move,
16:10the country can do it,
16:12the country can do it,
16:14but we need,
16:16forget the old theories,
16:18forget the old people,
16:20forget the employees,
16:22you need the young,
16:24the promising,
16:26the one who teaches,
16:28the beautiful,
16:30the one who you give to memorize,
16:32do you want someone
16:34to bring an Apple in Egypt,
16:36to be its manager,
16:38I'm sorry,
16:40you will say this is too big,
16:42but do you expect that the man
16:44who will sit with Apple
16:46and give them a presentation,
16:48and all these things,
16:50will be paid 10,000 pounds?
16:5220,000 pounds?
16:5430,000 pounds?
16:56it won't work,
16:58you need Caliber,
17:00you need the Egyptian people
17:02who did great things,
17:04you need a team,
17:06young people who studied abroad,
17:08young people who understand the market,
17:10young people who know the story,
17:12guys,
17:14your role as a government,
17:16you are a facilitator,
17:18you are a regulator,
17:20you make the laws,
17:22you make the environment,
17:24but the selling,
17:26the buying,
17:28the marketing,
17:30the formation,
17:32the killing,
17:34and all these things,
17:36you need families,
17:38you need great young people,
17:40you need people who have
17:42genius languages,
17:44you need a team of people
17:46who are extraordinary,
17:48but we will work in the old way,
17:50the investment body,
17:52a center,
17:54and all these things,
17:56you will never move,
17:58never,
18:00you need to bring someone,
18:02someone who makes a difference
18:04in the group,
18:06someone who has ambition,
18:08someone who has a dream,
18:10someone who loves the country,
18:12someone who gets a great salary,
18:14and instead of traveling,
18:16you won't say,
18:18by God, the center,
18:20the accounting,
18:22the staff,
18:24all of this
18:26won't work for you,
18:28it won't work for anything,
18:30when was the last time
18:32you heard about someone
18:34who had a terrifying dream
18:36in this country and breathed?
18:42something
18:44out of the ordinary,
18:46a person
18:48out of the ordinary,
18:50this is what we want,
18:52someone who loves the country,
18:54by the way,
18:56you always think
18:58about the officials,
19:00these officials,
19:02this is not their job,
19:04by God,
19:06the official is the role
19:08of embracing this man,
19:10what are you doing?
19:12what do you want?
19:14what can you do for me?
19:16he is the manager,
19:18he doesn't have to be the minister of industry,
19:20he is the boss of industry,
19:22he doesn't have to be the minister of agriculture,
19:24he is the master of agriculture,
19:26he is the master of agriculture,
19:28he doesn't have to be a minister,
19:30he doesn't have to,
19:32but you can mobilize
19:34the private sector,
19:36the youth,
19:38the people who have ideas,
19:40and so on,
19:42outside,
19:44anywhere,
19:46around us,
19:48in all the countries around us,
19:50the genius,
19:52let's say,
19:54he can travel abroad,
19:56learn and come back to us,
19:58now he is the one who manages this institution,
20:00he is the one who does this,
20:02he is the one who develops this story,
20:04but we will still be working in the old way?
20:06What about ministry of industry?
20:08what about ministry of agriculture?
20:10what about the Ministry of Investment?
20:12what about the one-wing window?
20:14all of this has been forgotten,
20:16give it to anyone in any Chinese factory
20:18that has been opened in Egypt,
20:20ask the manager of the factory,
20:22Ask the factory manager how old he is, without knowing how old he is.
20:31The people who dug the tunnels under the Suez Canal, I saw them.
20:38The one who was holding all the roses was a young man in his late twenties, an engineer in his late twenties.
20:46That's why the tunnel is always finished.
20:50And it's always empty.
20:53And it's 7 in the morning.
20:56I was standing there, and no one was telling me that someone was working.
21:00I was watching them, and they were working.
21:03And the roses would come and go.
21:06And the people were young men, with different wages, different looks, different systems, different things.
21:13But the old idea has to change.
21:17And God willing, if we really have this in our minds,
21:21Of course, botanicals are a great thing, and Bosch is a big company, etc.
21:26And the market is important.
21:29But you have to enter the industries that make a difference, that bring added value.
21:35The thing that brings added value in the price of the thing.
21:38Because the respect for all the household goods, etc.
21:44There is no such thing as the thing that has added value.
