The design of the Audi RS e-tron GT family
Designers Christopher Kröner and Juan Carlos Huerta Martinez present the design highlights of the Audi S e-tron GT, RS e-tron GT und RS e-tron GT performance.
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MotorTranscript
00:00It's really difficult to polish already something that is so perfect like the
00:08E-Tron GT. You feel already so amazed by it, you just want to drive, you want to
00:13touch the materials. You already have a diamond, how do you make this diamond
00:17even better? We work really together with other colleagues from other departments
00:21like interior and color and trim. My name is Christopher, I am color and trim
00:26designer at Audi. My name is Juan Carlos Huerta, I'm exterior designer in Audi
00:30Design. Actually create bigger differentiation between the lines, this
00:34was our goal and also to bring the design language to the direction that
00:39Audi Design is moving in the future. If we start for example talking about the
00:44S model, we see that we have a completely different treatment in the
00:48air intake area. We are having these two boxes that it really highlights this air
00:52curtain area. In the rear end of course we see the difference between both
00:57models. We have a clear and a little bit calmer design in the S model. It's still
01:03really sporty of course but being more elegant than the RS model which lives
01:08from this brutality of the motorsport. We have those two bridges in the very side
01:13of the diffuser. We have also a honeycomb integrated in the main surface of the
01:18diffuser and of course something really important for our RS model is the
01:22vertical reflector that it belongs also to our upcoming strategy. The
01:27camouflage carbon is something completely new for Audi and this is
01:31basically leading the way for the performance model and we're very happy
01:36about it because it's very progressive. It's something unique that you can only
01:41find in the e-tron GT for now. You open the car and you get inside you have this
01:47super sporty steering wheel that you just have to press a button and then you
01:51go RS and on top of that you have all the materials matching perfectly also to
01:56the exterior. You have this perfect Gran Turismo sports car feeling. We see how
02:04the face actually moved a little bit lower. We have this lug band in between
02:10the lights and the rest of the bumper. The clear direction for the RS model is
02:14more or motorsport heritage.
02:21Wheels are indeed extremely important for cars. They are like the perfect
02:26complement, like the perfect shoes. When we have an RS model we're already at a
02:32very high level of performance but if we have an RS performance it's even more
02:38challenging to make a difference and we like to compare this to an athlete so we
02:44have a an athlete and then we have a high-performance athlete.
02:51I think it's a dream car.