21:49The invention that makes the thing, how much does it cost?
21:53If you know how much it costs, you will die laughing.
21:57A stupid number.
22:00But it's inside.
22:03How many inventions does it have?
22:06How much research does it have?
22:10How much development does it have?
22:13They decided that the next mobile phone will use artificial intelligence.
22:23But we have to look at the story in a different way.
22:28I was happy today.
22:31The point of view of the private sector and the approach to the private sector has changed a lot.
22:43I'm with you, I support you, see what you want.
22:49This is the right thing.
22:51Engage the private sector more.
22:53Teach the serious people who have produced more, to do this.
22:58This is a great thing, and I'm happy about it.
23:03About the Egyptian brand.
23:09Today, it's an honor.
23:13And I'm really happy.
23:17The company of Talat Mostafa, or the group of Talat Mostafa,
23:24They put the foundation stone today for a project built in Riyadh.
23:30North of the east of Riyadh.
23:33A complete residential city.
23:37Made by an Egyptian company.
23:40Do you know how the competition in the Saudi Arabian market has been done?
23:46If someone can take a piece of land of this size,
23:52And build a project of this size,
23:55Will he start selling it after four years?
23:58The brand has broken the world today in Riyadh.
24:03People, before the quarantine starts on the next Wednesday,
24:08Many people know that they will buy a good investment.
24:12They know that this is a new city,
24:16A different city, a smart city.
24:19And what's more important,
24:22They know the history of the business.
24:25They saw the city, the future of light,
24:30They saw the space, they saw everything.
24:33Today, an Egyptian company,
24:36Every time we heard that a Saudi company is coming to build a project in Egypt.
24:42The new brand, the strong one,
24:45And this market doesn't allow anyone to enter.
24:50I mean, not doesn't allow,
24:52The competition in it doesn't work.
24:55An Egyptian brand goes there,
25:00Takes a share with a big Saudi company,
25:05And starts a project for a city,
25:09A city with a picture, a wall,
25:15In an area in Riyadh,
25:18And we are talking about Riyadh,
25:21Which is the kingdom that has all the hope.
25:30And why the covenant?
25:33His Highness Prince Mohammed bin Salman,
25:35He was convinced that cities lead the economy.
25:41They are the driving force of the economy.
25:44And he saw that Riyadh is in the vision of the kingdom,
25:49In addition to the new projects in Niyom and others,
25:53They are the driving force of the economy.
25:56So today, Hisham Talat is going to put his experience
26:01In building a city.
26:03Not the idea of building a compound or a few buildings,
26:09But a city.
26:11And as I told you, people started to ask early,
26:16The 4th day of Hajj,
26:18What is the story?
26:20What is the subject?
26:22What can we take?
26:24What are the available models?
26:26All these things,
26:28And all this early acceptance,
26:30Which can be seen in the questions,
26:36In the conversations,
26:39Today in Riyadh,
26:41They are talking about an Egyptian company,
26:44And this is what I am saying,
26:46This private sector,
26:49I started it early,
26:51I started it with ambition,
26:54I have light,
26:57I have my city,
26:58I have my fear,
27:00No, I want to open,
27:02I want to go abroad,
27:04And my experience,
27:06What is the biggest market in the Middle East?
27:09The Saudi market.
27:11I am in the Saudi market,
27:13And I will present a product that people love,
27:16And people accept it.
27:18How many people will work in this project?
27:22How many?
27:24Of course,
27:25Egyptian experience,
27:27Will go from here,
27:29To the Kingdom of Saudi Arabia,
27:31Raw materials,
27:33Can be processed in Saudi Arabia,
27:35And can be imported from Egypt,
27:37In the same way,
27:39So, what you see,
27:41And there is,
27:43A man who built himself in Egypt,
27:45So he went abroad,
27:47He has confidence,
27:49I am telling you,
27:51I will receive you in 4 years,
27:53You will receive a smart city,
27:55You will receive something,
27:57A good investment,
27:59By the way,
28:01By God, it is an ad,
28:03Because,
28:05Moustafa or Hisham went abroad,
28:07They don't need ads,
28:09But today,
28:11This is an economic event,
28:13It is present on all Saudi economic sites,
28:15It is present on all international business sites,
28:18Because,
28:20Big business,
28:22A big project,
28:23And this is what we want,
28:25Run it,
28:27Open it,
28:29Move it,
28:31A man like this,
28:33What do you want?
28:35How can we help you?
28:37What can we do for you?
28:39Because, he is running people,
28:41This company is here in Egypt,
28:43And abroad,
28:45The number of employees is negligible,
28:47Opening houses is negligible,
28:49He is coming,
28:51He is coming,
28:53And they are borrowing 31 billion Riyals,
28:55For investments,
28:5731 billion Riyals,
28:59For investments,
29:02This brings me back to the earlier speech,
29:05What is your goal?
29:07To create,
29:09Jobs,
29:11Create,
29:13Jobs,
29:15Create jobs,
29:17This is what happens,
29:19This is what we want,
29:21So, as I said before,
29:23I hope that this movement will continue, and I hope that the old thinking will end, and I hope that the country will move forward.
29:34This country deserves to be better than this, and to have hope.
29:42This gives hope.
29:45Whenever I see a successful company, I tell the country that it has hope.
29:50Whenever I see a factory closing down, or someone is affected, I tell the country that there is no hope.
29:59But these things give hope.
30:02This light gives hope.
30:04A new factory.
30:06Expansions.
30:08You hear names that you know.
30:11This is a country that has names like a ball.
30:15I am ready to tell you that there are 20 names behind each other.
30:19You will say, of course, these are the people.
30:22These are the people, the centers are working and preparing for the customers to come and find their unit, the villa, the apartment, whatever it is, how will it be done.
30:35A large number of centers in the Kingdom of Saudi Arabia.
30:39This makes me proud, because I know what the Saudi market is.
30:46I know how selective this market is.
30:51It is difficult, not easy.
30:55It needs specific specifications.
30:57It needs seriousness.
30:59There is competition.
31:01If you are not good, your products will never be available.
31:05Today, by the way, I will tell you something important.
31:11Haven't you noticed?
31:13It has been a while since you have heard about small businesses.
31:17You don't hear about restaurants and so on.
31:21Then you hear about the factories of electrical wires.
31:25Then you hear about a city built by an Egyptian company.
31:29This welcome in the Saudi market to the Egyptian business is great and beautiful.
31:36It is a respected thing.
31:37Every day you hear, someone opened a shop here, someone did something there.
31:42As long as you are sincere and trustworthy, you give me a respected product.
31:56You give me a good price and no exaggeration.
32:03This is what I want in Saudi Arabia.
32:06I welcome anyone who comes to me and has this efficiency and sincerity.
32:15And he develops with me.
32:17Welcome.
32:19This is the same thing you should have here.
32:22Open for people to come and work.
32:25Open for people to come and work and build.
32:27Don't worry.
32:30What did he say here?
32:32Welcome.
32:33Where is the Saudi company?
32:34They brought the largest real estate development company in the Kingdom of Saudi Arabia.
32:40Partners.
32:41Sit down.
32:42Work.
32:43Come on, work.
32:44Come on.
32:45You will benefit the country.
32:46Do this.
32:47Work.
32:48Move.
32:49Do you want to tell me that the Kingdom of Saudi Arabia is looking for investments?
32:55Yes, the Kingdom of Saudi Arabia is looking for investments.
32:59Yes, the Kingdom of Saudi Arabia is giving incentives for investment.
33:04Yes, the Kingdom of Saudi Arabia wants large companies to open regional centers,
33:10but they don't work at all.
33:12Yes, Saudi Arabia is looking for non-petroleum investments.
33:18This is what should be present.
33:20Successful personalities.
33:22Famous.
33:24I mean, not adventurers.
33:27I'm not talking about adventurers.
33:29Those who will come to you, I'm not talking about adventurers.
33:31The names that came to you here,
33:33whether they will work in the head of wisdom,
33:36or those who worked before in construction,
33:39or those who worked before from Kuwaiti, Qatari and Saudi companies.
33:45You never brought an adventurer.
33:47Here, the line is the line.
33:49Give them a chance and make them work.
33:52God willing, this country will have a large production,
33:57and we will always be proud that there are such names that achieve success,
34:02both internally and externally.
34:04I love production.
34:06I love industry.
34:08I love architecture.
34:10I love creating jobs.
34:12I love this.
34:13And Egypt knows how to do this every day, every month, every year.
34:17Let's go to the ad break and come back.
34:19Please stay with us.